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Brand Positioning Strategy Guide (Interactive)

The first step in creating a successful brand positioning strategy is figuring out who your customers are. You should then choose a name, slogan, logo and other marketing tools that connect with the people you’re trying to reach. To do this, you can use customer surveys and focus groups to find out what they like and dislike about the way your competitors market themselves. After all, you want to stand out from the competition and appeal to those who will be your customers.

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