How to Write Compelling SEO Content (Infographic)

Why is a Social Persona Good for Branding?

What is a Social Persona? A social persona is the virtual you. It is what your business represents on social media and how that reflects on your brand. For example, if you are a gym instructor, your social persona might be fun and energetic. If you are a financial...

The Essential Guide to Marketing Strategy

Developing a Marketing Strategy Creating a marketing strategy is a part of the success of your business. A Marketing strategy is your way to propose solutions to your audience's problems. Developing a marketing strategy is a way to devise a plan to motivate your...

Business Intelligence – Top Words

Business Intelligence - Top Words Sep 4th - Oct 4th 2021

The Age Of AI In Business

The Age Of AI In Business How is AI used in business? The use of AI in business can vary from simple to complex depending on what type of application you are using it for. For example, if your company uses an online chatbot or virtual assistant like Alexa, Siri,...

Social Media Marketing -Dashboard

Social Media Marketing - Social Listening - June 26th -Sep 25th, 2021

Social Media Marketing Strategy for the 2021 Holidays

Social Media Marketing Strategy for the 2021 Holidays We all know it's coming, but do you know how to prepare? Social media marketing is inevitable for the holidays. Your brand must be prepared to respond promptly and have a solid social media presence. This blog post...

Visual Marketing (Infographic)

Why is a Social Persona Good for Branding?

A social persona is the virtual you. It’s what your business represents on social media and how that reflects on your brand. For example, if you’re a gym instructor, your social persona might be fun and energetic. If you’re a financial adviser or accountant, it might be professional and serious. You may have more than one persona in mind for your business — it’s important to remember that this is all about creating the right image for your brand in the eyes of potential customers.

The Essential Guide to Marketing Strategy

Developing a Marketing Strategy Creating a marketing strategy is a part of the success of your business. A Marketing strategy is your way to propose solutions to your audience's problems. Developing a marketing strategy is a way to devise a plan to motivate your...

Business Intelligence – Top Words

Here are the top words for Business Intelligence across social media for a period of 30 days.

The Age Of AI In Business

AI is helping companies be more productive and efficient by replacing certain roles within a business.Business Growth – Today businesses can achieve new growth by using AI technology.

Social Media Marketing -Dashboard

Social listening is a powerful tool for businesses to use to understand what is being talked about in their space, who is talking about them, what are the reactions, what are the questions being asked, and what are their competitors are doing. Social listening can help paint a clearer picture of the social landscape for any business, large or small. One of the most important aspects of social listening is that it can give insight into what’s happening in the conversation. The ability to identify trends in conversation can help to take steps to address negative feedback, while capitalizing on positive feedback. Social listening can also help identify influencers. Knowing who is giving you praise or criticism can help build relationships with influencers.

Social Media Marketing Strategy for the 2021 Holidays

Social media marketing is inevitable for the holidays. Your brand must be prepared to respond promptly and have a solid social media presence. This blog post will teach you everything you need to know about social media marketing strategy, from when to post on Facebook and Instagram to what hashtags can help increase the visibility of your posts.

Marketing Digital – Infographia Visual

Data de redes sociales Marketing Digital. – Julio 20 – 20 Sep, 2021. Infographia Visual Interactiva. Es un área de servicios y tiene un área específica que se denomina como marketing online. Es un área de servicios que facilita la promoción y presentación de productos y/o servicios de una empresa a la sociedad de una manera que la empresa pueda llegar a su público objetivo.

How Can Data Visualization Help My Business?

 

What is Data Visualization? 

Data visualization is a hot topic in the marketing arena right now. The consensus is that more information is being produced every day, and the only way to get a true understanding of it is through visuals. Rather than just talking about data trends or how one business is compared to another, businesses use different charts and graphs to get their message across better.

Data visualization is a process of viewing data, so it is easily understood. Data visualization can be done on paper, digital, or a combination of both. If you want to make data more appealing, you need to be able to visualize it. Data visualization takes raw data and turns it into a graphic or image, either static or interactive. Many industries use the process for many purposes. For example, data visualization can find patterns within datasets, show trends, identify relationships between variables, etc.

 

What is the best way to Visualize How data visualization can supersize results?

Data is everywhere. It’s in our inboxes, on our social media feeds, and in the media. Companies around the world are also using data to come up with new ways to grow their businesses. Turning data into information is one process. Turning that information into knowledge is another. And finally, turning that knowledge into wisdom is another feat altogether. That transformation happens when you visualize data effectively, especially to make it more comprehensible. In this post, we will cover some of the most important techniques for visualizing your data so that others can understand what they are seeing. We will start with a brief introduction about how data visualization works before exploring different methods of making sense of large amounts of numbers and statistics. Finally, we will wrap things up by looking at four specific case studies where these principles have been used.

 

How do Visualizations Work?

Visualization is often described as “the art or science of representing complex ideas through simple graphics.” In other words, it involves using shapes, colors, lines, text, images, etc., to convey certain messages or concepts. The goal here is to communicate something quickly without having to explain everything verbally. This helps people who may not be familiar with the topic better grasp its meaning.

The idea behind visualization was first introduced by Edward Tufte way back in 1982. He believed graphs effectively presented numerical data to show trends, patterns, and relationships between variables easily. By combining charts, tables, and maps, he wanted to help users understand statistical results. Today, many tools are available online that allow us to create beautiful visuals from raw data sets.

A great example of where data visualization supersizes results is in the medical industry. Doctors can quickly and easily see how many patients they’ve seen, how long they’ve been working, and where they need to focus next to ensure they’re meeting their quota. It really helps them focus on what needs to be done. Another example is retail stores. Data visualization can help them see what products are selling, what deals are working, and how effective their marketing is.

 
 

How Does Graph Theory Help Us Solve Problems Today?

Graph theory has been around for quite some time now. Many years ago, mathematicians tried to solve problems by using math formulas. However, this method was not efficient enough because these formulas took too long to calculate. So, instead of solving mathematical equations with numbers, scientists used graphs to work out solutions. Nowadays, we still need to work with graphs, but we have more advanced ways of doing things than just graphing them manually.

Why Are Graphs Important?

