30 HACKS FOR DIGITAL MARKETING
ON BLACK FRIDAY
Black Friday is coming up fast. Planning and strategizing a marketing strategy can help you succeed this holiday season. The holidays are here, and the annual Black Friday shopping frenzy comes with them. This year, it’s expected that more than $1 billion will be spent on Cyber Monday alone. The question is: How do you plan to get your product or service in front of potential customers?
To make sure your business gets noticed during this busy time, we have put together 30 tips on creating an effective digital marketing strategy for Black Friday.
What is Black Friday?
Black Friday is a five-day shopping event that occurs around Thanksgiving Day each year. During the holiday season, retailers offer discounts on popular items, allowing consumers to buy products at a lower price while still making money off them. The term “Black Friday” originated in the 1930s. In 1935, the New York Times reported that department stores offered “big sales,” including clothing and household goods. These sales were advertised as black because the ads did not feature color.
In recent years, the holiday has become more commercialized. Stores are opening earlier and staying open later; some even hold events throughout the week leading up to the big sale. While some people enjoy the excitement of Black Friday, others see it as a stressful event. Many people end up spending too much money during this period. Retailers encourage customers to shop early and often, which can lead to overspending. Brands should focus on creating engaging social media posts and videos to attract shoppers and create campaigns targeting specific demographic groups.
1. It’s essential to use social media before promoting your sales
Social media is an effective way to generate buzz around your next big sale. Customers love mystery deals and don’t want to know what they might miss before making a purchase. So, it makes sense to use social media to spread the word about your upcoming sale.
Here are some tips to help you maximize the effectiveness of your social media promotions:
• Tell people exactly what they’ll receive when they join your promotion. Include pictures and videos. If possible, offer a countdown timer that lets people know when the deal ends.
• Post often throughout the duration of your promotion. This helps keep your audience engaged and reminds them why they signed up for your newsletter first.
• Don’t forget to mention your competition. Your followers will appreciate knowing what else is out there.
• Give away freebies along with your sale. People like getting something for nothing.
• Offer bonus discounts to those who sign up for your email list.
2. Make people feel like they need to act now
The best way to make someone feel like they NEED to act now is to write a copy that makes them WANT to work now. We found that there are three main ways to do this:
1. Make it sound urgent
2. Tell people how little time is left
3. Use images that convey urgency.
We’ll show you the exact wording we used in our email and then explain why each technique worked so well.
1. Make It Sound Urgent
This is one of the most effective ways to get your readers to act immediately. The key here is to use words that make them want to respond NOW.
Here’s an example from our email:
“You have less than 24 hours to take action on this offer!”
Notice how we made it sound urgent by using “less than 24 hours”? This technique works because it permits us to ask for immediate action.
2.Tell People How Little Time Is Left
Another fantastic way to make people feel like they need their attention right now is to tell them how little time is left. Here’s another example from our email: “Only two days to claim this exclusive offer!”
This technique works because it tells people how little time is available. They may be tempted to ignore the email if they have time. But if they only have two days left, they can start tomorrow.
3. Use Images That Convey Urgency
Images are powerful tools for conveying urgency. You can communicate a lot without saying anything at all when you use images. For instance, you could use an image of a ticking clock or a countdown timer. You could also use images of a deadline approaching (like a red line on a calendar). In our email, we used an image of a ticking countdown timer. Notice how it communicates urgency without telling anyone how much time is left.
3. Email marketing campaign
Email marketing campaigns drive a ROA of $1 per subscriber every month. They are great ways to promote your products and services. Most people enjoy receiving offers and discounts via email.
4. Advertise Early
One thing that has mostly stayed the same over the years is the importance of advertising early. “Advertisers want to reach consumers before they go shopping,” says Michael Karpin, vice president of digital media at Shopify. “If you wait until Thanksgiving Day, there’s no guarantee that anyone will see your ads.”
5. Install a chatbot on your site to make your help desk easier
Chatbots are an effective way of reducing customer service costs, and they can help you answer questions quicker and better than human agents. If you still need to install a chatbot on your site, it’s time to do so.
