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Are you looking for social media marketing hacks to help grow your business in 2023? If so, this blog post is for you! We’ll share 40 social media marketing hacks you can use to improve your results next year. Some hacks we’ll share include using social media to create a more personal connection with your customers, using video content to boost your reach, and using influencers to promote your brand. If you’re serious about growing your business next year, implement these social media marketing hacks. They’ll help you reach more people, connect with your customers, and boost your bottom line.


1. Make your Marketing Conversations Conversational

Brands should stop thinking of social networks as just another channel, says the CEO of Conversion social, and start thinking of them as opportunities to engage customers in conversations around topics relevant to their lives.

Social media platforms like Facebook and LinkedIn are starting to change how we communicate, making it harder to control what gets shared and to reach our audience directly. But there’s still plenty of room for marketers to connect with consumers and help them solve problems. “Conversation marketing,” a term coined by Michael Schrage, founder of Conversion social, is all about having an honest conversation with your customers.

In his book, “The End of Business as Usual,” author Seth Godin talks about how companies used to sell things, and now they’re trying to make people feel better. He argues that brands must shift their approach from promoting products or services to helping people solve problems.

When you do that, you’ll find that social media isn’t just another channel anymore — it’s become part of the customer experience. And that’s where brands can differentiate themselves.


2. Use your Social Media Accounts to Sell Products

Social media platforms like Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, YouTube, and others are becoming increasingly popular among brands. They use these platforms to reach consumers and promote their businesses. But what happens when someone wants to make purchases online? Do they go to Amazon, eBay, Etsy, Shopify, or another eCommerce site? Or do they head over to one of those social networks? If people want to shop on social media, why don’t we just let them?

These companies are starting to roll out tools that allow users to buy directly from them. These tools include Instagram, Facebook Marketplace, Twitter, LinkedIn, and Pinterest. Users simply select the item they want to buy, add it to their cart, and complete the transaction. There are no fees involved, and there is no shipping cost either. So why aren’t more brands doing this already?

Brands are missing potential revenue because they haven’t taken advantage of these opportunities. Instead, they’re still sending shoppers to their eCommerce stores. Why? Because most of these platforms require merchants to pay a fee every time someone buys something. And since many shoppers prefer to avoid paying extra fees, they’ll often choose to buy from a different retailer.

But if brands start offering these types of options, they could potentially turn their social platforms into shopping channels. By allowing shoppers to buy directly from them, they can save money while improving customer experience.

  • Start building relationships with influencers. Influencer marketing is a great way to build brand awareness and generate leads. You can find influencers by searching for keywords related to your industry. Once you’ve identified influencers, reach out to them and ask if they’d be willing to review your products or services. Make sure to provide samples and show proof of authenticity.
  • Create a landing page. A landing page is a web page that promotes a specific product or service. When creating a landing page, remember that it needs to match the look and feel of your main site. Also, make sure it clearly states the benefits of buying from you.


3. Don’t Forget your Competitors

Social media is constantly evolving; thus, you should keep an ear out for your competitors’ actions. They might be watching you, too; therefore, it’s important to remember them.

The following nine social media strategies will help you beat your competitors in 2023.

  • Be transparent
  • Create a brand voice
  • Focus on quality over quantity
  • Provide value
  • Engage with influencers
  • Build trust
  • Stay relevant
  • Make sure your audience knows you’re there
  • Don’t forget about your competitors


4. Create More Snackable Content for your Audience

Shortform content is what people like seeing on social media. In fact, according to research done by Brafton, people spend less time reading long-form content than short-form. And brands are starting to share short-form content on social media. So how do you know whether to share snackable content or long-form content? Here are some tips to help you decide.

Long-form content will take longer to create than short-form content. However, producing high-quality content won’t have to worry about having enough space to tell your story.

Also, don’t forget to use images, videos, infographics, and other forms of visual content.


5. Define Your Audience

Before you start brainstorming buyer personas, you must decide whom you’re targeting. You could focus on one type of customer, such as millennials; another might be parents with young children. Or perhaps you’d like to work with small businesses looking to grow. Make sure you’ve got some data to support your decision, whichever group you select. For instance, you could look at your most recent sales pipeline report to see where your leads came from and what stage of the buying cycle they fell into. If you don’t have access to that information, try searching online for reports similar to yours.

Once you’ve identified your audience, you can consider the types of buyers you’d like to include in your personas. Here are some ideas to consider:

• People who fit a particular demographic profile, such as age, gender, income level, location, etc.

• Customers who have previously bought products or services from your organization.

Know your audience.

If you don’t know your audience, you won’t know what type of content works best for them. You’ll end up posting things that aren’t relevant to them. For example, if you’re trying to sell a product, you might post a product review. But if your target audience doesn’t care about products, they probably won’t read it. Instead, ask yourself questions like “What does my ideal customer want?” If you want to educate someone, ask yourself questions like, “Whom am I trying to reach?”

Make sure you’re writing for your audience.

When you write something, make sure it’s written specifically for your audience. If you use generic language, you could lose potential customers. Ask yourself questions such as “How many words are needed to convey this idea?” and “Is there anything else I can add to make this even better?”

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6. Brainstorm Buyer Personas That Represent Your Ideal Clients

There are many ways to define a buyer persona, but we like to think of it as a fictional character based on real people you know. These personas help you understand what your customers want and how best to serve them. They provide a framework for understanding customer behavior and preferences, helping you develop strategies and tactics that target specific audiences.

9In this article, we’ll walk through the process of creating buyer personas, including defining your audience, identifying key traits, and developing questions to guide conversations. We’ll use our fictitious client, “Greta,” as an example.


7. Create Persona-Specific Targeted Ads

The best way to target specific audiences is to use persona-specific ads. This allows you to tailor your ad to fit the needs of each audience member rather than trying to appeal to everyone at once. For example, let’s say you sell real estate. You might advertise on Facebook that you are looking for eight buyers in the $300K-$400K range, but you wouldn’t want to show up in someone else’s feed searching for properties under $200K. Instead, you could create a separate ad for those types of searches.