We live in a world full of complex systems. Every day, we come across situations that require us to figure out if the system works correctly. To do this, you must know exactly what’s going on inside your system. You’ll never truly get a good idea unless you visualize everything happening within your system. That’s why graphs are important. If you want to start learning about data visualization, there are plenty of resources online. Try searching for “data visualizations” on YouTube, Reddit, Quora, Twitter, etc.

But if I said “Go get me two pizzas” without telling him specifically what kind of pizza I wanted, he wouldn’t know anything about what I meant. 

 

The History of Graphs

The history of graphs goes back thousands of years ago when ancient civilizations first started developing tools like maps and charts. They would make simple diagrams showing how landmasses fit together. These early maps also showed roads and rivers, which helped merchants find new routes. Later on, during the Renaissance era, Leonardo da Vinci developed his own version of a map called an _atlas_. He drew lines connecting cities and towns along the coastlines of Europe.

There are also different ways to represent numbers besides just using percentages. An area chart shows the total amount of each category. For instance, this could show sales by month for last year’s quarter. The bars would tell you how much was sold during those months. If there were two categories with equal amounts being sold, then your bar charts might look like:

Another way to view data is through frequency distribution. Frequency distributions show the number of occurrences of values within an interval. In other words, if I had 10 companies all making 10 million dollars per year, my histogram might look something like this:

If we wanted to know which company made more money than others, we’d have to calculate the average value from our frequency distribution. So let’s say that Company 1 makes 12 billion dollars while Company 2 only has 9 billion. We want to find out who earned more than the rest so that we can compare these earnings. To do this, first, figure out the sum of every single dollar listed above. Then divide this sum by the total number of companies. In this case, we multiply 12 billion by 20 because there are 20 companies. Next, take the square root of this result. Finally, round down so that the answer ends up as close to 0 as possible.


 

What are the two basic types of data visualization? 

Data visualization is the process of representing one or more quantitative variables graphically to help understand the patterns or relationships. Visualizations are then usually presented in detail. There are two basic types of data visualization, visualization by category and visualization by time progression. An example of visualization by category is a pie chart, which shows the relative contribution to the whole of the data being shown by each category. An example of visualization by time progression is a line graph, which shows the change in the data over time.

The most common visualization tool used today for business intelligence applications is called a “dashboard.” Dashboards typically consist of multiple graphical displays on a single screen that present information about some aspect of performance within an organization at a point-in-time view. They can be considered static snapshots of organizational performance taken periodically throughout the execution of selected processes such as financial reporting, manufacturing planning, sales forecasting, etc. This approach has been adopted widely because it provides quick access to key metrics from different sources in real-time without navigating through numerous reports. As a result, dashboards have become ubiquitous in modern organizations, where they serve as primary tools for monitoring and managing operations across all levels of management.

 

Which data visualization tools are good for someone who is just starting at data visualization?

If you’re starting at data visualization, perhaps you require some data visualization tools. It seems that there are many tutorials and tools out there to help with this process, but which ones are best for you? One way to start would be to identify the type of data you are trying to visualize. For example, are you looking to map natural disasters, or are you trying to understand product pricing? There are many styles of data visualization that can be helpful in both scenarios. If you’re looking for a way to track natural disasters, bubble maps are one of the most popular data visualization styles. This type of map breaks down information about an event by the frequency it occurs. The following list includes several popular data visualization tools:

Tableau Software – Tableau provides a suite of business analytics software products for visualizing large amounts of complex data. The company’s flagship tool is Tableau Desktop, an easy-to-use interactive dashboard creation application used by more than 2 million users worldwide.

Adobe Sparklines – Adobe Sparkline is a free online service for creating sparklines from your web pages. You can create simple line graphs using HTML5 canvas elements on any website. With no coding required, it’s quick and painless.

Google Fusion Tables – Google offers a powerful set of tools called “FusionTables” that allows anyone to easily import their own data into maps, charts, and tables, along with other features such as editing layers, custom colors, etc.

Microsoft Power BI – Microsoft recently released its new platform, PowerBI.com, which allows people to quickly build beautiful dashboards powered by big data sets without having Once you have identified what kind of data you want to visualize, it’s time to think about how you can get started on your project. You may already know a lot about the subject, but if not, then you will probably find yourself searching online for information.

How do we know which visualizations work best for our audience?

Have you ever watched a great TV show and wondered how they knew exactly what to include in each episode? They had to know what they wanted to say, how they wanted to say it, what the audience would care about, and how the story would develop. Well, when it comes to data visualization, it is no different. It would help if you thought about each of these elements before you begin creating your visualizations. As with any other form of storytelling, if you don’t know what you want to communicate first, the chances are that your viewers won’t either! This article will help you get started on thinking through all four aspects of effective data visualization: content, design, context, and communication.

Content

The most important part of any piece of media is its content. If there isn’t anything new or interesting to convey in your work, then why should anyone watch/read it? This section will look at ways to ensure that your data has something useful to tell us. We’ll also discuss how to choose which pieces of information are worth communicating.

In many cases, choosing which parts of your dataset to visualize can be as simple as asking yourself whether those bits of data add value to the overall message being communicated. For example, let’s take a look at Figure 1-1 below. It shows the number of people who police officers arrested across New York City between 2001 and 2010. The top graph shows arrests per year from 2001–2010, while the bottom one shows arrests per month over the same time period. What does this figure mean? Does seeing the monthly totals give us any additional insight into crime trends? Is looking at the yearly totals enough? Should we even see both sets of numbers together? These are questions you must ask yourself before deciding which data points to share.

Design

Once you’ve decided what you’re trying to communicate, you’ll need to consider what kind of presentation style works best for your audience. Do you prefer text descriptions, images, graphs, maps, charts, diagrams, animations, videos? How many details do you feel comfortable sharing? And finally, where should your data visualization sit within the larger body of your content? These decisions affect everything else around them—from font size and color choices to the type of animation used.

Context

Finally, once you decide what to present and how you’ll need to understand the world in which your users live. Are they using your visualization right now? Have they seen similar visuals elsewhere? Knowing their context helps you create work that resonates with them.

