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Marketing to Millennials: “Generation Me”

Marketing to millennials can be a challenge. As one of the most talked-about generations in history, this group has certainly garnered its fair share of negative stereotypes. But beyond the plenty of negative publicity and generalizations, millennials are actually a segment begging to be understood, and their preferences and habits demand attention from any company looking to win their loyalty.

Brand Positioning Strategy Guide (Interactive)

The first step in creating a successful brand positioning strategy is figuring out who your customers are. You should then choose a name, slogan, logo and other marketing tools that connect with the people you’re trying to reach. To do this, you can use customer surveys and focus groups to find out what they like and dislike about the way your competitors market themselves. After all, you want to stand out from the competition and appeal to those who will be your customers.

Design Thinking: The Art of Ideation

Design Thinking: The Art of Ideation   Design thinking is the end-to-end process of taking a product from idea to launch. It’s the blueprint used to drive the design of the product. It’s the art and science of connecting people with what they need and want that goes beyond the function of delivering emotional impact. […]

Market Research: The Essential Guide to Understanding the Market

Market Research: The Essential Guide to Understanding the Market There are five basic methods of market research: surveys, focus groups, interviews, observation, and field trials. Each of these methods has its own strengths and weaknesses, and each is best suited for diverse types of research. Surveys are best for research that requires many responses from […]

SMART Marketing Strategy (Jarvis Presentation)

Audience Analytics Digital Marketing Product Management By: Fernando Perez Date: April 5, 2022 Product Marketing: Is More Than Just Marketing 29 min read 0 comment Product Marketing: Is More Than Just Marketing   Product marketing is a complex process, but there are a few key things to keep in mind… Read More Content Marketing Marketing […]

The GRAP Content Marketing Framework (Interactive)

More Engagements with PC Social, the New Multi-Channel Marketing Solution Want to learn more? ! Fill out the form below for a free demo. Content Marketing Marketing Strategy Social Media Marketing By: Fernando Perez Date: 30th Mar 2022 30 Content Marketing Examples That Work 26 min read 0 comment 30 Content MarketingExamples That WorkContent marketing […]

30 Content Marketing Examples That Work

30 Content Marketing  Examples That Work Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and to drive profitable customer action. Content marketing can take many forms, but the most common are blog posts, social media posts, e-books, white papers, […]

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