Eight buyers also use location targeting to increase exposure. For instance, if you live near a college campus, you might post an ad saying you offer free consultations for students. Or you could create a similar ad targeting nearby businesses that provide office space for rent.

Finally, you can use mobile devices targeting to find potential clients who may be interested in purchasing or selling a home. Many people now rely on smartphones for most daily activities, including shopping, banking, and even finding a date. So, make sure your ads are optimized for mobile devices.


8. Don’t Forget About the Younger Generation

According to the National Association of Realtors, millennials represent half of the population today. And while they aren’t ready to purchase a home just yet, they plan to start families and build careers. But because they still live at home, they tend to look for houses near where they grew up.

So, it makes sense that many of them prefer to shop online. In fact, according to Statista, millennials spend more money on digital purchases than any other age group. So, to attract millennial homebuyers, consider creating ads specifically designed for them.


9. Use IFTTT

IFTTT is a free app that lets you connect different apps to automated workflows. For example, you could set it up so that whenever someone mentions your brand name on Twitter, you automatically post something on Facebook. Or you want to send out a tweet whenever you receive an email. If you use Gmail, you can do both of those things already. But what about sending an email when you see a picture of a specific type of dog on Instagram? You can do that, too, with IFTTT.

The best part is that you don’t even need to know how to code. All you need to do is set up the “If This, Then That” rules. These straightforward statements tell IFTTT precisely what to do when certain conditions occur. So let’s say you want to email you see a photo of her favorite dog on Instagram. To do this, you’d simply write the following rule: “if this, then that.”In this case, the “this” would be seeing a picture of a dog on Instagram, and the “that” would be sending a message to your boss. Once you’ve written that down, you’re ready to go. Now, anytime you take a picture of a dog, you’ll also get an automatic email sent to your boss.

There are thousands of recipes to choose from, and each one connects to dozens of other apps.

 Here are some examples:

  • Send a text message to your mom whenever you see a sunset.
  • Automatically add a comment to your friend’s Instagram photos.
  • Post a recipe to Pinterest when you find a fabulous restaurant.
  • Add a reminder to your calendar when you forget to buy milk.


10. Use a Period when you Are Tweeting

Susan says putting a period after @ makes sure everyone sees your tweet. But Twitter doesn’t allow mentions without periods or space. According to Twitter rules, a period is considered punctuation and must be included in every tweet. If you use an exclamation point (!), it’s best to put it at the end of the sentence and don’t place it at the beginning. This is because people tend to read tweets from top-to-bottom. If you do this, they will see the exclamation point first. Then when they get to the end of the line, they’ll see that there are no more words. So if you want to use an exclamation mark, include one at the end of your tweet.

The “at” sign (@) can only appear once per tweet. You need to replace all instances of “@” with “at.” You should always have at least two spaces between sentences. The reason is that people tend to break their reading flow by not having enough white space between the lines. It’s okay to put multiple hashtags (#) in your tweet as long as they follow this format: #tag1 #tag2 #tag3 but never just one hashtag. When tweeting links, you need to use the URL shortener service Bitly instead of directly linking to the website, making your link look much better.

If you use the word “like,” you must put a comma after it, and people won’t understand what you mean unless you separate it with commas. An excellent way to start your tweet is by writing “RT” for retweets. But don’t ever use RT twice in a row. Your followers won’t like you. Don’t use emojis in your tweets; they come across as childish and unprofessional. Never use the number sign (#). When you type in numbers, it looks like letters, which means your tweet will be removed. Also, typing numbers takes longer than typing letters, so you might miss out on getting replies.



11. Join Social Media Communities

If you want to reach your audience, you must join different communities. Many people think it’s enough to just post something on Facebook or Twitter. But those platforms are too crowded to really connect with your customers. You need to participate in communities where your target market hangs out.

The best way to find these communities is to search for keywords related to your industry. For example, you might look into forums like Reddit or Quora if you sell health products. Or, if you sell fashion accessories, you could check out Instagram groups. Once you find the communities, you need to make sure that you understand how each one works. If you don’t know what makes a good comment, ask around. And if you do decide to join a group, remember that you don’t need to talk down to your audience. Be friendly, helpful, and respectful.

You can use tools like Hootsuite and Buffer to schedule posts across multiple networks. Then you can monitor the conversations happening within communities. This helps you see what topics are trending and what types of questions your audience is asking. This information is invaluable because it gives insight into your customer’s wants. So, once you figure out which communities to join, you need to offer tips, advice, and support without expecting anything back.

For example, if someone asks a question about a product, you could answer it directly. However, if someone asks you for help troubleshooting a problem, you could refer them to another forum. Either way, you’re providing value to your audience while building trust.

Finally, you can create your own social media communities. These are great places to share exclusive content. They give you control over the conversation, which allows you to keep up with trends and respond quickly to comments.

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12. Get Followers Off Social Media

Your website is where people go when they want to learn about you or see what you are up to. If you don’t use it correctly, you could lose potential customers and even the current ones. But there is another way. There are many ways to get more followers off social media without spending money, and here are some ideas to consider.

1. Create a Facebook Page

2. Post Content Regularly

3. Share Other People’s Posts

4. Join Groups

5. Start Conversations

6. Be Active on Twitter and LinkedIn


13. Instagram Gallery Feeds

A gallery feed allows you to show all images from multiple accounts simultaneously. It’s excellent for highlighting various photographers’ work or showing off the latest art from a single artist. Instagram recently rolled out a “Gallery” feature, which lets you do just that. Here are some things to know about how to use it.