Communication

You might not always realize it, but your goals influence every aspect of your project. So far, we’ve discussed the importance of having clear objectives and considering your audience, but it doesn’t end here. Once you start working on your projects, you’ll need to keep track of your progress so that you can evaluate whether your ideas are coming true. Here are three tips for keeping track of things along the way.

Keep Your Vision Clear

As mentioned earlier, having a good vision for your project will allow you to focus on making it happen. But sometimes, our visions change as our plans evolve. Keeping your vision clearly defined will prevent you from getting distracted by side issues. To achieve clarity, try writing down your initial thoughts and brainstorming possible solutions. Then reevaluate your original plan based on feedback from others and adjust accordingly.

Get Feedback Early On

There may come the point during development when you find out that your assumptions aren’t correct. Or maybe you discover that your target audience needs more than what was originally planned. Whatever happens, you’ll probably benefit from knowing sooner rather than later because it gives you time to adapt to changing circumstances. One thing I learned early on is that it takes several iterations to perfect a final product. Don’t worry too much if your initial concept falls short of perfection. Instead, use it as inspiration for future versions.

Measure Success Along the Way To measure success, you don’t necessarily have to wait until after completion. In fact, measuring your results throughout the process allows you to make adjustments along the way. If something isn’t working well or looks wrong, fix it! As long as you’re improving your design, you’re doing fine. Remember: there’s never really an “end” to designing.

The Importance Of Data Visibility When people talk about big data problems like climate change or healthcare costs, it often seems that those who hold power over decision-making processes are aware of all the available information. However, most organizations still struggle to get access to this valuable resource. This leaves us wondering why some companies seem better at gathering and analyzing data while others remain stuck in the dark ages. It turns out that one key difference between successful data visualization teams and unsuccessful ones lies in invisibility.

Visibility is Key

If you want to see the full picture, then you must be visible. That means being able to share your insights with everyone involved in the process. When data visualization teams fail to reach a consensus, they usually blame someone else. The truth is, however, that the problem actually stems from the lack of transparency. Without shared understanding, members of a team cannot truly collaborate effectively.

Data visualization is a hot topic in the marketing arena right now. The consensus is that more information is being produced every day, and the only way to get a true understanding of it is through visuals. Rather than just talking about data trends or how one business is compared to another, businesses use different charts and graphs to get their message across better. Data visualizations aren’t just for business use; they also have a lot of potential in education. Students could visualize their school grades by class or individual subjects to know which students are having trouble with certain subjects. Teachers could analyze test scores using different colors to show whether kids struggle with math but do well in science. Or, if you want to get into some serious fun, try creating an interactive dashboard showing your favorite sports teams’ performance over time. 

Our team here at PC Social is a data visualization company that helps business owners and marketers understand the motivations and lifestyles of their customers. The company will analyze your data and create visualizations that will captivate your audience. Your audience engagement will be 10x better than before. You can share your unique experience and stories related to data with your key stakeholders and customers. We can assist you in learning more about your business and customers. 

 

Social Persona for Your Business

Social Persona for Business

 

Why is a Social Persona Good for Branding?

What is a Social Persona? A social persona is the virtual you. It is what your business represents on social media and how that reflects on your brand. For example, if you are a gym instructor, your social persona might be fun and energetic. If you are a financial...

The Essential Guide to Marketing Strategy

Developing a Marketing Strategy Creating a marketing strategy is a part of the success of your business. A Marketing strategy is your way to propose solutions to your audience's problems. Developing a marketing strategy is a way to devise a plan to motivate your...

Business Intelligence – Top Words

Business Intelligence - Top Words Sep 4th - Oct 4th 2021

The Age Of AI In Business

The Age Of AI In Business How is AI used in business? The use of AI in business can vary from simple to complex depending on what type of application you are using it for. For example, if your company uses an online chatbot or virtual assistant like Alexa, Siri,...

Social Media Marketing -Dashboard

Social Media Marketing - Social Listening - June 26th -Sep 25th, 2021

Social Media Marketing Strategy for the 2021 Holidays

Social Media Marketing Strategy for the 2021 Holidays We all know it's coming, but do you know how to prepare? Social media marketing is inevitable for the holidays. Your brand must be prepared to respond promptly and have a solid social media presence. This blog post...

Digital Marketing for Small Businesses

Digital Marketing for Small Businesses

Digital Marketing has changed the way people communicate and do business. In the past, businesses could rely on advertising in newspapers, magazines, broadcast television, and radio to reach their target audiences. Today, consumers are more tech-savvy than ever. If your company is not using at least some digital marketing strategies to market your products and services, you could be missing out on the best way to reach your target audience.

The first step of creating a website is registering for free with websites like WordPress or Wix to provide hosting services. The next thing you need to do is choose an appropriate domain name for your site. It would help if you also considered building it yourself or hiring someone else to create one for you. It’s important to pick something catchy, but professional-looking as this will help increase traffic when visitors come across your page while searching online.

You may have heard about search engine optimization, which aims to improve the volume and quality of traffic to your website by ranking higher in search results. SEO involves optimizing your content based on specific keywords relevant to your product/service. If you sell shoes, then having optimized content written around terms such as “best-selling running shoe 2017” might get you better rankings. Your goal would be to rank among the top three organic listings — generally speaking, number 1 being the most desirable position. This means making sure that all pages on your website respond well to user searches via Google, Bing, Yahoo, etc., and that they load quickly enough.

How Do Small Businesses Do Digital Marketing?

Small businesses have big opportunities when it comes to marketing their business online. They have a chance to better compete with larger companies, expand their reach to new customers, and provide valuable resources for customers and future consumers alike. The digital marketing world is vast and complex, with various options to choose from. Many online marketing trends can help your business grow, such as video, email marketing, social media, content marketing, and search engine optimization (SEO). How do I start my own eCommerce store?

This guide provides tips on how to plan your digital marketing strategy and implement successful tactics, including Search Engine Optimization, Social Media Marketing, Email Marketing, Content Marketing, Online Reputation Management, Website Design & Development, Mobile Marketing, Video Production, Web Analytics, Pay Per Click Advertising, Conversion Rate Optimization and Display Advertising. Digital marketing encompasses a wide range of activities to promote brands, generate leads, and drive sales. A solid understanding of these activities helps marketers connect with their current and prospective clients.

