50 Data-driven Marketing Strategies for Small Businesses + Big Data in Marketing

by Jesus Perez | Aug 5, 2021 | Content Marketing, Data Analytics, Digital Marketing, Market Research

Data-driven marketing strategies are a crucial part of every company’s marketing plan. In order to be successful, it is important to collect data, analyze it, and use the findings to create a winning marketing strategy. Companies should be looking at their customers and finding out their likes, dislikes, what they want, what they need, and what their pain points are. From there, companies should create a marketing strategy that aligns with the information they have collected to win the hearts and minds of their targets. The best way for companies to collect data is to implement an omnichannel marketing strategy. 

Why is Data-driven Marketing Important?

The answer lies in how much information you have about each customer. If all you know about one person is their name, age, gender, zip code, income level, etc., it makes sense why they would be targeted with certain messages or offers based on what they already know about them. However, if you can collect additional details such as purchase history, hobbies, interests, lifestyle preferences, etc., you can create highly personalized messaging campaigns for customers. These types of personalization techniques allow marketers to target individuals who share similar characteristics with previous buyers.

For example, if someone has purchased from you previously, chances are there was something specific about them that made you decide to send them an offer. By knowing these things about people, brands can develop unique strategies to reach out to consumers at various stages in their buying journey. Understanding data analytics will give us insights into understanding how we should approach learning new skills. In fact, after we master our basics, adding data analysis to our toolbox allows us to go even further towards mastering other subjects belonging to the digital economy.

How Does Data Drive Marketing Work?

To get started with data-driven marketing, first identify which pieces of information you need to gather about your customers. You may want to start by asking yourself questions like: What do I know about my current customers? How many new leads am I generating per month? Which products/services are selling best right now? Are my competitors doing well? Where are my potential prospects located? Once you’ve identified some key metrics, look at where your company stands compared to others. Then determine whether you’re making progress toward reaching those goals. Finally, figure out what steps you’ll need to take next to achieve greater success. The answers to these questions will provide valuable insight into how you can best utilize data to market effectively.

What Types of Data Can Be Used to Market Effectively?

There are two main categories of data that you can use to fuel your marketing initiatives: behavioral data and transactional data. Behavioral data helps you learn more about your customers’ needs and wants so you can deliver relevant content and offers. Transactional data gives you an idea of how successful your marketing campaigns were, allowing you to measure ROI. Here are some examples of distinct kinds of data that can be collected and analyzed:

Behavioral Data Examples

Online Behavior — Online activity provides great insight into your customers’ attitudes and behaviors. For instance, when did they visit your website last? Did they click through any links within your site? If yes, did they convert or bounce away? Learn more here.

Social Media Usage — Your social media profiles can reveal a lot about your audience’s likes and dislikes. They also show whether your brand resonates with certain demographics. See more on Facebook Insights.

Email Activity — Emails sent to your subscribers tell you whether they opened it, clicked through to another page, converted, unsubscribed, bounced back, etc. Transactional Data Example

Conversion Tracking —You can track your actions afterward using cookies or pixels when a customer makes conversions. Cookies store small bits of code on a user’s computer; pixels record every action taken by visitors. Both methods let you see exactly what happened during each step of the way. Marketing Automation Tools — Marketing automation tools enable repetitive tasks while saving precious human resource hours. Popularr ones include HubSpot, Mailchimp, Infusionsoft, Pardot, Salesforce, Constant Contact, Eloqua, and Active Campaign. Read reviews and compare features to find one that works best for your team. Learn more here.

Customer Relationship Management Systems — CRM systems keep detailed records of all interactions between companies and their clients. These programs allow marketers to create personalized messages based on past buying patterns and preferences and segment customers according to specific criteria such as age, gender, location, income level, interests, hobbies, and other demographic information. You can then send targeted emails directly from the system. Customer Service Software — Customer service software allows companies to communicate clearly with their existing client base. By providing real-time access to call recordings, live chat sessions, email correspondence, and inbound calls, CSMs offer a convenient alternative to traditional phone support services. Chatbots — A chatbot is a virtual assistant designed to interact via messaging apps like Slack, Telegram, WhatsApp, Skype, Viber, WeChat, Kik Messenger, Google Hangouts, Facebook Messenger, Line, Snapchat, and Twitter Direct Message.

These applications have become increasingly common among consumers who prefer communicating online over picking up a phone. As technology advances, chatbots are becoming smarter and better able to handle simple inquiries and even complex problems. In fact, research shows that 54% of people would rather talk to a bot than pick up the phone!