In addition to saving money, installing a chatbot on your site will free up resources. A chatbot doesn’t require a team of people to manage, maintain, and train. Most companies use bots to handle routine tasks such as answering FAQs, resolving issues, and providing live assistance.
If you’re considering adding a chatbot to your site, here are five reasons why it makes sense:
1. Save Money
2. Free Up Resources
3. Improve Customer Experience
4. Increase Engagement
5. Get More Sales
6. Offer Long-time Customers Exclusive Deals
Show your gratitude to loyal customers by offering them exclusive discounts or freebies. This will encourage them to return to your store and give them a reason to recommend you to others. Offer exceptional deals during the holiday shopping season. You want to ensure that people know about your loyalty program, so don’t wait until Black Friday to promote it. If you’re running a promotion now, include a link to your loyalty program in your email to your customers.
Loyalty programs are an effective tool for encouraging repeat purchases. They work because customers feel they’ve earned something by being loyal to you. And since they see how much they save each month, they’ll likely continue to shop with you even if there aren’t any promotions. It would be best if you also considered rewarding those who refer new customers.
When you reward referrals, you create brand evangelists. These individuals become advocates for your business and share their love of your company with friends and family members. The more brand evangelists you have, the more word-of-mouth advertising you’ll experience.
7. Create an event calendar
Create an event calendar. Put together a list of events you plan to host throughout the year. Include exclusive offers, sales, and giveaways. Make sure that you post these updates to your social media pages. People love looking at event calendars, especially when deciding where to spend their money.
Promote your event calendar
Once you have created your event calendar, it is time to promote it on all your social media platforms. You can use Facebook ads or Twitter cards to do this. If you are using Facebook ads, make sure that you target people who live in your area, which will make sure that they see your posts. Use hashtags to help with your search results.
8. Use Google Analytics
Google Analytics helps you track traffic to your website and gauge the success of your marketing efforts. With this information, enjoy seeing when you’re hosting events at your location. You can also use it to see how many people visit your site from social media sites like Facebook or Twitter. Digital ads are a perfect way to reach consumers at any point in their buying journey, and they’re highly targeted, cost-effective, and provide measurable results.
Here are five tips for using digital advertising effectively throughout the holidays.
1. Use mobile ads
Mobile devices have quickly become the primary way that consumers access the internet. According to eMarketer, mobile searches will account for 50% of all searches by 2019. That means that you need to optimize your content for mobile users.
2. Target local audiences
If you sell products online, consider targeting local audiences. Local businesses rely heavily on social media as a form of customer service. You can gain valuable insight into what they want and need by reaching out to them directly through social media.
3. Promote your sale items
Use social media to promote your sale items. Consumers may not be searching for specific products but might be interested in finding a deal. Share links to your sale items on Instagram stories and other social media channels.
4. Use video
Video is one of the most engaging forms of content. Keep them short and sweet when creating videos, and they should only take about two minutes to watch.
5. Be creative
Don’t just stick to posting the same types of images over and over again. Try experimenting with different formats, such as infographics, photos, GIFs, and memes.
The holiday season is an perfect opportunity to increase your revenue. However, it’s important to remember that the holidays only last for a while, and you have about two minutes of a consumer’s attention span.
9. Build a rewards system
Build a rewards program. Reward your best customers with gift cards, discounts, or coupons. Rewards can come in different forms, including discounts on future products, a free product sample, or a coupon code. You could offer incentives based on customer behavior.
For example, you might let customers earn points every time they purchase a specific item. When they reach a certain point threshold, you can award them with a discount or freebie.
10. Use Influencer Marketing
Influencer marketing is another way to increase engagement and drive traffic to your website. Influencers are thought leaders in their industry; they write blogs, answer questions, and provide you with the ability to show trends and determine whether changes need to be made. They can also help you create content that will resonate with your audience. Here are five tips to help you create an engaging holiday campaign.