For example, let’s say you’re trying to decide between two different types of mattresses — memory foam vs. latex mattress. Let’s further assume that both mattresses cost $500.00 each and that you’ve done some research and know that memory foam mattresses last longer than latex. So, naturally, you’d go with the memory foam mattress because you think it’ll save you money over time. However, what if we told you that there was another option available? What if we said that although the price difference seemed substantial, the fact of the matter was that neither type of mattress lasts very long anyway? In this case, the best choice may actually be the cheaper mattress! Of course, this doesn’t mean that one is superior or more effective than the other; rather, it just means that sometimes less really IS more. And that goes double for small businesses who often don’t have much wiggle room to spend extra money without affecting their bottom line.

What Are Some Examples of Good Digital Marketing Campaigns?

Digital marketing has become an important part of any company’s overall marketing mix. Companies like Intel use its websites, YouTube channels, Facebook posts, Twitter accounts, and blogs to convey news about its latest technology developments and products. It is also common for companies to use social media platforms to host promotional events, such as “giveaways,” which give people a good reason to try out the services or goods they offer. These kinds of Internet promotions usually work off a viral mechanism — users share the message of a post participating in the promotion through their own networks.

Search engines are smart at crawling web pages but not so great at identifying images, videos, and audio files embedded within them. As a result, if you want to ensure that your site will display properly across multiple devices, embedding the right file formats into your HTML is critical. But where should you begin? Fortunately, some tools make creating high-quality, responsive multimedia easy. We’ll show you how.

Google Ads is Google’s advertising platform on top of paid ads. This is probably the most popular way to advertise on the internet today. The key benefit here is that you only pay when someone clicks on your ad. If no one clicks on your ad, then you do not get charged anything. You can target specific keywords by location, age group, gender, etc. All the major credit cards are accepted, including Visa and Mastercard.

You might wonder whether SEO is dead. Well, yes, it does seem to be dying a slow death. Backlinks are becoming harder to come by, organic traffic is declining rapidly, and even worse, Google seems to be moving away from using backlinks as a ranking factor. On the plus side, though, things aren’t looking too bad. Organic traffic levels are holding steady, mobile searches now account for almost half of all queries, and local listings continue to rise in prominence.

Impact of digital marketing on small business

According to a study, small business owners who use digital marketing and social media platforms for marketing their businesses are more likely to see an increase in revenue. 62 percent of small businesses which use digital marketing tools have an annual growth of 15 percent. It also revealed that 43 percent of businesses that use digital marketing tools see an increase of 25 percent in their revenue. So while some parts of SEO are definitely going under, others are still doing well.

The first step towards affiliate marketing is choosing what kind of product or service you wish to sell. Many types of products are sold online, ranging from physical products or services to information or subscriptions. Once you’ve decided on what industry you’re interested in, please find out more related topics, so you understand how they relate to each other. Learn everything you need to know before starting your Amazon Affiliate marketing career.

You could easily follow up with another email explaining why the form submission failed. For example: “We couldn’t submit your comment because we noticed something went wrong with the code. Here’s the error message we got: Can you please check your browser console/developer toolkit for errors? Thanks.” That sort of thing makes customers feel valued instead of ignored.

Many reasons are explaining why advertisers choose the SEM strategy. First, creating a video sitemap increases the advertiser’s brand awareness because potential customers find the information directly on a website. Such a step allows presenting advertisements at a user-friendly place, increasing visitors’ chances of browsing throughout the website.

What benefit your business will get from Digital marketing

What benefit will your business get from Digital marketing? The answer depends on what you want to achieve, but ultimately, digital marketing is about building and nurturing relationships with customers. It’s about understanding their needs and then meeting them in the most appropriate way possible. So while search engine optimization isn’t what it used to be, it still provides excellent value for money.

The last thing you need is to invest time and effort into content creation only to find that nobody wants to read it. I’ve been guilty of spending countless hours writing articles and press releases with little success. My advice would be to write specifically targeted articles based upon positions that match the audio needs well. For example, if you’re trying to sell some software product, you could create content around features, benefits, pricing, etc., depending on each piece. Try to keep it short and sweet — under 300 words — because readers tend to skim over text-heavy material. Also, consider adding graphics and video clips throughout your article, especially if these types of elements add clarity to your points. Finally, check out our guide on How To Write An Email Pitch That Converts Here.

It’s hard to believe that Net Zero Energy buildings were once considered science fiction. With energy prices increasing every year and the world population expected to reach 9 billion before 2050, building new homes built using sustainable green technologies represents the future of housing and construction. Net Zero Energy uses renewable energy sources such as solar power and wind turbines to generate electricity, hot water, cooling, and heating 24/7 365 days per year.

Digital Marketing Strategy for Small Businesses

Small businesses are the backbone of our economy. They provide 45% of the country’s jobs but have limited resources to compete in the digital marketing space. But it doesn’t have to be like that. With the right strategy in place, small businesses can run circles around their larger counterparts regarding digital marketing. If you do not know how to use social media platforms effectively, they may become an important part of your online presence.

Social Media Business Pages

If someone has created a Facebook page or Twitter account for your company, this should be one of the first places where you start promoting your products and services. Remember that having an active profile on various social networks is often referred to as “social proofing” — people trust others who seem more established and popular than those who don’t appear to have much going on. In addition, many companies will pay to promote posts from other users, so make sure you take advantage of any offers available to increase exposure. If you want to get started quickly, there are plenty of free tools to help you build websites. The best ones include WordPress, Wix, Weebly, Squarespace, and Tumblr. These sites offer templates that allow anyone to set up a website without needing technical skills.

SEO

For years now, we’ve known that the best SEO practices include high-quality content, backlinks coming from relevant websites, and videos getting shared across multiple sites. What we didn’t realize was just how many other factors influence Google rankings! In fact, there seems to be no end to the list of ranking signals that play a role in determining which site ranks highest in organic searches. Some of them are obvious, while some are less well understood. However, all of these rankings in common affect user behavior and ultimately impact search engine results.