How to Create a Gallery Feed

To add a gallery feed, go into your profile settings and select “Photos.” From there, scroll down and tap on “Add a Gallery Feed.” Then choose whether you want to include photos from multiple or just from one source. Once you’ve selected what you’d like, tap “Done.” Now you’ll see your gallery feed whenever someone visits your profile.

How to Sort Your Images

You can now sort your images by most recent uploads, best rated, most liked, etc. To do so, open the photo viewer and swipe left or right to change the sorting method. Tap on the arrow icon next to each option to switch between options.

How to Add Photos from Multiple Sources

You can add multiple sources to your gallery feed if you’re looking to highlight different photographers’ work. Simply tap the “+” button under the “Sources” section. Choose the account you want to pull images from and tap “OK.” If you don’t want to add a specific photographer, you can tap “Select All” and then choose another account.



14. Hashtag Feeds

A hashtag feed allows you to display your latest product announcements, events, and blog posts on multiple social networks. A hashtag feed is ideal for brands looking to build awareness around a specific topic or event. This feed lets customers see what you’re up to without having to follow you on every network individually. And because it’s built into your existing Facebook Page, you don’t even need to set one up.

You can create a hashtag feed by adding hashtags to your Facebook Page’s cover photo. Then, posting something related to those tags will automatically show up on your page’s newsfeed. Your followers can click on the tag to view your post. If they like what they see, they can comment on it, like it, or share it with others.

Visual moderation tools make it easy to delete spammy posts from your feeds. Simply select the ones you want to keep and click “Remove.” Visible moderation tools are available for Instagram, Twitter, Pinterest, Tumblr, Vine, LinkedIn, Flickr, Foursquare, and Google+. They work best if you use them alongside human moderators.


15. Share Links to your Profiles In Guest Posts

Link to your profiles in guest posts. This works best when you’re writing about topics related to your niche. If you’re posting about how to start blogging, it doesn’t matter what your profile says because people are likely looking for information on how to do that. But if you’re writing about how to use social media, make sure to link to your Twitter account. People are much less likely to follow someone who isn’t active on social media.


16. Talk About Social Media Conversations on your Blog

Social media conversations are becoming increasingly important to bloggers, and they provide exciting topics and ideas for blog posts and help build relationships with other bloggers. You can also use social media conversations to promote your blog, and including them in your posts makes it easy for others to find and join the conversation.

You don’t necessarily want to start every post with a discussion thread, though. Include it in your post if something interesting happens on Twitter, Facebook, Instagram, etc. Let everyone else know what’s happening, and ask them to comment or like your post. Then, take note of the discussions that occur around your topic. When you write future posts, you’ll already have some great ideas.


17. Use Instagram Stories to Create Engaging Content for your Brand

Instagram Stories are a fantastic way to tell your story and connect with followers. But, there are some things you need to know before jumping into the world of Stories. Here are seven tips to help you make the most out of your Stories.

Make sure your profile picture is up to date.

Your profile picture is one of the first things people see when they open your account. If it doesn’t represent what you want to say, your brand, or your business, then it won’t work. Your profile picture must be clear, professional, and consistent across your social media accounts.

Choose a good caption.

When posting a Story, use a short caption to describe what’s happening in the photo. This helps keep your story concise and adds context to the image. Don’t forget to include hashtags relevant to your topic. Hashtags allow people to find similar photos and videos on Instagram. You can add multiple tags using commas. For example, #instagood, #foodporn, and #travelphotography.

Tag your friends

When sharing a Story, tag your friends in the comments section. This allows others to comment and interact with the story. When someone likes your account, they’ll receive a notification letting them know.


18. Don’t Focus too Much on “vanities” metrics; pay attention to engagement.

Vanity metrics aren’t always accurate indicators of success. They measure things like views, shares, likes, comments, etc., but they don’t necessarily reflect whether they are reaching your target audience. In fact, some vanity metrics can hurt your brand. For example, while it might seem like Facebook likes are a good indicator of popularity, they don’t mean anything. If someone doesn’t want to engage with your posts, they won’t like them. And if they do like them, it could just mean they’re bored.

Engagement metrics, however, are much better indicators of success because they show whether you are interacting with your content. You can see exactly what type of interaction is happening, such as likes, comments, shares, etc. This data helps you understand why people interact with your content and gives you insight into what types of content resonate best with your audience.


19. Being Smart with SEO

The term “search engine optimization” (SEO) gets thrown around a lot, but what does it mean? Is there anything wrong with keyword stuffing? How do I know if my site is optimized for mobile? What about social media? Let’s look at some common misconceptions surrounding SEO and how to avoid them.

  1. Keyword Stuffing

Keyword stuffing is a practice where websites try to stuff keywords in their text so that search engines will rank higher for those terms. This is generally considered bad form because it tricks Google into thinking the website has more authority than it does, and it also makes it harder for humans to read the text.

Mobile Optimization

There are two types of sites explicitly designed for desktop computers and those intended for tablets and smartphones. While both have different design considerations, there are many similarities. The most significant difference is screen size. Desktop sites typically have larger screens, offering more space for graphics and other visual elements. These differences translate into unique challenges when optimizing a website.

Social Media Optimization

Social media optimization refers to getting your content seen by the right audiences on the right platforms. As we all know, not every platform works the same way, so choosing the one(s) that works best for your business is essential. At its basic level, SMO involves selecting the proper channels, creating engaging content, and promoting it well.

Be Consistent with Your Brand Voice

It may sound obvious, but consistency is vital. If you post once a month or twice a year, followers will start to lose interest, and if you’re only posting once a week, you will be forgotten quickly. Make sure your brand voice is consistent across all forms of digital communication.

Use Content That Matters

People care less about your company and more about themselves. So, you should ask yourself, “What am I sharing?” Because if you’re sharing something irrelevant, you’re doing your customers no favors.


