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Location Intelligence: The New Frontier for Data-Driven Success

Do you want to optimize Google Ads campaigns? Are you looking for ways to improve personalization? In this article, you’ll learn how location analytics helps advertisers manage their ad inventory, increase conversions, and identify potential new customers at the store level. Google’s Location & Shopping product has been around since 2011 but until recently was […]

Business Intelligence and Predictive Analytics

Business Intelligence spotlights industries that are taking full advantage of data, powering their systems and applications. The impact this technology can have on your business is immense, driving revenue and enhancing the operations of any business. Nonetheless, some business processes rely on data analytics to send timely alerts when problems arise or valuable insights to help make better decisions.

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