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30 Content Marketing Examples That Work

Marketing, Content, Insights, Data, Analytics, Marketing Strategy, Intelligent Marketing, Measure, Content Analytics

30 Content Marketing 

Examples That Work

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and to drive profitable customer action. Content marketing can take many forms, but the most common are blog posts, social media posts, e-books, white papers, case studies, infographics, and videos. No matter what form it takes, content marketing must be engaging, informative, and relevant to your audience. If you’re looking for some inspiration, check out these amazing content marketing examples and tips.


Build More Targeted Landing Pages

This allows you to easily create diverse types of pages, including squeeze pages, presell pages, opting pages, and sales pages. It will also allow you to track which pages convert well, so you can optimize them further. In addition to that, it has a drag-and-drop editor and an intuitive interface that makes it easy to add elements such as logos, images, text, graphics, and video.

Examples of great landing pages:

Get More High-Quality Backlinks aren’t just for search engines anymore. There are hundreds of reasons why you should focus on getting quality backlinks. They improve your rankings, they lead to better conversions, and they even give you more credibility. When you begin linking to relevant websites, you’ll notice that these sites often link back to yours. So, when a person finds your site through a search engine, they may click one of those links and come to your page instead of theirs.


Here are some benefits of high-quality backlinks:

* Improve Rankings — If you get good backlinks, you’re likely to rank higher in organic searches.

* Boost Conversion Rates — Having good backlinks increases conversion rates because a visitor is more likely to act if they end up on your page.

* Get Credibility — Search engines trust sites with lots of inbound links over ones with few or no links.

* Earn Referral Links — Getting backlinks gives other sites permission to link to yours.


Learn the Power of Visual Content with Infographics

Infographics provide useful information in an engaging format. Since infographics were first introduced, users have found them much easier to digest than text alone. They can be shared across social media platforms, emailed, or posted online without any problems.


With all this power, it’s no wonder infographics are commonly used on blogs to promote products and services. These kinds of posts are known as “visual content” and they tend to do very well on Pinterest since most people use mobile devices to view pictures. But there’s another reason visual content is so popular right now; it works. Research shows that we remember things far better if we see them visually rather than reading about them. And, when it comes to making choices about what we buy, most of us rely heavily on visuals. Because of this, marketers are taking advantage of the benefits an infographic can bring by creating them for every occasion.

Create Awesome Infographics Using Adobe Illustrator

Infographics are a fantastic way to make complex topics easier to digest. They can also help you communicate essential information in a clear manner. Additionally, infographics often lead to increased traffic, which means more opportunities for your business to grow. To create an infographic without having any graphic design knowledge, you’ll need to use Adobe Illustrator. Luckily, this free app offers a ton of options, including shapes, text, vector images, gradients, and much more. You can even add your own photos and graphics to the mix.


Segment Audience to Increase Engagement

The best way to engage your audience is by segmenting them based on interests and demographics. This will allow you to target specific audiences with content that matches their needs and preferences. For example, if you run a website about dog training, you might want to create different pages for people who like dogs versus those who don’t. Or, if you run a site about health and fitness, you may want to offer different articles for men and women.

To get started, look at the data collected via Google Analytics and other tools. Look at the top sites visited by your visitors and see which one appeals to similar groups of people. There’s no need to waste a lot of time for no reason. Just make sure to leverage the information you already have available.

For example, if you sell food products, you could start by analyzing recent search queries made by your audience to learn more about the types of foods they’re interested in. From there, you could build landing pages targeted at different ages, genders, lifestyles, and price points.


Know Your Audience and Give Them What They Want

The best way to understand who your ideal customers are is to ask them. This means getting feedback from people who might buy your product or service. It’s important to find out if they like your brand, what makes them tick, and what they want from you. By doing so, you’ll avoid making assumptions about your potential customers’ motivations. You won’t assume that everyone likes your brand or your products simply because you think they should. By asking your customers what they want, you can produce ideas for content that directly addresses their concerns. Plus, you’ll discover what topics they care about most (which is a suitable place to start when planning your content strategy). Once you know who your audience is, you can then tailor your content to fit their needs. This means creating content around topics that interest them, rather than having generic or broad content.