How is data-driven marketing used by consumer-focused companies?

For consumer-focused companies, data-driven marketing is a comprehensive approach that enables you to test and optimize your marketing strategies more effectively. The data provides insight into what your customers want and tells you the most effective way to reach them. With data-driven marketing, you know which channels work best to generate leads, convert prospects into sales, retain loyal customers, and build brand awareness.

The benefits of implementing data-driven marketing tactics extend far beyond just increasing profits. Here are some ways these techniques benefit your company:

1) Better Targeting & Personalization – Using data helps ensure that your campaigns are highly relevant to your audience. For example, if you sell shoes, you might use geolocation targeting so that ads appear when someone visits an area near where you plan to open a new retail outlet. Or maybe you display different offers depending on how much money shoppers spend at your site.

2) More Conversions – Because you’re reaching out to potential buyers at precisely the right moment, you’ll get higher clickthrough rates. And since you’ve already identified the buyer persona, you don’t need to waste time sending irrelevant content to random people. Instead, you’ll be spending less time writing and more time making sure that your message gets delivered.

3) Lower Costs – Since you’re focusing on high-quality traffic sources, there won’t be any wasted ad dollars. You can save both time and money by eliminating low-value visitors or ones that aren’t likely to convert.

4) Faster Growth – Data-driven marketing increases growth through increased conversions, lower costs and faster ROI. When you start using data as part of your strategy, you’ll see results almost immediately.

5) Improved Brand Awareness – People love talking about brands they admire. If you create content that’s interesting and shareable, you’ll increase brand recognition and loyalty.

6) Increased Sales – Once you identify the ideal customer profile, you can focus all your efforts on attracting those individuals instead of wasting time trying to appeal to everyone else. That means you’ll generate more qualified leads, close deals sooner, and enjoy greater success overall.

7) Higher Retention Rates – Your customers will feel valued once they realize that you care enough to provide personalized attention. They’ll stay longer and refer others to you too.

8) Better Visibility – Data-driven marketing gives you visibility into exactly who’s visiting your website, what kind of devices they’re using, and whether they’re buying something or leaving after viewing one page. Armed with this information, you can adjust your copywriting and design accordingly. 9) Easier Customer Service – Customers appreciate being treated like individual humans rather than numbers in a database. So it makes sense that providing them with personal service would go over well.

10) A Stronger Reputation – The fact that you offer superior products and services combined with excellent customer support shows prospective clients that you take pride in what you do. In addition, word spreads quickly online, so positive reviews from satisfied customers will spread even further.

11) Greater Trustworthiness – Consumers want companies that have their interests at heart. By offering exceptional customer service, you build trust among consumers and encourage repeat purchases.

12) Long Term Success – As long as you invest in ongoing improvements, your data-driven approach should pay off for years to come. With each passing year, you’ll gain access to better insights and find new approaches to improve conversion rates.

13) Less Stress – Data-driven marketing doesn’t require constant monitoring. Just set up automated processes and let everything run itself. Then sit back, relax, and watch the magic happen!

14) Easy Implementation – There’s no need to hire expensive consultants or train employees.

All you need to get started is an understanding of how data works and some basic tools.

15) More Fun – Creating great content isn’t hard when you know what kinds of things people respond best to. And creating engaging experiences isn’t difficult either — ask anyone who has tried to sell themselves out loud!

16) Lower Costs – Since you don’t waste valuable advertising dollars chasing down unqualified traffic, you won’t spend much on paid search ads or other forms of direct response marketing. Instead, you’ll be able to allocate your budget elsewhere.

17) Larger Audience Reach – Because you target specific groups based on interest and demographics, you can reach far beyond traditional methods. For example, if you target men ages 25–34 living within 10 miles of New York City, you’d probably miss many potential buyers. But if you targeted users interested in sports cars, you could potentially attract thousands of prospects.

18) More Control Over Content Creation – One of the biggest benefits of a data-driven campaign is control over the creation process. Rather than relying on guesswork, you can use real data to determine which types of posts perform best.

19) Better Quality Traffic – You’re less likely to end up wasting money on low-quality leads through data-driven campaigns. When you focus on the right audience, you’ll see higher conversions.

20) Higher Conversion Rates – If you’ve been struggling to generate sales using conventional means, then the chances are good that your efforts haven’t yielded results yet. That said, once you start seeing consistent growth in revenue, you’ll notice a dramatic increase in conversion rates.