20. Using Local Services Ads (LSA) Effectively

Local Search Advertising (LSA) campaigns allow small businesses to reach local customers directly. This form of marketing benefits startups and small businesses by enabling them to build brand awareness without spending much money. However, it takes some forethought and planning to ensure you get the most bang for your buck. This article will discuss how to use LSAs effectively and what to consider when setting up your campaign.

What Is an LSA?

An LSA is a paid advertisement that appears within local search results. Typically, these ads appear when someone searches for something specific, like a restaurant, doctor, or hotel. These advertisements are usually displayed above the organic listings and sponsored links below. Unlike traditional display advertising, LSA ads do not appear on every site page; instead, they appear based on the keywords used in the ad text.

Why Should You Use LSAs?

There are several reasons why you might want to use LSAs. First, they provide a fantastic opportunity to target potential customers. By targeting people searching for specific products or services, you can ensure that your ads are seen by those interested in your offer. Second, LSAs are highly targeted, and if you know exactly what types of businesses are located near you, you can tailor your ads to appeal to those companies. Finally, LSAs are inexpensive compared to other forms of online advertising. For example, you can buy a single LSA for $50-$100 per month.

How Do I Choose My Target Market?

The first step toward creating a successful LSA campaign is choosing the right market. Before launching your campaign, you must decide whether you want to advertise to consumers or businesses. Consumers tend to be less picky about where they go for information, while companies often prefer to work with advertisers who understand their industry.


21. Learning The Difference Between Marketing vs. Branding

Branding is the impression you make on customers, and you want to give them something that makes them feel good about doing business with you. Marketing is how you communicate with those same customers over time. Both are important, but branding is more long-term, while marketing is shorter. If you’re thinking, “I’m just a small business owner,” you might be surprised to learn that most large businesses spend 80% of their budget on marketing and 20% on branding.

The biggest mistake many new entrepreneurs make is not understanding these two terms’ differences. They think they need both, but in reality, one or the other will do for them.

If you’re a brand-conscious marketer who wants your company to stand out from the crowd, then you should focus on branding. It’s also where you can have the most impact on increasing sales.

However, if you’re already running an effective marketing campaign, branding may help you improve it even further. For example, if you’ve been using Facebook ads to promote your products, you could try adding some images to your posts showing your product. This is called product photography’ and helps create a visual connection with your audience.


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22. Creating Novel Content

Creating novel content is an effective strategy for engaging audiences. A poll, quiz, or survey can provide insight into what people want to know about you or your brand. An expiration date can help give your audience a feeling of urgency — especially if it’s near the end of the month.

An excellent example of this would be a contest where participants only have a short time to enter their answers to win prizes. This could include any game (like a trivia question) and anything that requires user input. The key here is making sure the reward is something they want and won’t get quickly by other means. If the award is something like free shipping on an item, ensure it will lead to more sales. It’s important to note that “prizes” aren’t limited to monetary rewards; they can also be non-monetary, such as exposure through social media channels, press coverage, etc.

Another great way to increase engagement with your audience is to create content allowing users to share their experiences. For example, if you’re selling kitchen appliances, you may want to create a video series showcasing some amazing things people do with their kitchen appliances. People love to share stories about themselves, so let them!

In addition, you should try to incorporate videos into your LSA campaigns. Videos are one of the top three ways to engage audiences online today. More than half of all internet traffic comes from mobile devices, and these users are much more likely to view videos than reading text. So don’t miss out on this lucrative form of digital marketing.


23. Embracing Video Marketing

Video marketing is becoming increasingly popular among businesses. In fact, according to eMarketer, live-streaming will grow to $4 billion in revenue by 2020. This growth is because people love watching videos online. According to Nielsen data, people spend more time on digital media than reading text. And while there are many ways to use video in marketing, live streaming is one of the most effective.

Live streaming allows you to connect directly with your audience and provide value without waiting for them to come to you. You can talk now to your customers about products and services, answer questions, give tips and tricks, and entertain them. If done well, you can build trust and loyalty with your audience.

How-to videos are another great tool for driving traffic to your site. They help teach consumers how to do something, whether cooking, fixing a car, or making money online. These videos tend to perform better than product reviews because they’re easier to understand, and they’re usually shorter than longer videos. Optimize your video titles to catch the viewer’s eye. When someone watches a video, they want to know what’s happening in the clip. So make sure your title includes keywords related to the topic of your video. Also, consider adding subtitles to your videos. Subtitles allow people who don’t speak English to enjoy your video still.


24. Optimize Relevant Tags

Tags are one of the most important parts of social media marketing, and they allow you to communicate with your audience about your brand, products, and services. When it comes to optimizing tags, there are three things you should consider: relevance, frequency, and length.

  • Relevance: This refers to how well your tag matches the type of content being shared. For example, if you sell shoes, don’t use “shoes.” If you’re selling dog food, don’t use “dog” because no one wants to read about dogs.
  • Frequency: How often do you want your posts to show up under certain tags? You might want to optimize tags that are used frequently, such as “Facebook Marketing,” “Social Media Marketing,” and “Social Media Strategy.”
  • Length: What does each tag represent? Does it tell a story? Is it short enough to fit into a status update? Make sure you choose titles that are long enough to convey your message and concise sufficient to fit within 140 characters.

25. Tools, Tools, and more Tools

Social media marketing is essential for any business that wants to succeed. However, it can be challenging to stand out from the crowd. Luckily, a few social media marketing hacks can help you get ahead. One hack is to use tools to help you with your social media marketing. There are a lot of great tools out there that can help you save time and effort. For example, Hootsuite is a great tool that lets you manage all your social media accounts in one place. Another hack is to focus on creating quality content. This is what will ultimately help you attract more followers and customers.

 Make sure to post regularly and create great content. You should also respond to comments and questions as quickly as possible. This will keep people interested in following you.