Social Persona/Online Presence

Your online presence includes how easy it is for people to navigate your site or mobile app, whether they can easily find the products or services you offer, and how much traffic your site receives. You may also include other forms of online presence such as email lists, blogs, forums, directories, podcasts, videos, and more. All of this should help attract leads and increase sales. Website Design & Development – A good website design helps convert visitors into customers by giving them everything they need to revisit your store. The layout of your pages must reflect your brand’s overall look and communicate clearly with its purpose. Website development involves creating a custom-built platform that allows for seamless navigation between different areas within your store, enabling shoppers to purchase items efficiently. As technology advances, new features constantly emerge, making it necessary to stay abreast of industry changes if you want to remain competitive.

In conclusion, I would say that when looking at the history of Internet advertising, the most successful campaigns were not necessarily the largest spenders; rather, they were usually the ones that had been doing something unique.  Think about the early days of eCommerce: Amazon did not become the world leader because it spent the most money on ads. Instead, they became leaders because they offered amazing customer service, built a loyal community, and focused on providing great value over cost. There are a hundred tools and marketing strategies that will assist your business growth. But building an effective social media campaign is understanding who your target audience is. Should be the main focus of your marketing strategy. This means knowing where they hang out online so you know where to focus your efforts. If you’re targeting millennials, then Facebook might work better than Instagram. And vice versa. Once you’ve identified where your ideal clients hang out online, create engaging posts that cater to those communities. Engagement is king. Post frequently and interact with followers. Our team can assist you in identifying your target market and understanding their online behavior.

50 Data-driven Marketing Strategies for Small Businesses + Big Data in Marketing

Data-driven marketing strategies are a crucial part of every company’s marketing plan. In order to be successful, it is important to collect data, analyze it, and use the findings to create a winning marketing strategy. Companies should be looking at their customers and finding out their likes, dislikes, what they want, what they need, and what their pain points are. From there, companies should create a marketing strategy that aligns with the information they have collected to win the hearts and minds of their targets. The best way for companies to collect data is to implement an omnichannel marketing strategy. 

Why is Data-driven Marketing Important?

The answer lies in how much information you have about each customer. If all you know about one person is their name, age, gender, zip code, income level, etc., it makes sense why they would be targeted with certain messages or offers based on what they already know about them. However, if you can collect additional details such as purchase history, hobbies, interests, lifestyle preferences, etc., you can create highly personalized messaging campaigns for customers. These types of personalization techniques allow marketers to target individuals who share similar characteristics with previous buyers.

For example, if someone has purchased from you previously, chances are there was something specific about them that made you decide to send them an offer. By knowing these things about people, brands can develop unique strategies to reach out to consumers at various stages in their buying journey. Understanding data analytics will give us insights into understanding how we should approach learning new skills. In fact, after we master our basics, adding data analysis to our toolbox allows us to go even further towards mastering other subjects belonging to the digital economy.

How Does Data Drive Marketing Work?

To get started with data-driven marketing, first identify which pieces of information you need to gather about your customers. You may want to start by asking yourself questions like: What do I know about my current customers? How many new leads am I generating per month? Which products/services are selling best right now? Are my competitors doing well? Where are my potential prospects located? Once you’ve identified some key metrics, look at where your company stands compared to others. Then determine whether you’re making progress toward reaching those goals. Finally, figure out what steps you’ll need to take next to achieve greater success. The answers to these questions will provide valuable insight into how you can best utilize data to market effectively.

What Types of Data Can Be Used to Market Effectively?

There are two main categories of data that you can use to fuel your marketing initiatives: behavioral data and transactional data. Behavioral data helps you learn more about your customers’ needs and wants so you can deliver relevant content and offers. Transactional data gives you an idea of how successful your marketing campaigns were, allowing you to measure ROI. Here are some examples of distinct kinds of data that can be collected and analyzed:

Behavioral Data Examples

Online Behavior — Online activity provides great insight into your customers’ attitudes and behaviors. For instance, when did they visit your website last? Did they click through any links within your site? If yes, did they convert or bounce away? Learn more here.

Social Media Usage — Your social media profiles can reveal a lot about your audience’s likes and dislikes. They also show whether your brand resonates with certain demographics. See more on Facebook Insights.

Email Activity — Emails sent to your subscribers tell you whether they opened it, clicked through to another page, converted, unsubscribed, bounced back, etc. Transactional Data Example

Conversion Tracking —You can track your actions afterward using cookies or pixels when a customer makes conversions. Cookies store small bits of code on a user’s computer; pixels record every action taken by visitors. Both methods let you see exactly what happened during each step of the way. Marketing Automation Tools — Marketing automation tools enable repetitive tasks while saving precious human resource hours. Popularr ones include HubSpot, Mailchimp, Infusionsoft, Pardot, Salesforce, Constant Contact, Eloqua, and Active Campaign. Read reviews and compare features to find one that works best for your team. Learn more here.

Customer Relationship Management Systems — CRM systems keep detailed records of all interactions between companies and their clients. These programs allow marketers to create personalized messages based on past buying patterns and preferences and segment customers according to specific criteria such as age, gender, location, income level, interests, hobbies, and other demographic information. You can then send targeted emails directly from the system. Customer Service Software — Customer service software allows companies to communicate clearly with their existing client base. By providing real-time access to call recordings, live chat sessions, email correspondence, and inbound calls, CSMs offer a convenient alternative to traditional phone support services. Chatbots — A chatbot is a virtual assistant designed to interact via messaging apps like Slack, Telegram, WhatsApp, Skype, Viber, WeChat, Kik Messenger, Google Hangouts, Facebook Messenger, Line, Snapchat, and Twitter Direct Message.

These applications have become increasingly common among consumers who prefer communicating online over picking up a phone. As technology advances, chatbots are becoming smarter and better able to handle simple inquiries and even complex problems. In fact, research shows that 54% of people would rather talk to a bot than pick up the phone!

How is data-driven marketing used by consumer-focused companies?

