TikTok launched in September 2017 and quickly became one of the world’s most popular social media apps, and it was so successful that it overtook Vine in terms of daily active users. Now, almost 6 years later, TikTok has become even bigger. And according to App Annie, people under 18 make up 60% of all TikTok users.
In addition, data from Sensor Tower reveals that the average person spends about 20 minutes daily on the app. This makes sense, considering how much fun it is to watch videos of friends dancing, lip-syncing, singing, playing games, etc.
Well, it’s hard to say for sure, but a few trends suggest the app will continue to grow. For one, an increase in people joining the platform every day means that the total number of users will increase significantly over the next few years.
In addition, App Annie predicts that the average user will spend even more time on the app in 2023. This is because TikTok constantly introduces new features and content that keep users engaged. TikTok doesn’t offer analytics like Facebook and Instagram, but it provides some basic metrics. For example, it tells you how often your video has been viewed, how long people watched it, and where they live based on IP address.
Finally, the amount of money brands invests in TikTok will probably increase, which means more sponsored content and influencer marketing campaigns. As a result, we expect to see an increase in the number of ads on the platform and more opportunities for creators to make money from their content. Overall, it’s safe to say that TikTok will continue to be a significant player in the social media landscape for years to come. With its growing user base, increasing engagement, and more opportunities for creators, TikTok will likely be one of the most popular apps in 2023.
Millennials and Generation Z are two significant generations shaping social media’s future. TikTok is a popular app for millennials and gen z, which can help you promote your product or service to these demographics.
The marketing insights below will help your marketing campaign grow with millennials and Generation Z, but you should also use the insights to learn how to attract the right kind of users. Because TikTok is a social media app for the younger generation, you should use visual content and stories to attract the most likely demographic on this platform.