26. A/B Test your Social Posts

Split testing can help you determine what image works best, whether certain words make people laugh, and which hashtags perform better. But there are many ways to do split testing, and sometimes it makes sense to try something completely different. Here are some tips for making sure you’re getting the most bang for your buck:

1. Don’t just copy and paste. To know what changes work best, you’ll have to experiment. This means taking out one element of your post and seeing what happens. For example, you could take out the call-to-action button and see if that increases conversions. Or you might find that adding a few more images helps improve views.

2. Test multiple variations. When you add a new feature to your site, you usually start with a small set of options. Once you’ve tested those, you add another option and repeat the process until you’ve exhausted every combination. Then you go back and refine each variation. With split testing, you can use the same method, but instead of starting with a limited number of options, you can begin with hundreds.

3. Use tools like optimized. These programs allow you to run experiments quickly without coding anything yourself. They give you access to thousands of combinations, meaning you won’t have to spend hours trying to produce ideas manually.

4. Create custom audiences. Custom audiences let you target specific groups of people based on criteria such as location, gender, age, interests, etc. This enables you to focus your efforts on the people that matter most.

5. Experiment with timing. Some tests require you to wait several days to see if your changes affect performance, and others can be done immediately. In either case, keep track of how long it takes to generate leads, sales, or whatever metric you’re looking at. Adjust accordingly.

6. Keep track of data. When running an experiment, you need to know how well it works. To do this, track conversion rates, bounce rates, and average times spent reading articles.


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27. Speed up your social media following with S4S

If you’re looking to speed up the process of growing your social media following, then you should definitely consider using the technique known as S4S, or Shoutout for Shoutout. This involves finding another account in a similar niche to yours and agreeing to post a shoutout for each other on a regular basis. Not only will this help to expose your account to a new audience, but it can also lead to developing a strong partnership with another account holder.

This is an awesome way to get more exposure than you would from any other kind of marketing campaign. If you want to find someone who shares your passion and has similar content, then all that you have to do is head over to Twitter, search for them, follow them back and start posting shoutouts! It’s really simple and it works like magic.


28. Get yourself a Social Media Chatbot

The best part about chatbots is that you don’t need to hire additional employees to answer incoming messages. You’ll still be able to focus on building relationships with existing customers while letting your bots do the work.

What’s more, if you’re selling products or services online, it makes sense that you’d want to integrate chatbots into your marketing mix. They can provide immediate customer service and help you improve the overall user experience of your site. Plus, they come in handy when you have visitors who speak multiple languages.

Using chatbots to interact with your website visitors gives them a friendly face with whom they can engage. It also gives them another way to get information from you, which helps build trust.

Chatbots for Customer Service

Many companies are already doing just that if you’re looking for ways to automate customer service processes.

However, what if you could use social media platforms to make those interactions more personal? That’s where social media chatbots come in.

You can create a bot that interacts with users across all kinds of channels, including:

• Facebook Messenger

• Twitter DM

• Google Assistant

• Amazon Alexa

• Slack

• Kik

• Line

• Wechat

• Viber

• Skype

There are many different ways to implement a chatbot. For example, you may choose to develop your solution by coding it directly into your web application. Or, you might prefer to use a third-party tool like Zapier.


29. Use Current Event to Spark Timely Engagement

Social Media Today reported that over 4 billion people are online, and nearly half of those individuals use Facebook daily. This makes it one of the most important platforms to engage with customers. With the ability to post updates, photos, videos, and even live streams, businesses can take advantage of this opportunity to keep up with their audience.

In addition to posting regularly, it’s essential to know how to leverage current events to spark timely engagements. By doing so, you can gain brand awareness and interest while increasing site traffic. Here are some ways to do just that:
Post about current events

If you want to ensure your audience knows about something specific, like a protest or a sports game, you can use social media to spread the word. For example, you could post about the recent protests against police brutality in Baltimore or the upcoming Super Bowl matchup between the New England Patriots and Philadelphia Eagles. You can also find relevant hashtags and keywords related to the event and post about them. If you notice that your competitors are already talking about it, you can jump into the conversation and add value to the discussion.

Make a video

There’s no better way to capture attention than with a short video. Whether you’re sharing a funny meme or showing off a product, you can quickly grab attention with a quick clip. A great example is the viral video of a man dancing on his couch. While he doesn’t mention anything specifically, he does show off his products and gets people talking about the latest trends in home decor.

Write a blog post

Whether you’re writing about an industry-related topic or simply sharing what you’re having for lunch, a blog post can help get more engagement from your followers. Blog posts differ from regular status updates because they have a clear purpose: to educate, entertain, or inform. They can be written as long or as short as you desire, but try not to go too long, or you might lose readers with all the information overload.


30. Launch a Cool Contest

Social media contests are a great tool to increase brand awareness and build customer loyalty. They can help you reach customers where they spend most of their time online, such as on social media platforms like Facebook, Twitter, Instagram, etc. The key to running a successful contest is to make it easy for people to participate and offer something interesting. You want to give them a reason to enter and keep them engaged throughout the process.

Here are seven tips to consider when launching a contest.

Know Your Audience

Before getting into the nitty-gritty of how to run a social media contest, know what type of audience you are targeting. Do you want to target consumers, businesses, influencers, or all three? If you don’t know exactly who you are trying to reach, it might be challenging to design a campaign that appeals to everyone.

Build trust

People trust brands that they already know and use regularly. This is why it is crucial to establish yourself as a trusted source of information and advice. People love to support companies that they believe in and care about. Focus on the Data The web is full of articles about how to make money online. But what do you need to know to start making money today? In this article, we’ll look at six things you must focus on if you want to make money online.

Start With A Plan

Before spending money on advertising or marketing, you need to plan precisely what you will do. If you don’t have a clear idea of what you’re trying to achieve, you won’t be able to measure whether you’ve succeeded. You could spend hours researching different ways to make money online, but if you don’t have a specific goal in mind, you’ll never reach it.