For consumer-focused companies, data-driven marketing is a comprehensive approach that enables you to test and optimize your marketing strategies more effectively. The data provides insight into what your customers want and tells you the most effective way to reach them. With data-driven marketing, you know which channels work best to generate leads, convert prospects into sales, retain loyal customers, and build brand awareness.

The benefits of implementing data-driven marketing tactics extend far beyond just increasing profits. Here are some ways these techniques benefit your company:

1) Better Targeting & Personalization – Using data helps ensure that your campaigns are highly relevant to your audience. For example, if you sell shoes, you might use geolocation targeting so that ads appear when someone visits an area near where you plan to open a new retail outlet. Or maybe you display different offers depending on how much money shoppers spend at your site.

2) More Conversions – Because you’re reaching out to potential buyers at precisely the right moment, you’ll get higher clickthrough rates. And since you’ve already identified the buyer persona, you don’t need to waste time sending irrelevant content to random people. Instead, you’ll be spending less time writing and more time making sure that your message gets delivered.

3) Lower Costs – Since you’re focusing on high-quality traffic sources, there won’t be any wasted ad dollars. You can save both time and money by eliminating low-value visitors or ones that aren’t likely to convert.

4) Faster Growth – Data-driven marketing increases growth through increased conversions, lower costs and faster ROI. When you start using data as part of your strategy, you’ll see results almost immediately.

5) Improved Brand Awareness – People love talking about brands they admire. If you create content that’s interesting and shareable, you’ll increase brand recognition and loyalty.

6) Increased Sales – Once you identify the ideal customer profile, you can focus all your efforts on attracting those individuals instead of wasting time trying to appeal to everyone else. That means you’ll generate more qualified leads, close deals sooner, and enjoy greater success overall.

7) Higher Retention Rates – Your customers will feel valued once they realize that you care enough to provide personalized attention. They’ll stay longer and refer others to you too.

8) Better Visibility – Data-driven marketing gives you visibility into exactly who’s visiting your website, what kind of devices they’re using, and whether they’re buying something or leaving after viewing one page. Armed with this information, you can adjust your copywriting and design accordingly. 9) Easier Customer Service – Customers appreciate being treated like individual humans rather than numbers in a database. So it makes sense that providing them with personal service would go over well.

10) A Stronger Reputation – The fact that you offer superior products and services combined with excellent customer support shows prospective clients that you take pride in what you do. In addition, word spreads quickly online, so positive reviews from satisfied customers will spread even further.

11) Greater Trustworthiness – Consumers want companies that have their interests at heart. By offering exceptional customer service, you build trust among consumers and encourage repeat purchases.

12) Long Term Success – As long as you invest in ongoing improvements, your data-driven approach should pay off for years to come. With each passing year, you’ll gain access to better insights and find new approaches to improve conversion rates.

13) Less Stress – Data-driven marketing doesn’t require constant monitoring. Just set up automated processes and let everything run itself. Then sit back, relax, and watch the magic happen!

14) Easy Implementation – There’s no need to hire expensive consultants or train employees.

All you need to get started is an understanding of how data works and some basic tools.

15) More Fun – Creating great content isn’t hard when you know what kinds of things people respond best to. And creating engaging experiences isn’t difficult either — ask anyone who has tried to sell themselves out loud!

16) Lower Costs – Since you don’t waste valuable advertising dollars chasing down unqualified traffic, you won’t spend much on paid search ads or other forms of direct response marketing. Instead, you’ll be able to allocate your budget elsewhere.

17) Larger Audience Reach – Because you target specific groups based on interest and demographics, you can reach far beyond traditional methods. For example, if you target men ages 25–34 living within 10 miles of New York City, you’d probably miss many potential buyers. But if you targeted users interested in sports cars, you could potentially attract thousands of prospects.

18) More Control Over Content Creation – One of the biggest benefits of a data-driven campaign is control over the creation process. Rather than relying on guesswork, you can use real data to determine which types of posts perform best.

19) Better Quality Traffic – You’re less likely to end up wasting money on low-quality leads through data-driven campaigns. When you focus on the right audience, you’ll see higher conversions.

20) Higher Conversion Rates – If you’ve been struggling to generate sales using conventional means, then the chances are good that your efforts haven’t yielded results yet. That said, once you start seeing consistent growth in revenue, you’ll notice a dramatic increase in conversion rates.

21) Increased Sales Volume – Once you start getting traction, you’ll begin attracting more qualified visitors to your site. These leads will eventually convert into paying customers.

22) Faster ROI – While it takes longer to implement a successful data-driven strategy than standard techniques, fewer variables are involved. Therefore, your return on investment will be faster.

23) Improved Brand Image – Your brand image may already be strong but implementing a data-driven approach gives you another way to strengthen it. Every company wants to create a reputation for excellence.

24) Better Marketing Automation – Using automation software allows you to scale your data-driven strategies across multiple channels. In addition, these programs allow you to automate repetitive tasks, so you have more time to do the work that matters.

25) Easier Customer Support – Customers love companies with helpful customer service representatives. Data-driven marketing makes it easier to provide exceptional support by letting you identify exactly where problems occur.


26) Less Stressful Work Environment – The last thing any employee needs at their job is stress. So why would they want to deal with it from home? A data-driven marketing program lets them avoid dealing with annoying distractions while still being productive.

27) Greater Flexibility & Control – With data-driven marketing, you gain greater flexibility and control over your workflow. No matter where you happen to be, you always have access to the information you need.

28) Fewer Errors – By eliminating human error, you eliminate mistakes. Not only does this save time but, it also helps keep your website running smoothly.

29) Lower Risk – As long as you follow the rules outlined in your plan, you should never run afoul of Google penalties. However, even if you accidentally break one of those guidelines, you can easily correct the situation quickly.

30) Long Term Success – Most marketers fail to realize how much success depends upon consistency. Without constant improvement, many businesses become stagnant or fall behind competitors who continue to innovate.

31) More Time To Focus On What Matters – With data-driven approaches, you get back to what really matters: growing your business. Instead of spending all day trying to figure out ways to drive traffic, you spend your time focusing on creating content that attracts new customers.