1. Create a unique hashtag
Hashtags are a fantastic way to keep up with trending topics. They’re also an excellent way to engage consumers who may be interested in your brand but not necessarily following you on social media. Use a relevant hashtag for your company to stay top-of-mind throughout the holidays.
2. Include a call to action
When using hashtags, make sure to include a call to action. This will encourage people to share your post, leading to more exposure for your business.
3. Make it easy for consumers to share
Make it easy for consumers to spread the word about your brand. If you use Facebook Live, add a link at the end of your broadcast so viewers can easily share your live stream.
11. Add product reviews
People often look at online reviews before buying products and rely heavily on recommendations from friends and co-workers. So, it’s vital to add product reviews to your website. You can ask customers to leave feedback after purchasing items from your store. You can also ask them to review your products by asking people to leave honest feedback after purchasing them. This will help you improve your business.
12. Offer exclusive deals
Offer exclusive deals. Customers want to feel like they’re being treated differently than anyone else. Offering exclusive deals makes people feel valued and appreciated. They also make them more likely to buy from you because they know you have something worth giving away.
13. Focus on mobile
Mobile devices are becoming increasingly common among consumers, so optimizing your website for mobile phones is essential. If your site isn’t optimized for mobile, you’ll miss potential customers who aren’t using desktop computers.
Optimize for mobile devices
Make sure that your website looks good on mobile phones. As more consumers turn to smartphones, your website needs to adapt. A responsive design allows your site to fit any screen size. To make sure that your website loads quickly, optimize images and videos.
14. Use video advertising
Video ads work well if you know how to create them. It would help if you thought beyond the text, so include creative elements such as music, sound effects, and animation.
15. Have a Social Giveaway
Social contests are a marvelous way to increase brand awareness and generate leads, and they help people feel part of something bigger and encourage them to spread the word about their product or service. You can use Facebook Ads to run a promotion or post a link directly on your site.
To ensure you get all the potential customers, consider scheduling a contest where participants must click here for their contact information. This gives you a list of prospective clients who might need to be notified. Once you’ve collected enough data, you’ll know what products and services resonate best with your audience. You can decide whether to continue running contests or focus your efforts elsewhere.
16. Take a Stance
Black Friday is coming up fast. And many people are already preparing themselves for what could be one of the biggest shopping days of the year. But some companies are taking a different approach. They’re fighting back against the holiday season by refusing to take part in Black Friday.
Some are even closing their site entirely during Black Friday. Other retailers encourage shoppers to buy sustainably, and one retailer even encourages customers to spend money on local businesses.
17. Create a perfect popup strategy
Popups are great tools for increasing conversions and revenue, and they are one of the most effective ways to talk to customers and make sure you are heard. But there are many kinds of popups available. And some work better than others. So how do you choose what works best for you?
There are three main types of popups:
1. Lead generation popups
2. Call to action (CTA) popups
3. Conversion popups
18. Send Personalized Emails
Black Friday is just around the corner. If you still need to do it, now is the time to start sending out your holiday promotional emails. You’ll want to ensure that your messages are relevant to your audience and include offers they’re likely to respond to. Here are three things to consider when creating your next batch of emails.
1. Make Them Relevant
You want to avoid bombarding your customers with irrelevant information about your products and services. Instead, use your emails to highlight what makes your brand unique and why your customers should choose you over your competitors. For example, if you sell shoes, focus on highlighting how your product fits into a customer’s lifestyle rather than simply listing features like “comfortable,” “stylish,” and “fashionable.”
2. Include Offers People Want
Your customers are only interested in hearing about your latest sales promotion if there’s something tangible for them. In addition to offering discounts, you could offer free shipping, early access to deals, or even exclusive coupons. Whatever you do, ensure your promotions are enticing enough to encourage people to take action.
3. Be Human
Customers appreciate receiving genuine communications from brands they know well. They won’t mind being reminded of your brand once every few weeks, but they’ll enjoy getting a friendly reminder from someone they care about. To keep your messages authentic, try including some personality in your emails. This might mean sharing a funny story about one of your employees or even joking about something that happened during the week.
