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Marketing Psychology: The Impact on Consumers Decisions

What Is Marketing Psychology? Marketing psychology is the study of how people perceive, process, and respond to information and advertisements. It includes topics like advertising, persuasion, media, marketing strategy, and consumer behavior. The idea behind this field is to use psychology tools to make marketing more effective. For example, by understanding human nature, you can […]

The Value of Customer Experience for Business Strategy

The Value of Customer Experience for Business Strategy What is the customer experience? Customer Experience Management encompasses all aspects of a company’s relationship with their customers. For example, Customer Experience Managers might focus on improving the way the company communicates with its customers – whether through email, social media, phone calls or live chat. Alternatively, […]

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