32) Reduced Costs – There’s no reason to pay high prices when you don’t have to. For example, you could hire an SEO expert to improve your search engine rankings. But since he doesn’t offer anything else, his services won’t add value to your bottom line.

33) Simplified Reporting – Since everything is automated, you don’t waste time tracking down reports manually. Plus, you can use tools like Infusionsoft to track performance metrics such as clicks, impressions, etc.

34) Stronger Relationships – Having a solid relationship with your clients is essential to building trust. And nothing builds better relationships than providing great products and services.

35) Stable Income Streams – One of the biggest reasons people choose to invest in real estate instead of stocks isbecauset property values tend to rise over time. That means investors can count on making money every year for years to come.

36) Higher Profits – When you’re able to sell higher quality leads, you’ll end up selling more overall. In other words, there’s less competition among buyers.

37) Better Quality Leads – If you know which prospects are likely to buy, then you can focus your efforts on finding qualified leads rather than wasting time chasing after low-quality ones.

38) Improved Brand Image – Even though we live in a digital age, some things aren’t possible online. You can’t physically show someone your product until they’ve made a purchase. Therefore, having strong brand recognition is critical to attracting potential customers.

39) Increased Trustworthiness – People often feel safer buying from established brands. They assume these organizations must care about their well-being.

40) Faster Growth – Once you start getting results, you’ll see growth accelerate rapidly. This happens because your company becomes known throughout the industry,y and word spreads fast.

41) More Opportunities – Because you’re working within a niche market, you may find yourself competing against fewer players. That means you have more opportunities available to you.

42) Larger Audience Base – The Internet has enabled companies to reach millions of consumers at once. So, if you want to be successful, it helps to build a large audience base.

43) Enhanced Customer Service – Your goal should always be to provide excellent customer service. However, this isn’t easy when you operate across multiple channels. You can free up staff members to take calls from the delighted customer by automating lead generation through software.

44) Easier Marketing Efforts – As mentioned earlier, traditional advertising techniques require a lot of workforces. Automated systems enable marketers to scale operations quickly while saving significant amounts of time and money.

45) Lower Risk of Failure – A lot goes into starting a business. From developing a website to hiring employees, there’s plenty to do. However, one thing you shouldn’t worry about is a failure. Even big corporations fail sometimes.

46) Greater Flexibility – Being flexible allows you to adapt to changing circumstances. For instance, if you notice that certain keywords bring in too much competition, you can tweak them to attract more visitors.

47) Less Stress – Working hard is stressful enough. Trying to juggle several tasks simultaneously takes away valuable energy. Instead, use automation tools to handle everything for you.

48) Reduced Costs – One of the best ways to save costs is by reducing labor expenses. With automated processes, you won’t need as many people to keep things running smoothly.

49) No Need to Hire New Employees – There’s no reason you couldn’t hire new team members later down the road. But with an efficient system in place, you don’t have to spend time training workers or paying salaries.

50) Time Savings – Finally, using automation saves you time. Since you won’t have to enter information manually, you can work faster. Plus, since you won’t have to deal with repetitive tasks, you can get back to doing what you love.
To enter information manually, you can work faster. Plus, since you won’t have to deal with repetitive tasks, you can get back to doing what you love.

What is big data marketing?

So far, we have discussed how big data helps marketers make better decisions. Insights from the CRM, for example, can increase a marketer’s ability to predict customer behavior further. Data offers the ability to build stronger connections with potential customers. With data, marketers can build much better connections with their audience. As Tom Benton, the CEO of the Data and Marketing Association, points out in his Forbes article: “The sheer amount of data from a near-infinite combination of media, devices, platforms, and channels allows marketers the opportunity to deliver 1-to-1 customer experiences at a massive scale. If these are leveraged adeptly, a business with a million customers can deliver an experience just as tailored as a business with a dozen customers.” As a result, they could deliver a campaign that matches the audience’s expectations continuously. Such insight, in turn, could help them position the message where its target audience is or is going to be soon. And so, to engage customers, marketers must focus on personalizing their experience. How data-driven marketing affects business performance, specifically Research from Forbes, suggests the payoff from focusing on data first is huge. In fact, some advantages of the data-driven approach include greater customer loyalty, acquiring more new customers, increased customer satisfaction.

So far, we have discussed how big data helps marketers make better decisions. Insights from the CRM, for example, can increase a marketer’s ability to predict customer behavior further. Data offers the ability to build stronger connections with potential customers. With data, marketers can build much better connections with their audience. As Tom Benton, the CEO of the Data and Marketing Association, Points out in his Forbes article: “The sheer amount of data from a near-infinite combination of media, devices, platforms, and channels allows marketers the opportunity to deliver 1-to-1 customer experiences at a massive scale. If these are leveraged adeptly, a business with a million customers can deliver an experience just as tailored as a business with a dozen customers.” As a result, they could deliver a campaign that matches the audience’s expectations continuously. Such insight, in turn, could help them position the message where its target audience is or is going to be soon. And so, to engage customers, marketers must focus on personalizing their experience. How data-driven marketing affects business performance, specifically Research from Forbes, suggests The payoff from focusing on data first is huge.

In fact, some advantages of the data-driven approach include: Greater customer loyalty, Acquiring more new customers, increased customer satisfaction, and more. According to ZoomInfo, 78% of organizations say data-driven marketing increases lead conversion and customer acquisition. Another study from Forbes reveals that, for 66% of marketing leaders, data lead to an increase in customer acquisition. But as we mentioned at the start, some marketers struggle with the data-driven approach and more. According to ZoomInfo, 78% of organizations say data-driven marketing increases lead conversion and customer acquisition. Another study from Forbes reveals that, for 66% of marketing leaders, data leads to an increase in customer acquisition. But as we mentioned at the start, some marketers struggle with the data-driven approach.

What are some ways to use big data in marketing?

