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Product Marketing: Is More Than Just Marketing

Product Marketing: Is More Than Just Marketing Product marketing is a complex process, but there are a few key things to keep in mind when developing a strategy. First, you need to understand your target market. What are their needs and wants? What are their pain points? Once you understand your target market, you can […]

Marketing Psychology: The Impact on Consumers Decisions

What Is Marketing Psychology? Marketing psychology is the study of how people perceive, process, and respond to information and advertisements. It includes topics like advertising, persuasion, media, marketing strategy, and consumer behavior. The idea behind this field is to use psychology tools to make marketing more effective. For example, by understanding human nature, you can […]

Leveraging Market Research to Increase Your Sales

Market research is the process of gathering information from potential customers about what they want, what they don’t like, and why they choose one product over another. It’s important because it helps companies understand who their target audience is, where they spend their money, and what they think of their products.

The Value of Customer Experience for Business Strategy

The Value of Customer Experience for Business Strategy What is the customer experience? Customer Experience Management encompasses all aspects of a company’s relationship with their customers. For example, Customer Experience Managers might focus on improving the way the company communicates with its customers – whether through email, social media, phone calls or live chat. Alternatively, […]

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