Make sure to prioritize the most critical issues and problems your audience faces. As a rule, you’d want to write about things that concern your audience — whether it’s sales lead generation, finding a better job, or increasing their bottom line. And remember: Not every piece of content must be educational or informational. In fact, the best kinds of content are those that entertain, engage, or inspire. For instance, if you sell furniture, consider posting videos on YouTube showing how to assemble a couch instead of drafting a lengthy article explaining how to put together pieces of wood.


Visual Content Marketing

The best way to explain visual content marketing is by example. Here are just a few of the many ways companies use visuals to engage audiences and promote products.

 Stock photography,
 video tutorials,
 Animation
 GIFs,
 slideshows,
 Infographic presentations

YouTube Videos

However, social media is one of the most effective methods of generating user engagement. Social networks help brands spread messages quickly and easily. They allow users to share the information they find online. Most importantly, they provide them with a venue to connect with each other. Using videos to engage readership. People enjoy watching things visualized rather than reading about them. Try uploading short educational videos to YouTube. Many YouTube channels feature step-by-step guides that show how to complete certain tasks. For instance, I’ve watched several DIY videos in which the creators walk viewers through the process of building furniture. Videos also work well when promoting affiliate products. You can upload product demos and video reviews to YouTube, then promote these videos across other platforms (e.g., Facebook, Twitter, LinkedIn).

Content, Marketing, Digital, Insights, Links, Data, Intelligent, Creative

 

Try Podcasting

As mentioned above, podcasting is another powerful form of content marketing. Podcasts allow you to create audio episodes about specific topics, which can then be shared online. If you’re careful about how you present yourself, podcasts can help you reach out to a much larger audience than you would normally get online. Some podcast hosts even offer paid advertising slots at the end of each episode, allowing companies to promote their brands directly within the shows.


Focus on Facts and Data

As a content marketer, it’s important to focus on facts and data. You can’t just throw around buzzwords and hope people will believe you. Instead, you need to find ways to prove your points through statistics, studies, and surveys. If you’re going to make a claim about something, you’ll need to gather evidence to support it. This will help you build trust with your audience and ensure that your content is credible. Content marketers, on the other hand, use data to create insightful content pieces that are optimized for search engines. This helps them build trust with their readers and keeps them interested in what they have to say.


Include Links to Other Websites

Links are the cornerstone of any marketing strategy, and yet many marketers still struggle to understand how to use them effectively. Link building is a marketing strategy that involves acquiring links from other websites to your own. Links are one of the most important ranking factors in Google’s algorithm.

If you’ve ever watched TV commercials, you must have seen people talking about “going to the source” when they’re referencing some product. Well, this practice applies to social media as well. When you link to another website, you’re showing people that you’ve done your research before sharing your own message. People won’t mind linking to other websites (provided that those sites provide value), so make sure yours does too!


Make Your Posts Shareable

Sharing is an essential aspect of content marketing. Since social media sites only allow limited space for each individual user, you will need to work hard to ensure that your posts receive as many shares as possible. As soon as you finish posting an article, you should immediately begin searching for related topics to discuss. Sharing is one of the easiest ways to drive traffic to your website, which will lead to more engagement and increased sales.


Consistently Run AB Tests

The biggest challenge with content marketing is testing different versions of your content to see which one performs best. This means running A/B tests and split testing to find out which version converts better. It’s not easy, but if you want to grow your business, then this is something you should be doing. If you don’t have experience with these types of tests, then you need to get started. Otherwise, you risk losing out on growing your audience and sales. Content marketing is easier than ever before, thanks to tools like Marketo and HubSpot. With these tools, you can easily test different variations of your content to see what performs best.


Conduct a Competitor Analysis and Work with the Data

The first step in any marketing campaign is understanding who your competitors are and where they fit into the market. This will give you insight into what makes them successful and what you might want to avoid. It will also help you understand which channels work best for them and which ones aren’t.

Learn From Other People’s Mistakes

No matter how careful and professional you appear, we all make mistakes. Hopefully, you will learn from other people’s mistakes and avoid making them yourself. Even though you need to act professionally at work, sometimes a little humor gives off an air of professionalism.