21) Increased Sales Volume – Once you start getting traction, you’ll begin attracting more qualified visitors to your site. These leads will eventually convert into paying customers.

22) Faster ROI – While it takes longer to implement a successful data-driven strategy than standard techniques, fewer variables are involved. Therefore, your return on investment will be faster.

23) Improved Brand Image – Your brand image may already be strong but implementing a data-driven approach gives you another way to strengthen it. Every company wants to create a reputation for excellence.

24) Better Marketing Automation – Using automation software allows you to scale your data-driven strategies across multiple channels. In addition, these programs allow you to automate repetitive tasks, so you have more time to do the work that matters.

25) Easier Customer Support – Customers love companies with helpful customer service representatives. Data-driven marketing makes it easier to provide exceptional support by letting you identify exactly where problems occur.

26) Less Stressful Work Environment – The last thing any employee needs at their job is stress. So why would they want to deal with it from home? A data-driven marketing program lets them avoid dealing with annoying distractions while still being productive.

27) Greater Flexibility & Control – With data-driven marketing, you gain greater flexibility and control over your workflow. No matter where you happen to be, you always have access to the information you need.

28) Fewer Errors – By eliminating human error, you eliminate mistakes. Not only does this save time but, it also helps keep your website running smoothly.

29) Lower Risk – As long as you follow the rules outlined in your plan, you should never run afoul of Google penalties. However, even if you accidentally break one of those guidelines, you can easily correct the situation quickly.

30) Long Term Success – Most marketers fail to realize how much success depends upon consistency. Without constant improvement, many businesses become stagnant or fall behind competitors who continue to innovate.

31) More Time To Focus On What Matters – With data-driven approaches, you get back to what really matters: growing your business. Instead of spending all day trying to figure out ways to drive traffic, you spend your time focusing on creating content that attracts new customers.

32) Reduced Costs – There’s no reason to pay high prices when you don’t have to. For example, you could hire an SEO expert to improve your search engine rankings. But since he doesn’t offer anything else, his services won’t add value to your bottom line.

33) Simplified Reporting – Since everything is automated, you don’t waste time tracking down reports manually. Plus, you can use tools like Infusionsoft to track performance metrics such as clicks, impressions, etc.

34) Stronger Relationships – Having a solid relationship with your clients is essential to building trust. And nothing builds better relationships than providing great products and services.

35) Stable Income Streams – One of the biggest reasons people choose to invest in real estate instead of stocks isbecauset property values tend to rise over time. That means investors can count on making money every year for years to come.

36) Higher Profits – When you’re able to sell higher quality leads, you’ll end up selling more overall. In other words, there’s less competition among buyers.

37) Better Quality Leads – If you know which prospects are likely to buy, then you can focus your efforts on finding qualified leads rather than wasting time chasing after low-quality ones.

38) Improved Brand Image – Even though we live in a digital age, some things aren’t possible online. You can’t physically show someone your product until they’ve made a purchase. Therefore, having strong brand recognition is critical to attracting potential customers.

39) Increased Trustworthiness – People often feel safer buying from established brands. They assume these organizations must care about their well-being.

40) Faster Growth – Once you start getting results, you’ll see growth accelerate rapidly. This happens because your company becomes known throughout the industry,y and word spreads fast.

41) More Opportunities – Because you’re working within a niche market, you may find yourself competing against fewer players. That means you have more opportunities available to you.

42) Larger Audience Base – The Internet has enabled companies to reach millions of consumers at once. So, if you want to be successful, it helps to build a large audience base.

43) Enhanced Customer Service – Your goal should always be to provide excellent customer service. However, this isn’t easy when you operate across multiple channels. You can free up staff members to take calls from the delighted customer by automating lead generation through software.

44) Easier Marketing Efforts – As mentioned earlier, traditional advertising techniques require a lot of workforces. Automated systems enable marketers to scale operations quickly while saving significant amounts of time and money.

45) Lower Risk of Failure – A lot goes into starting a business. From developing a website to hiring employees, there’s plenty to do. However, one thing you shouldn’t worry about is a failure. Even big corporations fail sometimes.

46) Greater Flexibility – Being flexible allows you to adapt to changing circumstances. For instance, if you notice that certain keywords bring in too much competition, you can tweak them to attract more visitors.

