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How Small Businesses Benefit from Data-Driven Marketing

How Small Businesses Benefit From Data-Driven Marketing Ads are everywhere. They’re in your emails, your phone, your TV, and even your fridge. Ads are annoying, but they also bring in revenue for companies like Google and Facebook. Companies spend billions of dollars each year on advertising, and the trend shows no signs of slowing down. […]

The Science Behind Audience Analytics

There’s more to audience analytics than meets the eye. By studying the science behind audience analytics, businesses can better understand their customers and make informed decisions about their marketing and advertising campaigns. Audience analytics is the study of how people consume media. Understanding who your audience is, what they want, and how they consume information. […]

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