 

 

Use Emotional Keywords in Headlines

A headline is the first thing people see when they visit your website. It’s often the only part of the page visitors will read before deciding whether to click through or not. Make sure it grabs attention. When writing headlines, remember to use emotional keywords like “free,” “easy,” or “now.” These words will make readers feel more excited about signing up for your newsletter or purchasing your product.


Give Your Audience A Behind the Scenes Experience

People love to see behind-the-scenes footage of the people they admire. This is especially true if those people are famous. For example, I recently saw a video where the creator of the Harry Potter series was interviewed by his son, who had just finished reading all seven books. It was so moving because he could share his excitement at having read them all. The same goes for any creative endeavor. People want to know how things come together. They want to see the process. They want to learn about the inspiration behind an artist’s work.

Be Authentic

This can mean quite a lot of things. Be honest. Show genuine concern for others and their opinions. Share your own experiences and observations. Be transparent.

Build Trust by Using Open Communication

By sharing important news and updates on your website, you’ll gain trust among your subscribers. People appreciate knowing what’s going on in the lives of influential figures and brands. That’s because it builds credibility and shows that you care. However, it’s essential to do this properly. Don’t broadcast every update; instead, focus on offering quality insights.

Build Trust with Customers

When you have built trust with your customers, you will be able to convince them to buy your products or hire your services. People usually trust those who are trustworthy. Therefore, when you establish yourself as a reliable person, you can get a lot of business out of your content marketing efforts. When you build trust among your audience, they’ll remember your name. Once they see that you care enough about them to use the word “trust,” you’ll start winning their loyalty.


Build Engagement in Your Own Space

The best way to build engagement in your own space is by providing useful information and resources. This will allow people to find answers to their questions, which will then lead them back to your site.

Create Valuable Resources

When you provide valuable content, people will return it repeatedly. Make your articles, blogs, and e-books free. Include bonuses and extra information. Add social sharing buttons to make it easy for readers to recommend your products and services to friends.

Make Everything Easy for Visitors

You don’t have to waste a lot of time for no reason every time. There are plenty of plugins out there that can help you create engaging content faster than ever before. Some of these include WordPress, HubSpot, Google Analytics, Mailchimp, Wix, and Squarespace.

Do More Than Just Say “Thank You”

At the end of each article, post, or podcast episode, you should always thank your readers for their interest. Not enough websites do this, so it’s important for you to add something extra to reward your visitors for taking the time to read and watch your work.


Get Maximum Mileage Out of Your Content

The best way to build trust with your audience is by providing great content. It’s not enough to just write a post; you must publish high quality content consistently. This will help you gain authority in your niche and give your readers something they want to share with others.

Don’t Forget About Mobile Users

There’s no denying that an increased number of people access the Internet through smartphones and tablets rather than traditional computers. As such, it’s crucial that you make sure that all your content works flawlessly regardless of the device.

Include Calls to Action in Every Piece of Content

This is included at the end of blog posts, alongside images, and even at the bottom of email newsletters. People hate being asked to click away when reading something, so it’s essential to ask them to complete an action by making it clear what they need to do next.


Inspire People to Share Your Product

The best way to share your product is through word-of-mouth recommendations. This means talking to people who already know and trust you and asking them to spread the word about your business. It’s not always easy to ask someone else to promote your brand, so if you don’t feel comfortable doing this yourself, consider hiring a professional influencer marketing agency.


Respond to Twitter Mentions

The best way to respond to people who mention you on Twitter is by replying directly to them. This will show them that you’ve seen their tweet and acknowledge their comment. It’s also a fantastic opportunity to engage with followers and start building relationships. While you can interact with everyone, it might be beneficial to follow certain users. This will help you learn more about their interests and provide you with a better understanding of which topics they want to hear about.


Encourage User Generated Content

The best content marketers know that they should actively encourage user-generated content (UGC) from their customers. UGC is a powerful tool because it gives brands access to real people who are passionate about their products and services. It also gives them a way to connect directly with potential buyers without having to pay for advertising.