19. Retarget, Retarget, Retarget.
Retargeting is one of those things that sounds great in theory, but it only sometimes works out well in practice. While retargeting ads is an innovative idea, there are some things you need to know about how they work. If you’re thinking about adding retargeting to your marketing strategy, here are nine tips to help you avoid making mistakes.
1. Understanding Your Audience
The first step to successful retargeting is understanding what your audience wants. You might think that everyone likes pizza, but that isn’t true. Some people like pepperoni, while others prefer veggie toppings. To ensure you target the right people, you’ll want to understand what products they buy most often2.
2. Use Data Wisely
3. Focus On Quality Over Quantity
While retargeting ads are still relatively new, marketers have found that quality beats quantity. Studies show that email campaigns that include high-quality messaging generate five times more revenue than similar campaigns that feature low-quality copy. So focus on creating compelling messages that speak directly to your audience rather than sending generic, mass emails.
20. Promote products that are most purchased by shoppers who visit your online retail site.
Black Friday and Cyber Monday are just around the corner. If you still need to do it, now is the perfect time to promote your most popular products. These days, people want to buy things quickly and easily and don’t want to spend hours searching for what they want. So, how do you ensure they find precisely what they are looking for? You use scarcity.
Scarcity works well when selling anything that is only sometimes available. For example, you might sell a limited-edition t-shirt that is only sold once per customer. Or maybe you offer a special discount for a limited amount of time. In either case, informing customers about these deals early makes sense. Once they see little stock left, they are much more likely to buy.
21. Show off your holiday deals now!
Black Friday is one of the biggest shopping days of the year. If you’re looking to make some money off it, there are many ways. Here are four tips to help you maximize your profits.
- Be Prepared
Planning is the best way to ensure you’ll make the most profit possible. This includes making sure that you have enough inventory to meet demand. You don’t want to find yourself out of stock because you didn’t prepare.
- Promote Your Sales
You can promote your sale via social media, email marketing campaigns, and even flyers around town. Social media posts perform better than emails, while brochures are great for local stores. However, each method has its pros and cons. For example, Facebook ads allow you to target specific demographics but will only reach some. Email marketing will enable you to go anywhere, but you might need to catch particular demographics. Flyers are ideal for getting people where they live, but you’ll have to pay for printing costs.
- Offer Free Shipping
If you offer free shipping, customers will feel like they’re getting something for nothing and will be happy to spend more money on your product to avoid paying for shipping.
22. It’s crucial to use urgent messages and social proof to improve conversions.
Urgency messaging encourages customers to act now because there are limited quantities left. Customers want to make sure they don’t miss out on a deal, and they’re looking for reassurance that you’ll still have what they wish to once they’ve committed to buying it. Social proof helps persuade buyers that others are making the same choice. If they see that many people have bought something, they feel they need to do the same thing.
Show the current stock level if you offer a flexible payment method such as PayPal, Amazon Payments, Stripe, or Dwolla. This gives shoppers confidence that they will avoid problems paying for their purchases later. You can use discounts and coupons to entice customers to buy sooner rather than later. People love getting deals, especially when they’re saving money.
23. If they’ve already visited our site before, we want them to feel welcomed with personalized offers.
The goal of every online store is to make it easy for visitors to find what they want. But how do you know whether people are interested in buying something? You could use surveys, but those only sometimes work because people need to be more honest about their intentions. You might think you could guess based on before purchases, but something else is required. People often buy the same thing many times without realizing it. And even if you did notice, you would need to find out why someone bought something.
That’s where behavioral analysis comes in. If you understand the types of things people tend to buy together, you can recommend related items to customers based on their browsing history. This way, you can help people find exactly what they’re looking for without wasting time.
24. Make sure your store is mobile-ready.
Mobile commerce is multiplying, and it grew by over 50% in 2017 alone, which is expected to continue into 2018. If you still need to do so, now is the perfect time to start planning how to approach mobile sales. Here are seven things you must do to ensure your online store is prepared for mobile shoppers.
