40 Social Media Marketing Hacks to Try In 2022
The first thing you should know is that not all social media marketing hacks are created equal. Some will only give you a temporary boost, while others will hurt your efforts. So, it’s important to find one that works for you.
Here are some of the best Social Media Marketing hacks:
1. Use Facebook as an email list builder for your blog or website
What if you could gather people’s email addresses when they visit your website? Well, you would be able to send them emails from their own inbox without having to pay for another service. That can save you tons of money! You can do this by embedding “Like” buttons on your site. It’s amazingly simple. Here is how it works…
To start with, you need the “like” button code from facebook.com/plugins/like_button/. Then copy this code into your HTML editor and paste it in your web page wherever you want the Like Button to appear (don’t forget to upload the Code). This way, when someone clicks “Like”, he or she will be redirected to the facebook.com/youruserid URL where he or she can choose to become a fan. When they click on the “Become Fan” option, the user gets redirected back to your website where they will have given you his or her email address.
2. Use Pinterest to increase brand awareness
Pinterest is a wonderful place to promote your brand. Not only does it allow you to create pins that are relevant to your industry, but it also allows you to collect data from people who visit your Pinterest board. Pins are like websites, only they are more visual. And most importantly, they provide direct contact with visitors. This means that you can learn what they liked, and what didn’t work so well, allowing you to improve your content strategy going forward.
3. Create an Instagram account for your business
Instagram is a fantastic way to market your business. With over 1 billion active monthly users, Instagram is growing at a rapid rate. According to Forbes, Instagram has surpassed Twitter and YouTube combined. It’s easy to understand why businesses are flocking to this app; it’s quick to set up, it’s free, and it’s fun!
4. Find out what people are talking about on Twitter
Do you want to know what the latest trends are in the world of social media? Do you want to find out what other companies are talking about in real time? You can do that using Twitter. Simply search for keywords related to your company and see what comes up.
5. Get social with user generated content
User generated content (UGC) can include anything from photos, videos, audio files, and blogs. Companies today recognize the power of UGC. If you’re not already doing it, consider creating a YouTube channel for your business. Even better, create an account on Vimeo and publish videos there. Also, explore ways to engage your current audience through photo sharing sites like Flickr.
6. Build a community of loyal customers using Facebook groups
Facebook groups are used to build relationships between different communities. They allow members to interact with each other to exchange ideas, opinions, and suggestions. These interactions help to build stronger bonds between all group members. Most businesses that use Facebook use these groups to generate leads.
7. Leverage YouTube Videos to Promote Your Business
YouTube is now one of the largest video sharing platforms on the Internet. Millions of individuals watch millions of hours of videos every day. With this much exposure, YouTube provides an excellent opportunity to promote your product or business. By uploading videos, you can gain visibility online as well as build the following.
8. Utilize LinkedIn to generate leads
LinkedIn is another great platform to use if you’re looking to expand your presence on the web. Users spend countless hours here every day, so it makes sense to leverage the relationship building opportunities that come along with being a member.
9. Tell stories through blogs
Blogs are remarkably like websites. The difference is that they don’t require any coding knowledge. All you need is a computer and the ability to write. Blogs are a wonderful way to tell stories about your products or services. Another benefit of blogging regularly is that Google loves added content. So, by posting frequently, you will reap the benefits of increased organic traffic.
10. Use Pinterest to engage visitors from search results
When someone searches for something for your industry, too. On Google, Pinterest sees their keyword phrases. When they click on a result, they often end up on Pinterest. That’s where you can take advantage of their interest. Pin images that relate to their specific query term. Don’t be afraid to pin things that aren’t related.
11. Create an author platform for your brand
If you haven’t done so already, start writing. Posting quality articles can improve your SEO rankings. Not only does a good author platform increase the number of people who read your articles, but it also improves the overall reputation of your brand.
12. Start a podcast
Podcasts have been around for years, but recently, they’ve become extremely popular. People love listening to podcasts because they’re usually entertaining. Many listeners turn off traditional radio shows after just 30 minutes because they’re too boring. On the other hand, podcasts are interesting for a variety of reasons. Podcasts can be educational, entertaining, informative, controversial, etc. You can do whatever you want with a podcast.
13. Get out of social media jail for good
Many companies don’t know how to properly harness the power of social media. If you’re not using social media to engage with your audience, then you should stop doing it immediately! It’s important to remember that social networking sites like Twitter, Tumblr, and Instagram are meant to connect people together. You must leverage these tools in ways that make your customers feel connected to your brand.
14. Use Email Marketing to grow your customer base
Email marketing may seem outdated today, but it’s growing at a faster rate than most of us realize. According to Neil Patel from Crazy Egg, email open rates grew by 23% last year alone. By sending relevant messages through emails, you can help drive revenue growth, build relationships, and gain customer loyalty.
15. Header image sizes
The header image size should be between 200px and 500px wide. This will ensure that it fits well across all devices (desktop, tablet, mobile) without being too small or too large.
16. Optimize your social media profiles
The most important thing to remember when using any social media platform is to optimize it for your audience. If you’re not sure who your target audience is, then start by looking at what people are talking about online. Look at which hashtags they’re using, which pages they’re sharing, and which posts are getting the most engagement. Once you know who’s engaging with your content, you can tailor your social media strategy accordingly.
17. Curate and share trending content
The most popular content will rise to the top, so it’s important to keep track of what’s trending. This way, you can curate and share the hottest content from around the web.
18. Share geotagged content
The most common way people share content online is by using hashtags. Hashtags are keywords that allow people to find content related to a specific topic. For example, if I wanted to see all the photos taken at Burning Man, I could search for Burning man. This will show me posts from around the world where people have tagged their photos with burning man. If I wanted to see pictures from San Francisco, I will search San Francisco.
