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30 Marketing Statistics For TikTok Marketers Need To Know

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30 Marketing Statistics For TikTok
Marketers Need To Know In 2022


TikTok is a top-rated social media app among millennials and Generation X. Most people don’t know exactly what it is, but they are familiar with it. The number of videos uploaded daily is multiplying. This infographic highlights 23 important stats marketers need to know about TikTok in 2022.


How Popular is TikTok?

TikTok is one of the most popular social media platforms in Asia. With over 300 million downloads, the Chinese video-sharing app is now bigger than Facebook, and Twitter combined. But while TikTok is known for its short videos, there are some things you might not know about the app. Here are five facts about the app you probably didn’t know.


TikTok Is More Than Just Videos

The name “Tik Tok” refers to a type of dance called “ticking,” which originated in India. The word “tik tok” itself is derived from the Hindi language. So, although TikTok is primarily used to make funny videos, it’s just another way of saying “dance.”


TikTok Has Been Multiplying Outside Of China

Although TikTok is mainly associated with China, the app has grown tremendously throughout the rest of the world. TikTok is now Japan’s second-most popular social media app, behind only WeChat. In addition, the app recently overtook Instagram in Indonesia. This is primarily because of the app’s success in South Korea, which became the third-most-popular social media platform in December 2018.


Who Owns TikTok?

The Chinese internet giant Bytedance bought, the popular social media app, in 2015 for $US 1 Billion. But it wasn’t long before Bytedance became the target of scrutiny over ownership issues. In August 2018, Bytedance announced it had purchased the short video sharing app TikTok for $US680m. At the time, many questioned whether Bytedance owned both apps since they are very similar. However, the company claims it does not. “Bytedance did not buy,” says a spokesperson. “We invested in because we believed there was great potential.”


TikTok Stats Marketers Need to Know 


1 – More Than Half of Users Are Under 25 Years Old

The average age of a TikTok user is 20.4 years old, which is younger than Instagram, Snapchat, Twitter, and even YouTube. But despite being young, nearly half of TikTok users are under the age of 25.


2 – There Are Over 600 Million Monthly Active Users Worldwide

That’s almost double the amount of monthly active users on Instagram. And unlike other platforms where growth slows down once you hit a certain threshold, TikTok continues to overgrow. As of January 2020, there were over 600 million monthly active TikTok users worldwide.


3 – TikTok Is Growing Faster Than Any Other Social Network

In 2019 alone, TikTok grew its daily active users by more than 50% from 2018. That’s faster than any other platform, including Facebook, Instagram, and Twitter.


4 – The Average User Spends About 30 Minutes Per Day Using TikTok

This number has been growing steadily since 2016. It was only 10 minutes per day back then, and now, it’s closer to 35 minutes per day.


5 – The Most Popular Search Term Is “Tik Tok.”

This is followed by music (18%), celebrities (14%), dancing (13%), makeup (10%), and dance (9%). These are all terms that will help you get discovered.


6. 92% Of Advertisers Use TikTok To Reach Teens & Young Adults

If you’re looking to reach teens and young adults, you should consider using TikTok. According to marketers, 92% of advertisers use TikTok to reach these demographics.


7. 90% Of U.S. Teenagers Own Smartphones

So, if you’re trying to reach them through mobile devices, TikTok is an excellent option.



8. TikTok has been downloaded more than 3 billion times

TikTok is among the most popular social media platforms used by young people worldwide, and it’s become so popular that Chinese tech giant ByteDance now owns it. And according to Statista, there are over 2.5 billion active monthly users worldwide.

The app allows users to record short videos and add text captions. Videos can be shared on Facebook, YouTube, WeChat, WhatsApp, Reddit, Tumblr, Pinterest, LinkedIn, and even email. Users can also upload photos and GIFs.

In addition to being a fun way to express yourself, TikTok has proven to be very useful for businesses looking to reach younger audiences. For example, brands such as Coca-Cola, Adidas, McDonald’s, Nike, and Samsung have already begun using the app to promote themselves.


9. TikTok’s User Base Skews Females

TikTok is a video app where users record short videos and add effects and music. It allows users to upload up to 15 seconds long videos. In 2017, it became one of China’s most downloaded apps, and by 2018, it had over 200 million monthly active users.

In the United States, TikTok is owned by ByteDance, which bought earlier this year. Both companies are based in Beijing.

The app is popular among young people because it doesn’t require much effort. Users simply open the app, tap “record,” choose a song and start dancing. They don’t even have to worry about uploading a video; the app automatically creates one for you.