Optimize Product Images for Mobile Shopping
The first thing you need to do is optimize your product images for mobile viewing. You don’t want to miss potential customers because your site isn’t designed for mobile use. To help you achieve this goal, here are some tips to keep in mind:
- Keep image sizes under 2 MB.
- Reduce file size by compressing images.
- Remove distracting background elements such as logos, text, and borders.
- Create A Responsive Design
A responsive design allows your website to adapt to any screen size or device. Customers can view your content without resizing the page when they visit your site from their phone, tablet, or computer. The best way to create a responsive design is with a tool like Bootstrap, which makes creating a responsive website easy and fast.
- Add A Call-To-Action Button
When designing a mobile app, you should include a call-to-action button at the bottom of each screen. This is important because it tells users what to do next. With one, they may realize they have reached the end of the app.
- Include An App Icon on Your Website
An app icon is essential to any mobile app; it lets users quickly identify which apps they have installed on their devices. When used on a website, it helps users navigate between pages.
25. Use SMS marketing
Text messaging is one of the most popular forms of communication today. There are over 2 billion active mobile phone subscribers worldwide, which continues to grow daily. With such widespread adoption, it makes sense that businesses are starting to take advantage of this medium to connect with consumers.
Also, to send short text messages, text messaging can be leveraged to deliver promotional offers, exceptional deals, coupons, and even surveys. If the request is relevant to the recipient, it could increase customer loyalty and encourage repeat purchases.
Several distinct types of text messages can be sent to target specific audiences. For example, you can send a coupon code via text message to remind customers about a discount they had received earlier in the week. You can also notify customers about upcoming events or sales. And finally, you can provide information about products and services.
The key to successful text messaging campaigns is choosing the right message type.
Here are some tips to consider when sending text messages:
- Be brief, clear, and concise. Text messages are limited in length, so ensure you include enough information without making people scroll down too far. If you don’t want to bore your audience, try containing a link to your landing page.
- Make sure your message includes a call to action. Ask recipients to respond with “yes” or “no.” Or ask them to sign up for your newsletter.
- Include a unique identifier. Everyone should receive a unique identifier so that you can contact each person again.
- Test different messages to find out which ones work best.
- Create a Facebook Ad
Facebook ads allow you to reach your potential customers through social media, and they are highly targeted and effective compared to other advertising platforms.
You can use Facebook ads to promote your business, sell products, and share content. However, you need to set up a campaign before upgrading your product.
Here’s how to create a Facebook ad:
- Select the right audience based on your goals. For example, select people who live in certain cities if you’re selling a product. If you want to build brand awareness, choose people who visit your website regularly.
- Write a compelling headline. Your headline will appear at the top of the ad, along with a preview image. The headline must entice visitors to click.
- Choose the location where you want your ad to display. Consider setting the price of the ad to reflect its visibility. For example, $5 per thousand impressions (CPM) may be more expensive than $1 CPM.
- Add keywords to help people find your ad. These keywords will appear within the description field.
- Set the budget for your campaign and wait for the results.
Facebook has become a powerful tool for marketers because it allows companies to connect directly with their target market. However, more than just having a presence on Facebook is needed; you must leverage this popular social network to drive traffic to your site and increase conversions.
27. Experiments and Optimizations
A/B testing is one of the most effective ways to improve digital marketing performance. You can test different versions of landing pages, ad copy, headlines, calls to action, etc., to see what works best for your audience. This process helps you determine whether certain elements drive traffic or convert visitors into leads.
You can use A/B testing tools like Optimizely, Visual Website Optimizer, and Unbounce to split test variations of your site without having to make changes live. Once you identify the winning version, you can roll it out across your entire site.
When you’re ready to scale, you’ll want to look into solutions like Split Testify and CrazyEgg, which allow you to send multiple variations of your site simultaneously. These platforms let you track how each variation performs, giving you insight into which ones work better than others.