19. Take advantage of the reach of stories
Stories are one of the most powerful tools available to marketers today. They’re great at engaging audiences and getting people talking about your brand. But they don’t always translate into sales. That’s where social listening comes in. Social listening helps you identify what’s being said about your brand online, and then you can take action based on it.
20. Start sharing more snackable content
The first step is to start sharing more snackable content. This will help people discover your brand and build trust. It’s important to keep your audience engaged by posting interesting content that they want to read.
- There is a great blog post about the 12 must-have tools every social media content creator needs to drive engagement in 2022. A key point about that article is that Facebook’s creator studio doesn’t allow you to post a story or reel, but it does let you post links to other content.
21. Create lists on Twitter
If you’re not using Twitter Lists, then you should start. They allow you to group tweets into categories, which makes it easier to follow conversations. It’s also great if you want to keep track of topics you’ve covered in previous posts.
22. Quick curated updates with Feedly
If you’re looking for something quick and easy, then Feedly is one of the best RSS readers available. It’s free, fast, and has a clean interface. The app also syncs across all devices, which makes it perfect if you want to read your news from anywhere.
23. Boost blog traffic by promoting them on social media
Social media has become one of the most powerful ways to promote content online. If you want to boost your blog’s traffic, then it makes sense to start sharing your posts on social media. This will not only increase the number of people who see your content, but it will also give you valuable insights into what works and what doesn’t.
24. Partner with micro influencers
are people who have built a following by being active on Instagram, YouTube, Facebook, Snapchat, etc. They often have thousands of followers, which means they’re great at driving traffic to your website. If you partner with one, you could gain exposure to millions of potential customers.
25. Ask interesting and creative questions to get a conversation going
The most important thing you can do is ask great questions. This will encourage people to talk about what they like and dislike, and it will give your insight into what they want from your brand.
26. Listen to others
Social listening tools like Hootsuite allow you to track mentions of your brand name across all channels. This helps you see what people are saying about your company online. It’s important to monitor conversations about your brand because it gives your insight into potential issues or opportunities.
27. Know your audience
Social media platforms like Facebook and Twitter allow you to target specific audiences based on demographics, interests, and behaviors. This means you can reach people who are most likely to engage with your content and products. It’s important to know what kind of audience you’re targeting because it will affect everything from what type of posts you should publish to which channels you should focus on.
28. Get yourself a social media chatbot
A chatbot is a computer program designed to simulate conversation. It uses artificial intelligence (AI) techniques to understand natural language and respond appropriately. Chatbots can perform simple tasks like answering customer service questions, scheduling appointments, or helping users find information online. They can also become more sophisticated by performing complex tasks like booking travel arrangements or managing financial transactions.
29. AB test your social posts
The most important thing to remember when using any of these hacks is to always test them first. If they don’t seem to be working, try another one instead.
30. Social Media Marketing tip narrow your targeting to boost engagement and reduce costs
The first step to using any social media hack is to narrow down what type of audience you want to target. If you don’t know who your ideal customer is, you won’t be able to reach them. Once you’ve got a clear idea of who they are, you can start narrowing down which platforms they’re using.
31. Social Media Marketing tip start remarketing on social
If you’re not using remarketing yet, it’s time to start. It’s one of the most powerful tools available to marketers today. With Facebook remarketing ads, you can target people who visited your website, bought products from you, or filled out a form. You can then show them relevant content from your site, like product pages or blog posts, and encourage them to come back to your site.
32. Harness the power of the Facebook pixel
The Facebook pixel allows you to track conversions from any page on your website. This includes all forms of traffic, including organic search engine results, referral traffic, direct traffic, paid ads, display advertising, and mobile app installs.
33. Focus on data
The most important thing to remember when using any form of digital advertising is that it’s not just about clicks. It’s about conversions. If you’re looking at social media marketing, then you should know what metrics matter and which ones don’t. For example, if you’re trying to increase brand awareness, then you might want to focus on increasing likes and comments. On the other hand, if you’re trying to increase sales, then you might want to focus on increasing purchases.
34. Never Ever Stop Testing
The most important thing to remember when testing any new website is to test it against real users. If you don’t have access to real people, then try using Google’s Keyword Planner tool. This will give you an idea of what keywords your visitors are searching for.
35. Interact With Social Media Followers Frequently
The most important thing you can do when it comes to social media is interacting with people. This will increase engagement and keep followers coming back for more content.
36. Use Emojis Strategically
The most important thing to remember when using emojis is that they should not be used randomly. If you want to convey a specific message, then it’s better to choose a different emoji instead. For example, if you want to say, “I’m sorry”, then don’t use an angry face. Instead, use a sad one.
37. Create an augmented reality lens
AR lenses are one of the most exciting innovative technologies available today. They allow people to view information overlaid onto real world objects. This means that they can see things like product reviews, restaurant menus, and directions without having to download any apps.
38. A relatable tone will take you far
If you’re writing a blog post, it’s important to write in a way that people want to read. This means using language that is conversational and not too formal. Also, try to avoid jargon. Instead, focus on explaining concepts in ways that are easy to understand.
39. Don’t neglect your followers
The most important thing you can do to increase engagement is to keep your audience engaged. This means posting regularly, responding to comments, engaging with your community, and keeping people informed about what’s going on.
40. Curate authenticity
Authenticity is one of the most important things to consider when creating content for your audience. If it’s not authentic, then it will fall flat on its face. For example, if you’re posting a picture of yourself at a party, don’t try to pretend like you were having fun. That’s just silly. Instead, show us what you looked like before you got drunk. Or you could take a photo of someone else who looks like they had an exciting time and include that person in the caption.