According to data from App Annie, TikTok is mainly used by women, and 80% of TikTok users are women. This gender gap exists across social media platforms. Facebook, Instagram, Twitter, Snapchat, YouTube, and LinkedIn all have large male audiences. But the female audience is larger on Pinterest, Reddit, and Tumblr.


Brands should consider targeting these demographics. For example, Nike recently launched a campaign called #JustDoIt, encouraging people just to do something rather than think too hard about what they’re doing. This could work well on TikTok since many videos are silly dances.

Women tend to spend more money on digital purchases than men. A survey conducted by found that women use credit cards more often than men and spend more money online than men.


10. TikTok is now more popular than Instagram among Gen Z users in the U.S.

TikTok has overtaken Instagram in popularity among young adults in the United States, according to new data from the Pew Research Center. It’s even surpassed Facebook in terms of usage.

While TikTok still trails Facebook in overall usage, the difference is much smaller than before, suggesting that younger generations are increasingly turning away from Facebook and toward apps like TikTok. The shift isn’t surprising given how TikTok has grown into one of the world’s most extensive social networks — especially among teens and millennials. It’s also become one of the primary ways many Americans consume video online.

Pew found that nearly half of 18-to-29-year-olds use TikTok every day. And while just 12% of those same users say they use Instagram daily, that number jumps to 26% among 30-to-49-year-olds. According to Pew, this marks a significant change for the short-form video app, which had previously been trailing its competitor in terms of total usage.

For example, in 2018, Pew found that TikTok had about 20% fewer monthly active users than Instagram. But that gap narrowed considerably over the next year, reaching just five percentage points in early 2020. That suggests that TikTok is growing faster than Instagram, which saw its user base grow by about 8% during the same period.


11. TikTok users are active on other social media platforms.

TikTok users spend more time on Instagram, Facebook, Twitter, and Snapchat than on the video app itself.

There’s an 80.5% overlapping audience between TikTok and YouTube — meaning that there’s an 80% chance that someone watching TikTok videos will also watch YouTube videos. Researchers at marketing firm Similar Web collected the data. They used a sample size of over 2 billion monthly visits across 11 countries.


12. TikTok is the most engaging social media app by far.

TikTok is the number one social media app for millennials by a wide margin. The video-sharing platform boasts over 700 million monthly active users worldwide, according to Statista. And while Instagram continues to dominate overall usage among teens and young adults, TikTok is gaining popularity quickly. TikTok is used more often than combined by Facebook, Twitter, Snapchat, YouTube, Reddit, LinkedIn, and Tumblr.

There are many reasons why people use TikTok. One reason is that it offers a unique experience compared to other platforms. For example, there are no likes or comments on TikTok posts, making it feel less like you’re posting something to a public audience and more like you’re just having fun with friends. Another reason people use TikTok is that it allows for short videos up to 15 seconds long, and this is perfect for creating memes and parodies.

The best part about TikTok is that it doesn’t require much effort to start getting views and followers. You don’t even have to post anything unless you want to. If you decide to make a video, you’ll find plenty of ways to promote your account.

 Some of those include:

1. Posting Videos

People love watching videos on TikTok, and that’s why the platform is the most popular social media application. So, to build traffic to your site, consider starting a TikTok channel.

2. Promoting Your Account

You can easily promote your TikTok account through your mobile phone and your brand’s social channels, and through your email signature, etc.


13. Android users spend 19.6 hours per month on TikTok.

TikTok is one of the fastest-growing social networks in the world. While it doesn’t rank high on Apple’s App Store, it does rank highly on Google Play. It ranks third among all apps in terms of monthly active users. And the numbers are increasing rapidly.

According to Sensor Tower data, Android users spent nearly 20 hours per month on Tiktok in 2018. This represents an increase of 47% compared to 2017. The average age of TikTok users is 25, while the median age is 22. Almost half of TikTok users are female, while just over 40% identify as male. Android users spend the most time watching videos on TikTok, followed closely by playing games. They also spend the least amount of time chatting with friends.


14. 430 songs surpassed 1 billion video views as TikTok sounded in 2021

Music is more significant than ever on TikTok. Compared to 2020, three times2021.many songs surpassed one billion views 75% of TikTok users say they discover new songs on the app, and 73% of users associate specific songs with TikTok. Many of these tunes find conventional success, too: in 2021, 175 songs trended on TikTok and charted on the Billboard Hot 100.

According to TikTok’s What’s Next Report 2022, 88% of users report that music is critical to the TikTok experience. Maybe that’s why top-performing videos use audio.


15. 68% of TikToks remember a brand better if they feature a song they like in their videos.

Music hugely impacts our lives, and brands are lever leverage sounds to engage with their audiences and connect with them in unique, personal ways.