28. Build some hype around your upcoming Black Friday sales.
Black Friday is just around the corner, and you know what that means—it’s time to start building some buzz around your upcoming sale. But how do you go about it? You could send a press release, post a blog article, tweet something, or even use one of those fancy apps to generate interest. However, you choose to approach it; there are three things you absolutely must do to build anticipation for your sale:
- Tell people about your sale early and often
- Give away free stuff
- Offer discounts on products already in stock
Follow these steps to get much traction. In fact, according to research conducted by HubSpot, 67% of shoppers plan to shop online during Thanksgiving weekend, and nearly half of those shoppers say they’ll make purchases over the holiday weekend. If you want to take advantage of this traffic, you had better start thinking about ways to get attention now.
29. Engaging Costumers with QR codes
Use QR codes to enhance the Black Friday shopping experience. Add QR codes to your Black Friday marketing plan. Make sure your customers know how to find you on social media, in stores, and online.
The holiday season is upon us! The time of year when people put away their phones and computers and begin spending more time with family and friends. It’s also a fun time for businesses to engage with potential customers. Are they looking for ways to promote your business during this busy time of year? Look no further than digital advertising.
30. Hashtags are an effective way for people to discover content they may not otherwise see.
Hashtags are a marvelous way for businesses to connect with potential customers. They allow people to find you easily across social media platforms. And they help you build relationships with influencers who might otherwise not notice your brand. But there’s another reason hashtags are essential: they can help you reach new customers.
When someone searches for a specific hashtag, it helps them see what other brands are saying about that topic. If you use the same hashtag, they’ll know you’re talking about the same thing. This allows you to show up in their feed and make a connection.
Use hashtags strategically. You want to use them sparingly because they could look spammy. Instead, try to use them sparingly to keep your audience engaged. Plus, it shows other bloggers that you care about their success.
Bonus: Create a Gift Guide
A gift guide helps people find the perfect products for themselves. They are easy to put together and can be used throughout the year, and here are some tips on creating one.
- Make it personal
Your gift guides should reflect you and your brand. You don’t want to give someone a generic list of items because it doesn’t show off your personality. Think about your favorite things and make sure those things are included. If you need help coming up with ideas, think about what you use daily and have those items on your list.
- Include relevant information
You’ll want to provide detailed descriptions of each item. This lets others know exactly what they’re getting. Don’t just say, “a nice mug.” Tell them why you like it, such as “it’s sturdy enough to hold hot drinks.” Also, consider including photos.
- Use keywords
Keywords are essential when creating a gift guide, and search engines use keywords to determine what your site is about. So, make sure your gift guide includes keywords related to your business. For example, if you sell Christmas decorations, have the word “Christmas” in your description.
- Add links
Adding links makes your page easier to navigate. When someone clicks on a link, they go directly to that product or website instead of clicking through multiple pages.
- Keep it short
Don’t write an entire book about your gift guide. Keep your descriptions concise so people can quickly scan the list without feeling overwhelmed.
- Be consistent
If you have several lists, it will not feel evident to users. Stick to one format to make sure your message is clear.
- Consider adding videos
Videos aren’t just for YouTube anymore. You can add videos to your blog posts, too. People love watching videos online. Plus, videos are a fantastic way to explain complicated topics and add credibility to your content.
- Share your gift guide
Sharing your gift guide on social media is a great way to promote your business, and it connects you with more people and encourages them to buy from you.
- Promote your gift guide
Once you’ve created your gift guide, share it everywhere! Please post it on social media, send emails, and even post it on your website. The more places people see it, the better.
- Re-share your gift guide
People often need to remember old posts. You can remind others about your previous work by re-sharing your gift guide.
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Black Friday is just around the corner, and you know what that means…it’s time to start planning your holiday marketing strategy! Whether you’re looking to increase brand awareness, generate leads, or sell products online, there are many ways to effectively market your business over the holidays. In fact, it’s one of the most important times of the year for businesses, because it’s when people make decisions about where to spend their money.
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