47) Less Stress – Working hard is stressful enough. Trying to juggle several tasks simultaneously takes away valuable energy. Instead, use automation tools to handle everything for you.

48) Reduced Costs – One of the best ways to save costs is by reducing labor expenses. With automated processes, you won’t need as many people to keep things running smoothly.

49) No Need to Hire New Employees – There’s no reason you couldn’t hire new team members later down the road. But with an efficient system in place, you don’t have to spend time training workers or paying salaries.

50) Time Savings – Finally, using automation saves you time. Since you won’t have to enter information manually, you can work faster. Plus, since you won’t have to deal with repetitive tasks, you can get back to doing what you love.
To enter information manually, you can work faster. Plus, since you won’t have to deal with repetitive tasks, you can get back to doing what you love.

What is big data marketing?

So far, we have discussed how big data helps marketers make better decisions. Insights from the CRM, for example, can increase a marketer’s ability to predict customer behavior further. Data offers the ability to build stronger connections with potential customers. With data, marketers can build much better connections with their audience. As Tom Benton, the CEO of the Data and Marketing Association, points out in his Forbes article: “The sheer amount of data from a near-infinite combination of media, devices, platforms, and channels allows marketers the opportunity to deliver 1-to-1 customer experiences at a massive scale. If these are leveraged adeptly, a business with a million customers can deliver an experience just as tailored as a business with a dozen customers.” As a result, they could deliver a campaign that matches the audience’s expectations continuously. Such insight, in turn, could help them position the message where its target audience is or is going to be soon. And so, to engage customers, marketers must focus on personalizing their experience. How data-driven marketing affects business performance, specifically Research from Forbes, suggests the payoff from focusing on data first is huge. In fact, some advantages of the data-driven approach include greater customer loyalty, acquiring more new customers, increased customer satisfaction.

So far, we have discussed how big data helps marketers make better decisions. Insights from the CRM, for example, can increase a marketer’s ability to predict customer behavior further. Data offers the ability to build stronger connections with potential customers. With data, marketers can build much better connections with their audience. As Tom Benton, the CEO of the Data and Marketing Association, Points out in his Forbes article: “The sheer amount of data from a near-infinite combination of media, devices, platforms, and channels allows marketers the opportunity to deliver 1-to-1 customer experiences at a massive scale. If these are leveraged adeptly, a business with a million customers can deliver an experience just as tailored as a business with a dozen customers.” As a result, they could deliver a campaign that matches the audience’s expectations continuously. Such insight, in turn, could help them position the message where its target audience is or is going to be soon. And so, to engage customers, marketers must focus on personalizing their experience. How data-driven marketing affects business performance, specifically Research from Forbes, suggests The payoff from focusing on data first is huge.

In fact, some advantages of the data-driven approach include: Greater customer loyalty, Acquiring more new customers, increased customer satisfaction, and more. According to ZoomInfo, 78% of organizations say data-driven marketing increases lead conversion and customer acquisition. Another study from Forbes reveals that, for 66% of marketing leaders, data lead to an increase in customer acquisition. But as we mentioned at the start, some marketers struggle with the data-driven approach and more. According to ZoomInfo, 78% of organizations say data-driven marketing increases lead conversion and customer acquisition. Another study from Forbes reveals that, for 66% of marketing leaders, data leads to an increase in customer acquisition. But as we mentioned at the start, some marketers struggle with the data-driven approach.

What are some ways to use big data in marketing?

According to a study from Oracle, one of the biggest challenges for data-driven marketers is using all its analytics tools effectively, including their own website. Forbes reports that only 31% As an example, exactly half (50%) of marketers with less than $10 million in sales say data-driven marketing isn’t their top priority. And the third report from Performics found that one Of the challenges marketers have while using data-driven marketing strategies is common. Cybersecurity and the availability of customer data present barriers to data-driven strategies. But, according to ZenithOptAnother, another subtype of data analytics—predictive analytics—is built on the other side. This kind is primarily concerned with defining a mathematical formula that will effectively predict results to help. One study defined the problem for marketers as the lack of “the ability to interpret and apply what they are seeing.” When asked how much time it takes them to understand and implement new marketing strategies fully, although data leads to higher customer acquisition, some marketers believe they should track every view of a page and decide which ones are relevant to their business objectives. Unfortunately, according to ZoomInfo, 78% of organizations say data-driven marketing increases conversion and customer acquisition. Another study from Forbes reveals that data leads to an increase for 66% of marketing leaders. ” Many marketing leaders find the quick wins and tactical tactics data-driven marketing can generate too complex to codify into a more eloquent SMART answer.” The chances are that’s you. BrightLocal, a local search marketing startup, wanted to find out more. So they built Spredfast, “a complete suite of automated marketing solutions that drive results and scale smarter for all. The remaining 6% say that data-driven marketing doesn’t affect customer acquisition.