Use Your Product in a New Way

The best way to build trust is by providing great service. This means being responsive to customers, offering fast delivery times, and taking care of any problems they might encounter. However, there are other things you can do as well. For instance, you can use your product in creative ways. Consider hosting an online party where your customers can design unique decorations for themselves or their family members. Or, let people sample your food before buying it. You can even sell subscriptions to premium services like travel guides or movie streaming. All these ideas require content creation, but that doesn’t mean they don’t work. In fact, some of the most popular websites rely heavily on user-submitted content to attract traffic.


Content Marketing Institute’s Click to Tweet

Are you looking to improve your content marketing strategy? If so, you’ll want to check out the Content Marketing Institute’s Click to Tweet. Click to Tweet is a free tool that allows you to create customized messages that can be shared on Twitter. This means that you can create any message imaginable and send it to your followers instantly. Of course, you should only use this tool if you have a clear understanding of what you intend to achieve through your content marketing efforts. Otherwise, you may end up sending random tweets or, worse still, spamming others with nonsense. It takes less than two minutes to sign up for the Click to Tweet service, and it only requires one email address to access the tool.

The Click to Tweet tool is easy to use, and it offers a variety of customization options. You can choose the color and font for your messages, and you can also add images. The Click to Tweet tool is a wonderful way to improve your content marketing strategy, and it’s free to use.

 


Washington Post’s List Based Article

The Washington Post has published several lists of the best articles this year. They include the top 10 list of the year, the top 10 science stories, the top 10 business stories, the top 10 tech stories, the top 10 food stories, the top 10 sports stories, the top 10 political stories, the top 10 health stories, and the top 10 entertainment stories. They’re splendid examples of how to write an article that includes a list format. This type of article tends to attract readers because it grabs their attention immediately. Plus, readers feel like they’re getting something special just by reading these types of articles. As a result, these types of articles tend to get shared more frequently due to word-of-mouth recommendations.

So how do you write such an article? Well, here’s how: Start the article with a compelling headline that will grab readers’ attention. Then, provide a brief description about each item on the list. Next, give each item a few sentences explaining what makes it stand out. Finally, wrap things up with a summary at the bottom of the page. Once you’ve written each section, go back and edit each paragraph until it sounds natural. Don’t worry about grammar at first; focus on making sure everything flows properly. After completing all the sections, make sure to proofread the entire article before publishing it. This step ensures you don’t miss anything. If you want to read more success stories about writing lists, check out these tips.


Moz’s Topic Clusters

The idea behind topic clusters is that they group related topics together so that users don’t have to scroll through pages of unrelated information. For example, if you search for “how to start a business,” Google will show you results like this: Of course, Google doesn’t always return perfect results when searching for specific keywords. But you can see how topic clusters could be useful for finding related searches too. In fact, Moz has created some cool topic clusters to help you better organize your webpages.

One of my favorites is called ‘Best Practices’, and it contains over 3,000 different topics grouped into twenty categories. This resource can be especially helpful if you plan to create many blogs, as it helps you quickly find out which ones might work well. Another great option would be to use the ‘Related Searches’ tab under the Advanced Search box. That way, you can view various keyword combinations that were popular during a certain time. Just remember that these resources won’t replace human curation. Instead, they’ll serve as one more tool in your arsenal.


Examples of Evergreen Content Marketing

The best example I know of evergreen content marketing is the content from the National Geographic Society. They produce great content year after year, but they don’t try to waste a lot of time for no reason every single time. Instead, they focus on producing quality content that will continue to provide value long after the initial publication date. They do this by creating engaging videos that feature awesome images, interesting facts, and interviews with experts. Of course, there are lots of other ways you can provide value year after year. But the key is not to force yourself to create content every single day. Instead, simply pick a regular schedule and stick to it.


Example of Hootsuite’s Blog Network

The best way to attract new readers is by publishing useful content. Hootsuite’s blog section provides access to posts written by experts and influencers in the digital marketing space. Because most of its traffic comes from search engines, this means that you can use it to attract links back to your site. In addition, Hootsuite hosts several live chat sessions each week. This gives visitors the chance to talk to human beings who can answer questions. You should check out this section when looking for inspiration.