Measure Your Results

Once you’ve got a plan, the next step is to figure out how you’re going to track your progress. There are many tools out there that allow you to monitor your traffic, sales, leads, and much more. These tools help you see what works and what doesn’t and give you a detailed analysis of everything on your website. This way, you can quickly identify areas where you need to change something.

Create content

If you want to make money, you need to produce quality content. People aren’t going to pay good money for poor content. So, it would help if you found a balance between creating enough content to keep people interested and keeping it interesting. Implement Facebook Open Graph Tags

Facebook uses Open Graph tags to allow people to interact with your posts across different platforms easily. These tags include location, events, businesses, products, and more. This enables Facebook to display relevant information about your post on the side of your profile. You can even use Open Graph tags to make it easier for people to find your page. There are two ways to add Facebook Open Graph tags to your post: Macro level or Post By Post. I’ll walk you through both methods.

Macro Level

With macro-level tagging, you simply choose the type of tag you want to add and select where you want it displayed. For example, if you wanted to show the name of a restaurant, you could just add the following code to your post:

Post By Post

If you don’t want to use macros, you can still use Open Graph tags by adding them directly to your post. To do this:

  1. Open up the editor and scroll down to the bottom of the post.
  2. Click on “Add Media.” You’ll see three options from there: Photo, Video, and Link.
  3. Select the one you want and copy the URL.
  4. Paste it into the box above the media section.

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31. Use Trending Topics to Increase Brand Visibility

Social Media Marketing expert Tim Schmidt says that you should use a tool like Social Mention to find popular keywords that are being discussed online. You could then publish posts that contain those terms to help build awareness around what you sell. This tool lets you see what people are talking about in real-time. You don’t have to sign up to access it; just enter a topic and press Enter. Then, you can select how many days you want to look back. You can choose from one day, seven days, 30 days, 90 days, or 365 days.

Once you’ve selected the date range, you can start typing a keyword into the search box. Once you do that, you’ll see a list of relevant articles published over the last few days. Clicking on each article takes you directly to Twitter, where you can read the full text. You can expand the results to show related words if no tweets contain your keyword. You can click on the hashtag and see the number of mentions per hour. In addition, you can click on the number of mentions to view the most recent tweet.


32. Focus on the Data

If you’re like most marketers, you probably spend way too much time looking at the wrong things. You might be spending hours analyzing your social media metrics without realizing that your site isn’t converting visitors into leads. Or maybe you’ve been trying to figure out how many people click on your ads without considering whether those clicks bring in sales.

You don’t need to become a statistician to do this — pick three or four different types of analytics programs and try them out. Some offer free trials; others charge $50-$100 per month. But whatever tool you choose, just keep testing. Eventually, you’ll find the perfect fit for your needs.

Here are six key questions to ask yourself when choosing a tool:


What type of data am I collecting?

There’s much information floating around today, and it’s easy to collect tons of it. But you won’t get anywhere if you’re chasing numbers that aren’t relevant to your goals. So think about what data you need to track. Do you need to monitor conversions? How about customer satisfaction? Are you interested in measuring brand awareness? Once you know what data you need to measure, you can narrow down your choices.

How will my data help me make better decisions?

Once you know what kind of data you want to collect, you need to consider how it will help you make better business decisions. For example, if you’re tracking click-through rates, you may decide to focus more heavily on landing pages with higher conversion rates. If you’re monitoring user behavior, you may choose to prioritize products or services that customers are frequently using. Whatever your objective is, you should always keep one thing in mind: The goal is to make better marketing decisions based on accurate data.

How often will I use this data?

The frequency you check your data depends mainly on its importance to you. You should check your stats daily or weekly if you’re constantly evaluating new campaigns but only occasionally reviewing old ones. On the other hand, if you’re conducting ongoing research to determine where your money is going, you’ll want to check your results monthly or quarterly.

How accurate are these tools?

This is a biggie. Just because a company claims to be able to analyze all kinds of data doesn’t mean they do so effectively. Companies like Google Analytics claim to offer “real-time” analysis, but their methods for doing so are questionable at best. In addition to being inaccurate, some companies misrepresent their capabilities by claiming to provide data they don’t possess. Before you sign up for any service, contact the vendor directly to find out exactly what you’ll be getting and how much it costs.

Do I have enough time to evaluate my results?

If you’re looking for ways to increase sales, you must take the time to follow through on your insights. You must spend enough time examining your data to come up with solid conclusions. Otherwise, you risk wasting valuable resources while your competitors are still figuring things out. Don’t fall into this trap!

Can I afford this?

If you’re looking for cost-effective solutions, you may not realize that many of the most popular analytics platforms aren’t cheap. They range from $500 to as high as $10,000. There are also plenty of free options, but they usually require you to jump through many hoops. For example, some sites limit you to five simultaneous visits, while others force you to upload your data manually. That means you might not be able to access your data unless you put much work into it. And if you’re looking for something simple, there are cheaper alternatives.

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33. Implement Facebook Open Graph Tags

Open Graph tags are one of the essential aspects of optimizing your social media presence. They help Facebook understand what your post is about, allowing it to display relevant images, videos, and links within the newsfeed. You don’t want to miss out on the opportunity to reach your audience because you didn’t know how to use them.

The good thing is that there’s no coding involved; just add the appropriate tag to your post, and you’re done. But if you’ve been putting off implementing them, now might be a perfect time. Here’s how to do it.

1. Log into your account

2. Click “Posts” in the left navigation bar

3. Select “Edit Post.”

4. Scroll down to the bottom of the screen and select the three dots next to “More.”

5. Choose “Add Open Graph Tag” from the drop-down menu

Enter your desired information for each tag

Once finished, click “Save Changes” in the top right corner

Facebook will then automatically generate the code and show it underneath your post. Once you see it, copy and paste the code into your website or blog.


