A social persona is the virtual you. It’s what your business represents on social media and how that reflects on your brand. For example, if you’re a gym instructor, your social persona might be fun and energetic. If you’re a financial adviser or accountant, it might be professional and serious. You may have more than one persona in mind for your business — it’s important to remember that this is all about creating the right image for your brand in the eyes of potential customers.