According to a study from Oracle, one of the biggest challenges for data-driven marketers is using all its analytics tools effectively, including their own website. Forbes reports that only 31% As an example, exactly half (50%) of marketers with less than $10 million in sales say data-driven marketing isn’t their top priority. And the third report from Performics found that one Of the challenges marketers have while using data-driven marketing strategies is common. Cybersecurity and the availability of customer data present barriers to data-driven strategies. But, according to ZenithOptAnother, another subtype of data analytics—predictive analytics—is built on the other side. This kind is primarily concerned with defining a mathematical formula that will effectively predict results to help. One study defined the problem for marketers as the lack of “the ability to interpret and apply what they are seeing.” When asked how much time it takes them to understand and implement new marketing strategies fully, although data leads to higher customer acquisition, some marketers believe they should track every view of a page and decide which ones are relevant to their business objectives. Unfortunately, according to ZoomInfo, 78% of organizations say data-driven marketing increases conversion and customer acquisition. Another study from Forbes reveals that data leads to an increase for 66% of marketing leaders. ” Many marketing leaders find the quick wins and tactical tactics data-driven marketing can generate too complex to codify into a more eloquent SMART answer.” The chances are that’s you. BrightLocal, a local search marketing startup, wanted to find out more. So they built Spredfast, “a complete suite of automated marketing solutions that drive results and scale smarter for all. The remaining 6% say that data-driven marketing doesn’t affect customer acquisition.

Although those statistics are good, it’s unlikely that you’ll be able to make these numbers up in your efforts. Big data marketing is the process of using machine learning and predictive SEO to automate your marketing. This approach helps marketers make better decisions. It can even help a 2018 article, Bob Blythe. For example, Google Analytics reports that most businesses are losing leads due to poor landing page optimization. Machine learning software can automate the process of fixing the “SEM Post” wrote: ” you can get to be excellent at this stuff really quickly. Let’s say you’re to scale your business. A machine-learned algorithm that can do business is an eCommerce platform that manages several stores. You could build a tool that helps you decide which sites should be optimized for the best conversion rates.” Big data marketing is the use of data to build stronger connections with potential customers. Data offers the ability to build a better understanding of your audience and anticipate what they might want.

Big Data Marketing Case Study

So far, we have discussed how big data helps marketers make better decisions. Insights from the CRM, for example, can increase a marketer’s ability to predict customer behavior further. Data offers the ability to build stronger connections with potential customers. With data, marketers can build much better connections with their audience. As Tom Benton, the CEO of the Data and Marketing Association, points out in his Forbes article: “The sheer amount of data from a near-infinite combination of media, devices, platforms, and channels allows marketers the opportunity to deliver 1-to-1 customer experiences at a massive scale. If these are leveraged adeptly, a business with a million customers can deliver an experience just as tailored as a business with a dozen customers.” As a result, they could deliver a campaign that matches the audience’s expectations continuously. Such insight, in turn, could help them position the message where its target audience is or is going to be soon. And so, to engage customers, marketers must focus on personalizing their experience. How data-driven marketing affects business performance, specific research from Forbes suggests the payoff from focusing on data first is huge. In fact, some advantages of the data-driven approach include greater customer loyalty, acquiring more new customers, increased customer satisfaction, and more. According to ZoomInfo, 78% of organizations say data-driven marketing increases lead conversion and customer acquisition. Another study from Forbes reveals that, for 66% of marketing leaders, data leads to an increase in customer acquisition. But as we mentioned at the start, some marketers struggle with the data-driven approach.

What are some benefits of data analytics for marketing?

Data analytics can help marketers identify customer engagements, analyze what customers are looking for, and the best approach. Data analytics can also help with generating new content. It can also predict, with some accuracy, how people are going to react to certain ads. Marketers can use data analytics to meet the needs of their customers better. Data analytics can help marketers identify customer engagements, analyze what customers are looking for, and the best approach. Data analytics can also help with generating new content. It can also predict, with some accuracy, how people are going to react to certain ads. Data analytics can help marketers identify customer engagements, analyze what customers are looking for, and the best approach. Data analytics can also help with generating new content. Data analytics can also be used in customer service to better understand customer needs. Logistic regression is the most common type of predictive analytics. Logistic regression is a statistical model that can make predictions based on an input value of one or more variables. Logistic regression is a statistical model that can make predictions based on an input value of one or more variables.

The most important aspect of any campaign is determining who it’s targeted towards. If you’re trying to sell clothes or shoes online, your audience might not necessarily include women aged between 25 and 35 years old. If you’re planning to sell products where the product has little value, consider focusing your efforts on influencers instead. These accounts tend to generate higher-quality traffic than regular social media users. When you make a purchase decision, you may find yourself wondering: “Is this really good for me? Is this company trustworthy?” You probably already know whether or not a brand fits within your personal values; however, companies often try to convince us otherwise.

The importance of data-driven marketing cannot be overstated. The brands that aren’t using this approach are falling behind with a huge gap between them and their competitors. Data-driven marketing allows you to obtain insights about your company and your customers. With data-driven marketing, you will learn how to receive the maximum revenue from your efforts. Unsurprisingly, marketing today is data-driven — businesses don’t just aim to create a marketing campaign without analytics. Utilizing data collected from your analytics or marketing automation platform, you can make educated decisions about the future of your marketing efforts. With this approach, you will be able to learn how to increase your revenue and minimize churn.

Covered Keywords:

data-driven marketing book, marketing analytics book, direct marketing analytics, cross channel marketing analytics, big data marketing book, digital marketing data analytics, consumer data analytics, marketing data model, data-driven online marketing, data driven, big data online marketing, consumer marketing analytics, marketing analytics techniques, marketing data modeling, data-driven marketing agency, digital marketing data analysis, consumer data analysis, marketing analytics amazon, marketing analytics resources, big consumer data, big data consumer insights, marketing machine learning, machine learning for marketing, predictive analytics in marketing, predictive marketing analytics, predictive analytics for marketing, predictive marketing, marketing data mining, data mining for marketing, data mining in marketing, data-driven marketing solutions, customer data mining| data-driven marketing agency, personalization marketing, personalization in marketing, what is predictive marketing, marketing analytics news, data-driven marketing institute, target marketing data mining, marketing data mining techniques, marketing data, big data marketing research, data mining and marketing, big data in marketing research, impact of big data on marketing, telecom marketing analytics, predictive marketing platform, predictive marketing tools

Privacy Policy Cookie Policy