34. Invest In Keywords

Keywords are essential for many reasons. They are used to find products, services, and information online. Regarding digital marketing, there are some general rules about how much effort you should put into each. You want to ensure you spend the most time on those words that bring you the most traffic. The reason for this is simple. More visitors mean more sales. This is especially true for businesses that sell physical goods. For instance, let’s say you run a clothing store. Your goal is to ensure that when people type “clothing stores near me,” you appear in the search results.

So how do you know what keywords work best? There are several different ways. One way is to use a tool called Screaming Frog. This program crawls your site looking for every single URL. Once it finds them, it looks at the text associated with each link and analyzes the data. Using this method, you’ll see where you stand in your competition. Another great tool to use is Moz Pro. This tool lets you download a list of keywords that you think might bring you traffic. Then, you can go ahead and test them against your competitors. Which ones bring you the highest volume of visits?

Once you’ve found the keywords that bring you the most visitors, you can start building your campaigns around them. To begin, you’ll want to write unique blog posts and articles based on your chosen keywords. Make sure to include the keywords in the headline and throughout the post. You don’t want to overdo it, though. Don’t stuff too much information into your articles. Keep things short and sweet. People will skim-read your article if it’s too long. Also, make sure to keep your writing style conversational. Use phrases like “you could…” rather than “you must.” These small changes can make a difference.

Another thing you’ll want to consider is whether or not you’re linking to the keywords you’ve chosen. Relating to keywords is another way to increase your rankings. So, if you come across a competitor who uses the same keywords you did, you’ll want to link to theirs. This will give you credibility and boost your rankings further. Tip specific keywords. It is best to use those exact words in your copy. However, there are some exceptions. If you sell shoes, for example, people searching for “shoes” won’t necessarily buy from you. Instead, they’ll likely look for something like “men’s dress shoes.” In this case, you’d want to include that phrase in your description.

Using keyword research tools will help identify the best keywords for your product. These tools allow you to see how many times specific keywords are searched for and the competition for each. You can even enter multiple keywords and compare the results. This way, you can figure out which ones are worth pursuing and which aren’t. When thinking about keywords, consider your target audience and where they might be searching online. For example, if you sell men’s dress shoes, you’re probably targeting male customers. People searching for “men’s dress shoes” are likely interested in buying such items. As such, you could add that phrase to your description.


35. Share Geotagged Content

Facebook recently added a new feature called “Geo Tagging.” This feature allows you to add location information to photos and videos uploaded to Facebook. You can choose to share your location with friends and followers, letting them know where you are and what you’re doing. You can use this feature to help you connect with people near you. For example, if you’re attending a concert, you could tag yourself in the photo and let your friends know where you are. Or, if you’re planning a vacation, you can tell your followers where you’ll be staying.

This feature works best if you’ve already uploaded some photos and videos to Facebook. If you haven’t shared anything, there’s no way to start tagging your posts. However, you can still do it manually. Go into the post and look for the little blue dot next to the location field. Click on that, and you’ll see a list of options. From here, you can select whether you want to share your location with everyone, just your friends or just your followers.


36. Partner With Micro-influencers

Influencer marketing is a great strategy to promote your brand without spending big bucks on celebrity endorsements. Micro-influencers are people like you and me who follow brands online and share those experiences with others. This type of influencer does not necessarily have millions of followers; however, they have a large following among their friends and family. These influencers are often highly active on social media platforms such as Instagram and Facebook. They are usually passionate about their work and love sharing it with others.

You can partner with anyone who follows your passion and interests. For example, if you sell shoes, you could partner with someone who loves running, and if you sell coffee, you could partner with someone who likes drinking coffee. There are many possibilities here. Be creative and think creatively.


37. Creative with Your CTAs

Facebook has been cracking down on businesses that use standard call-to-action buttons like “Shop Now,” “Buy Now,” and “Download Now.” It recently announced that it would tag those calls-to-actions as “spam” and prevent advertisers from reaching people via these ads. This move is part of Facebook’s efforts to make sure you see relevant posts and ads on the social media site.

In addition, Facebook says it wants to help brands build stronger relationships with customers by encouraging them to engage with each other. To do that, Facebook is introducing a new type of ad called a “customer conversation ad.” These ads are designed to prompt conversations among friends about products and brands. For instance, one could ask, “What did you think of the latest iPhone?” or “Which brand of shoes does your friend wear?”

To encourage more engagement, Facebook is also rolling out a feature called “tagging.” You’ll see a blue box next to specific posts that let you add a hashtag or keyword related to the post. Then, anyone viewing the post will receive notifications whenever someone else tags them in the same post.

Finally, Facebook is trying to improve the overall quality of its news feed. As part of that effort, it has introduced a tool that helps publishers identify what stories are most likely to go viral. Publishers can use this tool to find out how many shares, comments, likes, and views a particular story gets, and they can even compare different story versions to determine which version performs best.

Facebook’s efforts come as the company faces increased scrutiny over its role in spreading fake news on its platform. Last month, for example, Facebook announced that it would ban pages that spread misinformation about elections. The social network said it was acting against these pages because it violated its policies around spam and coordinated inauthentic behavior.


38. AIDA article Formula

AIDA stands for Attention, Interest, Desire, and Action. This formula is one of the most effective ways to market products and services online. It’s been around since the early days of advertising. But what does it mean today?

Attention: The first step in any marketing campaign is getting your audience’s attention. It’s not enough to simply post a link on Facebook or Twitter; you must ensure that people look at your page. That means making sure that you have an attractive website with content that will draw them in. If they can’t find what they want immediately, they may leave your site before reading your message.

Interest: Once you get their attention, you must then keep them interested. Make sure they know who you are, what you do, why they should care about you, and how you can help them. As long as you do this well, you won’t have many problems creating a successful campaign.

Desire: Now comes the hard part. You need to show them a real benefit to doing business with you. Show them what they stand to gain by working with you. Don’t just tell them they’ll save money — let them see it. And don’t forget to ask if they want to work with you. Otherwise, no sale!