Example of Amazon’s Kindle Publishing Blog

Amazon’s Kindle Publishing Blog is an excellent example of how to market effectively on Amazon.com. The blog was launched in 2010, and since then, it has become one of the most popular blogs on the site. While many bloggers struggle to get noticed on the main page, Amazon’s writers regularly appear in the “Most Commented” category. Moreover, the author of the blog regularly receives comments and interaction from customers. Not only does this make him seem more important, but it helps to improve his reputation.


Create Incentives

Offering exclusive deals to your fan base is also a clever idea. By doing this, you’re rewarding your fans for being loyal to you. And since your fans love discounts, giveaways, and contests, you’re bound to see a rise in fan numbers. Of course, there are a few things you need to consider before jumping straight into any of these tips. First off, make sure you choose only one option instead of combining all of them. Second, ensure you don’t overdo it. Don’t bombard your audience with multiple offers, but stick to one per week. Finally, make sure you take advantage of different distribution channels. Share your offer on a variety of platforms, so you can reach as many potential fans as possible.

Run A Contest: Another effective way to increase Facebook likes is via running a contest. What makes it special compared to the previous option is that you’re giving away prizes, which allows you to give your fans an incentive to like your page. In addition, this gives you exposure, as you could potentially be featured on the winner’s wall.

Offer A Free Service: If you want to achieve the most success with your Facebook advertising efforts, you should always focus on providing your customers with valuable information. That means making sure you use quality images and videos, along with engaging copywriting, to help drive traffic to your website. However, another good tactic is to offer freebies to your followers. In fact, one study found that when people see a Facebook ad that offers them something for free, they’re 60% more likely to click through to the advertiser’s site.


Create Case Studies

Most businesses are creating content for their websites and social media, but not all of them are creating case studies. Case studies are a fantastic way to show how your business has helped a customer or client solve a problem.

What makes a great case study?
Case studies can be an extremely effective content marketing tool when executed well. They can help to demonstrate the real-world value of your product or service and can be used to support your other content marketing efforts. The case study should tell a story. It should be interesting and engaging, and it should be easy for the reader to follow.

The case study should be relevant to your target audience. Make sure that the case study is relevant to your business and to the people you are trying to reach. The case study should be well-written and well-researched.

Case studies can be a powerful content marketing tool when done correctly. They can help you build trust with your audience, generate leads, and highlight your expertise.

Here are 5 tips for creating and using case studies:

1. Choose the right case study. Not every case study is relevant to your audience. Make sure you select one that will be of interest and that will help you achieve your content marketing goals.

2. Write a compelling headline. The headline is the first thing people will see, so make sure it grabs their attention and makes them want to learn more.

3. Tell a story. Case studies should be engaging and interesting to read. Be sure to focus on the story of the customer rather than on your company or product.

4. Use visuals. A picture is worth a thousand words, so be sure to use visuals to help illustrate your case study.

5. Put yourself to the test. You don’t know what your reader will be interested in, so be sure to test the story first and then scale it accordingly.


Lead Magnet Content

The best lead magnets are those that offer something unique and useful. For example, if you run a website for dog lovers, then offering free access to exclusive training tips could be a fantastic way to attract new customers. Or if you provide web hosting services, then offering a special deal on dedicated servers may be just the thing to get people signed up.

Another notable example of a lead magnet is the site Product Hunt. This is a platform where startups submit their products for others to review. It’s been estimated that users spend around 6 hours a month on PH, visiting more than 3 million items. By displaying ads on the site, founders can earn around $900 per month, which equates to about $50perday!


Memes — Viral Content

The internet has made memes so popular they’ve become a part of our daily lives. They’re everywhere! From Facebook to Instagram, we see them every day. But despite being an integral part of our social media feeds, did you ever stop to think about why we love memes so much?

Because they’re funny. And because they spread.

They’re a type of content that spreads viral. Which means that once a meme gets into someone’s mind, it’s hard to delete. So, once you post a meme on Facebook, Twitter, or Instagram, it becomes incredibly easy for other people to repost it.


Conclusion

Content marketing is an effective way to reach out to customers and create a connection with them. It allows customers to get to know the company and its employees, and it establishes the company as an expert in its field. As you can see from the examples provided, there is a lot of variety in the types of content that can be used in a content marketing campaign. The most important thing is to create content that is relevant to your target audience and that will interest them.


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