This results in various benefits from higher brand retention to increased interest to more robust connections. For instance, studies show that if a brand features a song users like in their videos, 68% of them remember the brand better.


16. TikTok is the top app for consumer spend

TikTok is now the most popular social media app in the world, according to App Annie. It grew 77% in the second quarter of 2020 compared to the same period in 2019. In addition, the app saw a massive spike in consumer spending during Q2 2020. Consumers spent an average of $2,300 per month on the app, up from $1,400 in Q4 2019.

The data is based on App Annie’s Global Mobile App Spending Report, which analyzes data across 15 countries, including the United States, China, India, Brazil, Mexico, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Taiwan, Singapore, Hong Kong, South Korea, and Australia.


17. TikTok ads reach 17.9% of all internet users aged 18+

TikTok reached 15.9% of the total internet population in Q4 2018, according to eMarketer estimates. This figure includes mobile and desktop use, representing a significant increase over previous quarters. While it still lags behind Facebook and YouTube, TikTok is multiplying and could overtake Snapchat within the next few months.

The U.S. has the most potential market for TikTok ads, according to AdEspresso data. The U.S. accounts for nearly half of global ad spending on the app. However, the U.S. does not rank among the top five countries regarding TikTok usage; Indonesia, Brazil, Russia, and Mexico are the four most important markets.


18. Partnering with creators boosts view-through rates by 193%

Brands are increasingly turning to social media influencers to promote products and services. In fact, according to one study, consumers trust influencer recommendations over paid ads by ten times. But how do you know if partnering with a creator is worth it? And what does it take to make an impactful partnership? We asked some experts about the best ways to maximize views and engagement, and here are their tips.

Be clear about why you want to work with a creator.

Before reaching out to a creator, ask yourself what type of relationship you want to build. Do you want to collaborate on a campaign? Or are you looking for someone to endorse your product? If you’re interested in collaborating, consider asking questions like “What types of campaigns do you typically run?” or “How often do you post?” This helps you understand whether they fit into your brand’s style.

Know your goals.

Once you’ve established what you want to achieve, set measurable objectives. For example, look up the average conversion rate for similar products to increase sales. Then, find out what percentage of people who saw your ad converted. You’ll know whether you achieved your goal.

Ask for a sample.

Seeing their previous work is an excellent way to gauge a creator’s value. Check out their Instagram, Twitter account, YouTube channel, blog posts, etc., and determine whether they fit your target market. When creating a campaign, don’t just rely on the creator’s word; check their track record.


19. TikTok is transforming shopping with the “infinite loop.”

TikTok isn’t just one of the most popular social media apps out there — it’s also one of the most influential. In fact, according to eMarketer, TikTok accounts for 19% of mobile video views globally, beating Facebook, YouTube, Snapchat, and Instagram combined. While many brands use TikTok to promote themselves, the app is also helping consumers discover new products and connect with brands.

TikTok is changing how we shop online. One in four users says that TikTok inspires them to buy something they wouldn’t normally consider purchasing. And while some of those purchases might be impulse buys, others could lead to long-term relationships with brands. Brands should consider creating videos tailored explicitly for TikTok. These short clips can help build brand awareness, increase followers and encourage users to watch longer videos.


20. U.S. adults have mixed opinions on TikTok

TikTok continues to grow in popularity among teens and young adults. But older generations aren’t quite sure about it. A recent survey found that nearly half of Americans don’t trust the app because of privacy issues. And some people think that TikTok videos promote bullying.

The Pew Research Center recently studied how different demographics use TikTok. They surveyed 2,002 American adults ages 18 and up and found that:

• 52% of respondents had never used TikTok

• 28% had used it once or twice

• 14% had used it three times or more

• 8% reported having friends who use the app

• 3% reported having family members who use the app


21. Adding captions increases impressions by 55.7%

Text to Speech allows people who are blind to access videos without having to watch them. Adding captions increases impressions by %55.7%.


22. How many users does TikTok have in each world region in 2022?

According to App Annie, TikTok has more than 1 billion monthly active users around the globe. The number of daily active users is even higher at 2.5 billion.

  •  TikTok has over 200 million monthly active users in India.

India has the second largest population of TikTok users after China. According to App Annie, India has the second highest monthly active users (over 200 million) compared to other countries.

  • TikTok has over 100 million monthly active users in Indonesia.

Indonesia has the third largest population of TikTok users after India and China. According to App Anny, Indonesia has the third highest number of monthly active users (over 100 million) compared to other regions.

  • TikTok has over 50 million monthly active users in Brazil.

Brazil has the fourth largest population of TikTok usee after India, Indonesia, and China. According to the app Annie, Brazil has the fourth highest monthly active users (over 50 million) compared to other markets.