Action: Finally, once you’ve got them interested, you need to get them to take action. If you build up enough trust with your prospective clients, you might be able to get them to sign up without having to sell anything. However, if you still need to convince them, here are a few tips on closing sales.


39. Incorporating UGC Into Your Content Strategy

User-generated content (UGC) has been around since the beginning of the internet. Some say it began with Usenet groups. But what exactly does UGC mean? And why do marketers use it? Well, let’s start with what it isn’t. It’s not paid to advertise, it’s certainly not spam, and it’s not PR. So what is it?

According to Wikipedia, user-generated content is anything people generate that is posted online. This includes blogs, videos, images, podcasts, memes, etc. Think of it like this: If you are reading this article, chances are you are already generating content. You might even call yourself a writer. However, there is a difference between writing something for someone else and writing for yourself. Writing for others requires a different skill set. For example, you wouldn’t write a blog post about a product unless you had used it. Likewise, you wouldn’t write a book review unless you read the book.

So, where does this fit into a marketer’s content strategy? Well, think of UGC as a way to add depth to your content. By adding UGC, you are giving readers another reason to keep coming back to your site. They want to know what you have to offer, and they want to see what you are doing and understand why you are doing it. As a marketer, you don’t always have to write everything. Sometimes, you can simply curate content. This could include creating a roundup of articles, sharing a video, or posting a podcast episode.

If you are looking to incorporate UGC into your content plan, here are five ways to make sure you are getting the most out of it:

Understand What People Want

Before you start throwing UGC into your content mix, take some time to understand what people want. Do they want information? Or do they enjoy entertainment? Do they want to learn about technology? Or do they want to laugh? Once you know what people want, you can begin to create content that matches those needs.

Create a Plan

Tip 1: Use Cohley

Conley is a powerful tool for marketers looking to use social media data to understand what people are saying about their brand.

There are three main ways you can use Cohley:

1. Create and manage custom audiences based on specific criteria. You can target people who like your Facebook Page, follow you on Twitter, or even live within a particular ZIP code.

2. Run paid advertising campaigns against your audience. You can choose to pay per impression or spend money on targeted ads.

3. Analyze the performance of your existing ad accounts. With Conley, you can see exactly where your ads perform best and make changes to optimize your campaign.

Leverage Reviews

Product reviews are one of the most powerful tools in your arsenal. They allow you to demonstrate how great your brand is and why people should choose it over others. Reviews are a fantastic way to generate leads and sales when done correctly. There are several ways you can use reviews to grow your business, and here are some tips to make sure you leverage reviews effectively.

1. Encourage Customers To Leave Reviews About Your Business

Reviews are a great way to show potential buyers what others think about your business. If someone leaves a positive review, you know they liked something about your business. This gives you a good idea of whether or not you should continue doing business with that person.

2. Use Customer Reviews As A Marketing Tool

If a customer writes a negative review, you now have a chance to respond. Responding to a negative review is a great way to turn around a poor experience. You can explain to the customer what happened and why you did what you did, which helps you maintain trust and credibility.

3. Ask For Positive Feedback From Customers

You can ask customers to write a short review once they complete a transaction, making it easy for them to do. You can even offer incentives like discounts or coupons to those who provide feedback.

4. Identify Your Most Active Reviewers

Once you find out your top reviewers, you can send them messages asking if they would mind writing a testimonial. These posts can help build relationships between your company and other businesses.

5. Make It Easy To Write Reviews

Many companies don’t realize that writing a review takes only a few minutes. However, this doesn’t mean you shouldn’t encourage your customers to write them. Some simple steps include:

• Give Reviewers An Opinions Section

• Include Other Related Products/Services

• Provide Clear Instructions On How To Write A Good Review

6. Keep Track Of All Customer Reviews

You need to track every review to know what works and what doesn’t. You also want to identify trends to improve your marketing strategy.

7. Create Unique Links

When leaving a review, ensure it includes a link to your website. Doing this is a great way to increase SEO rankings.

8. Get Help From Others Who Have Left Reviews

Researching different websites can help you figure out how to best approach your reviews. There are tons of resources online that you can follow to learn from.

9. Add Verified Reviews That Can Be Trusted

This is another way to boost your SEO ranking. Google has recently started identifying verified accounts as trusted sources, which means you can add them to your site while increasing your credibility.

10. Send Thank-you Messages

After a customer leaves a review, you should thank them for their time, showing that you value their opinion.



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40. Polling

Polling is one of the easiest ways to generate social media buzz around your brand. You can use it to find out what people are thinking, what they want, and how you can serve them better. Here are some tips for conducting successful polls:

1. Be clear about the question, and ask something specific and measurable. If you make up questions, you won’t get good data.

2. Ask open-ended questions. People like to answer questions that encourage them to talk about themselves.

3. Use polling tools. There are tons of free web-based tools that allow you to conduct polls efficiently. These include SurveyMonkey, Typeform, and Qualtrics.

4. Share the results. Sharing the results of your polls helps increase participation.

5. Don’t overdo it. A few times per week is enough. Too much polling will annoy your audience.

6. Keep it short. Longer polls tend to get ignored.

7. Follow up. After you’ve asked a poll question, follow up with another one, and this allows you to see if the responses change.

8. Respond quickly. Give people plenty of time to respond to your poll. And don’t forget to thank those who participated.

9. Reward participants. Thank people who participated in your polls by giving them special offers or discounts, which encourages future participation and builds trust.

10. Update regularly. As you learn more about what works and doesn’t on social media, update your posts accordingly.



There’s no doubt that social media marketing is constantly evolving. As we move into 2023, it’s important to stay ahead of the curve and try out new hacks and strategies to keep your brand relevant and engaging. The best way to do this is to learn from others and conduct your own research. Use the tips above to create more meaningful interactions on all of your different platforms.

If there’s anything else you think should be added to this list, let us know!

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