Although those statistics are good, it’s unlikely that you’ll be able to make these numbers up in your efforts. Big data marketing is the process of using machine learning and predictive SEO to automate your marketing. This approach helps marketers make better decisions. It can even help a 2018 article, Bob Blythe. For example, Google Analytics reports that most businesses are losing leads due to poor landing page optimization. Machine learning software can automate the process of fixing the “SEM Post” wrote: ” you can get to be excellent at this stuff really quickly. Let’s say you’re to scale your business. A machine-learned algorithm that can do business is an eCommerce platform that manages several stores. You could build a tool that helps you decide which sites should be optimized for the best conversion rates.” Big data marketing is the use of data to build stronger connections with potential customers. Data offers the ability to build a better understanding of your audience and anticipate what they might want.

Big Data Marketing Case Study

So far, we have discussed how big data helps marketers make better decisions. Insights from the CRM, for example, can increase a marketer’s ability to predict customer behavior further. Data offers the ability to build stronger connections with potential customers. With data, marketers can build much better connections with their audience. As Tom Benton, the CEO of the Data and Marketing Association, points out in his Forbes article: “The sheer amount of data from a near-infinite combination of media, devices, platforms, and channels allows marketers the opportunity to deliver 1-to-1 customer experiences at a massive scale. If these are leveraged adeptly, a business with a million customers can deliver an experience just as tailored as a business with a dozen customers.” As a result, they could deliver a campaign that matches the audience’s expectations continuously. Such insight, in turn, could help them position the message where its target audience is or is going to be soon. And so, to engage customers, marketers must focus on personalizing their experience. How data-driven marketing affects business performance, specific research from Forbes suggests the payoff from focusing on data first is huge. In fact, some advantages of the data-driven approach include greater customer loyalty, acquiring more new customers, increased customer satisfaction, and more. According to ZoomInfo, 78% of organizations say data-driven marketing increases lead conversion and customer acquisition. Another study from Forbes reveals that, for 66% of marketing leaders, data leads to an increase in customer acquisition. But as we mentioned at the start, some marketers struggle with the data-driven approach.

What are some benefits of data analytics for marketing?

Data analytics can help marketers identify customer engagements, analyze what customers are looking for, and the best approach. Data analytics can also help with generating new content. It can also predict, with some accuracy, how people are going to react to certain ads. Marketers can use data analytics to meet the needs of their customers better. Data analytics can help marketers identify customer engagements, analyze what customers are looking for, and the best approach. Data analytics can also help with generating new content. It can also predict, with some accuracy, how people are going to react to certain ads. Data analytics can help marketers identify customer engagements, analyze what customers are looking for, and the best approach. Data analytics can also help with generating new content. Data analytics can also be used in customer service to better understand customer needs. Logistic regression is the most common type of predictive analytics. Logistic regression is a statistical model that can make predictions based on an input value of one or more variables. Logistic regression is a statistical model that can make predictions based on an input value of one or more variables.

The most important aspect of any campaign is determining who it’s targeted towards. If you’re trying to sell clothes or shoes online, your audience might not necessarily include women aged between 25 and 35 years old. If you’re planning to sell products where the product has little value, consider focusing your efforts on influencers instead. These accounts tend to generate higher-quality traffic than regular social media users. When you make a purchase decision, you may find yourself wondering: “Is this really good for me? Is this company trustworthy?” You probably already know whether or not a brand fits within your personal values; however, companies often try to convince us otherwise.

The importance of data-driven marketing cannot be overstated. The brands that aren’t using this approach are falling behind with a huge gap between them and their competitors. Data-driven marketing allows you to obtain insights about your company and your customers. With data-driven marketing, you will learn how to receive the maximum revenue from your efforts. Unsurprisingly, marketing today is data-driven — businesses don’t just aim to create a marketing campaign without analytics. Utilizing data collected from your analytics or marketing automation platform, you can make educated decisions about the future of your marketing efforts. With this approach, you will be able to learn how to increase your revenue and minimize churn.

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