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Marketing Basado en Datos: ¿Cómo Funciona?

Marketing Basado en Datos: ¿Cómo Funciona? ¿Qué es data driven marketing? El marketing basado en datos es una forma de utilizar la información de la analítica para informar decisiones sobre qué contenido producir, dónde colocarlo y quién debería verlo. Es una forma de marketing que utiliza datos para impulsar la estrategia en lugar de simplemente […]

The Value of Customer Experience for Business Strategy

The Value of Customer Experience for Business Strategy What is the customer experience? Customer Experience Management encompasses all aspects of a company’s relationship with their customers. For example, Customer Experience Managers might focus on improving the way the company communicates with its customers – whether through email, social media, phone calls or live chat. Alternatively, […]

How to Use Email Marketing to Grow a Business

How to Use Email Marketing to Grow a Business What is email marketing? When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around. In this article, we’ll discuss how email marketing can benefit your business, and we’ll give you a few tips to help […]

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