  • TikTok has over 30 million monthly active users in Mexico.

Mexico has the fifth-largest population of TikTok users. According to the app Annie, Mexico has the fifth-highest monthly active users (over 30 million) compared to other regions.


23. 72% of TikTok users find ads on the platform inspiring

Brands use TikTok to promote products and inspire users to purchase items they may not have considered before.

For example, a video on TikTok featured a woman wearing a shirt from an unknown company. She then takes off her top and shows off her new shirt. After she takes off her shirt, she says, “I love this shirt! I want to buy it!” This inspired the viewer to go to the brand’s website, where they could see all of their shirts. This marketing strategy works well with younger audiences because they are less likely to know brands and what they offer.

TikTok also allows brands to create content that can easily be shared across social media platforms like Facebook and Instagram.


24. Collaborating with TikTok creators can 

increase ad recall by 27%

Brands can collaborate with TikTok creators to create unique content that will resonate with audiences.

For instance, a brand might partner with a creator to produce a music video or a short film. This would allow the brand to reach a wider audience while connecting with its target market.


25. 49% of users said TikTok helped them make purchase decisions

Brands should not take TikTok lightly; it is a powerful tool that can help drive traffic to your site and increase engagement.


26. 63% of TikTok videos with the highest CTR get their message across fast

More than 50% of TikTok videos with a high CTR get their message across within the first three seconds.


27. TikTok’s users watch around 24 hours of content on the app each month.

Users spend an average of 24 hours per month watching content on TikTok.


  • Users who watched more than 10 minutes of TikTok videos were 2x more likely to convert.
  • Kids spend an average of 75 minutes daily watching TikTok videos.
  • People aged 18-34 are the most engaged with TikTok
  • People aged 18-34 are more likely to engage with TikTok than any other age group.


28. Users who watched more than 10 minutes of TikTok videos were 2x more likely to convert.


29. Kids spend an average of 75 minutes daily watching TikTok videos.


30. People aged 18-34 are the most engaged with TikTok

People aged 18-34 are more likely to engage with TikTok than any other age group.

It has been proven that users who watch longer videos are more likely to convert. So if you want to maximize your return on investment, you need to ensure that you are creating content that keeps viewers interested.




How to Get Started With Advertising on TikTok

Step 1. Find Your Audience

You have two options when it comes to finding your audience on TikTok. You can browse the search bar or go to one of their trending pages.

Search Bar

First, head to the search bar. Type in keywords related to your business. For example, if you’re selling shoes, type “shoes.” If you’re selling sunglasses, type “sunglasses.” Once you’ve found the right category, click on the top result.

Trending pages

Next, open up the TikTok app until you see your chosen topic’s trending page topic. Scroll further down, and you’ll find a list of popular videos people share on TikTok. Click on the first video in the list. Then, scroll further down again to view similar videos.

Step 2: Create A Video

Once you’ve found an idea for your next video, it’s time to create it! Head to the camera icon in the upper left-hand corner. Select the best resolution for your video. Keep in mind that the higher the resolution, the better the quality of your final video.

Step 3: Add Music

Now that you have a good idea of what you want to say, it’s finally time to add some music!

Click on the little microphone symbol in the bottom right-hand corner. Tap on the color picker, and pick the color that matches your brand. Then, tap on “Add Song.”

Step 4: Edit Videos

After adding a song, you may want to edit your video. First, press on the video clip to select it. Then, press on the pencil to make changes to the video.

Step 5: Share Videos

Once you’re done editing, it’s time to share the video!

To dimply tap on the three in the screen’s upper right corner. This will allow you to choose between posting directly to Twitter, Facebook, Instagram, Tumblr, Snapchat, Reddit, LinkedIn, Pinterest, Google+, and Vimeo. If you’d like to post your video on TikTok, you can also use the share button at the end of the video.

Step 6: Measure Results

Finally, once you’ve posted your video, it’ll be time to measure its successHere, you’ll be able to track how many views your video received. Additionally, you can check out which countries viewed your video.

Step 7: Repeat Steps

Repeat steps 1 through 6 as often as possible. The more you repeat these steps, the more views you’ll receive.

The platform offers several features that help marketers promote their products and services. These include the ability to target specific audiences based on location, age, gender, interests, and other factors.

As a result, there is no shortage of ways to market on TikTok. However, not all methods work equally well. 



It is vital to know the marketing statistics so we can understand the market trend and plan our strategies accordingly. The above 30 marketing statistics for TikTok marketers will help you understand the marketing trends and help you better plan your marketing star.

Finally, follow us on TikTok.


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