by Jim Yu , December 15, 2020 Research suggests that companies that make their decisions based on data are 58% more likely to beat their revenue goals. However, rapidly evolving consumer preferences and behaviors during the upheaval and continued uncertainty caused by the COVID-19 crisis have left most companies struggling to align their strategies with new customer […]
Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of widespread mistrust. Some one in four Americans are currently reluctant to take the shots. It’s a […]
Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing the chances of turning these prospects into customers. Businesses often forget why they are in […]
Jared Atchison December 28, 2020 There are plenty of exciting ways to grow your business in 2021. More people are using email and social media than ever before, and the result is plenty of new opportunities for leaders and marketing teams across all industries. One aspect of marketing you may be neglecting is your mobile […]
How to Discover Your Target Audience If you have been in business for any period, you are aware that the key to generating maximum profits is to identify your target market. Without doing this, you face the danger of wasting your marketing dollars, which could result in lost opportunities for gain. A target market, to […]
¿Cuáles son las ventajas de la analítica de audiencia? Analítica de Audiencia es el proceso de recopilar información sobre el comportamiento del cliente, las preferencias, los patrones de compra y más. Esta información se utiliza con el fin de crear estrategias de marketing eficaces para una empresa. La segmentación de la audiencia ayuda a determinar […]
Market Research and Marketing are an ever-changing science. Advances in technology and the advent of new markets have made it necessary to study and adapt to changing conditions. Market Research firms are constantly experimenting with new methods of analysis and marketing. As they do, they are also constantly open to input from market participants. In […]
The COVID-19 pandemic isn’t something companies can ride out to the short term without essentially transforming their advertising strategy and investing in digital and social media marketing. The black Friday events won’t be this Friday, the day after thanksgiving but for the entire remaining days of the year. The next month and a half remaining […]
Social Media Marketing If you were like me when you heard about Social Media Marketing, what was the first to come into your head? Promote and sell products through social media? That was the first thought in my mind. But once you realize the scope of the job duty, your next question might be, […]