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The 7-Step Process for Captivating Content Marketing

The 7-Step Process for Captivating Content Marketing How often have you seen content marketing efforts fall flat because there was no real strategy behind them? If you want to improve your chances of success, you need to plan and follow a structured process from start to finish. Content marketing is a significant part of online […]

Social – The Most Important Trend

People talk in a language called social. And the language is quickly becoming a superpower in marketing and online influence. Twitter has become a chat room, YouTube a video conferencing site, Facebook a social newspaper. The most important thing you can do to maximize success is to learn how to take advantage of the force of social.

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Influencer Marketing: Social Media Influence

Influencer marketing is a social media marketing strategy that allows businesses to benefit from the credibility and influence of a social media user. These users, known as influencers, have a strong following on social networks and can promote brands or products through their channels.

The Essential Guide to Marketing Strategy

Developing a Marketing Strategy Creating a marketing strategy is a part of the success of your business. A Marketing strategy is your way to propose solutions to your audience’s problems. Developing a marketing strategy is a way to devise a plan to motivate your marketing staff to meet their sales targets. There are some essential […]

Social Media Marketing -Dashboard

Social listening is a powerful tool for businesses to use to understand what is being talked about in their space, who is talking about them, what are the reactions, what are the questions being asked, and what are their competitors are doing. Social listening can help paint a clearer picture of the social landscape for any business, large or small. One of the most important aspects of social listening is that it can give insight into what’s happening in the conversation. The ability to identify trends in conversation can help to take steps to address negative feedback, while capitalizing on positive feedback. Social listening can also help identify influencers. Knowing who is giving you praise or criticism can help build relationships with influencers.