Community Pages – Why is it so Important to my Business
A community page allows you to expand your marketing efforts beyond your own business to include other businesses and organizations. If you are a small business that thrives on customer service, chances are you will have a lot of content created due to customer interactions. Whether it’s tweeting, photos of your staff, or customer feedback, customer relations is a significant part of business growth. By having a community page, you can aggregate information on a single page, giving the customer an all-inclusive view of your business.
How are community pages useful?
Many times, these pages can help you reach out to a large audience. If your product is available through an app, you can use the community page to post promotional information about the app, including screenshots and a link to the official app website. Businesses with a solid social presence online will find that these pages offer an excellent opportunity to build relationships and trust. If you add valuable content to your business page and engage with the community, you can expect to see an immediate increase in the number of new customers.
I have several community pages which are always adding value to my brand. For example, I run a Facebook page with similar content to Fiverr, which has 20k+ members. In these pages, I post useful information about POS systems, online crafting sales, and other developments in IT security. If you find a topic that you believe will interest your audience, start covering it on the page and engaging with the community. People are happy to help, and gaining back trust is always a worthwhile endeavor.
What should you keep in mind when planning your community website?
It is easy to forget about important pages like Facebook Community Pages in a busy social media marketing schedule. It is wise to give community pages the time they deserve by giving the community the value they seek. There is nothing worse than shuttering important pages when you do not see results or targeted traffic.
An alarming number of college and university brands opt to shut down their community pages instead of automating them. Automating community pages is easier than ever and can lower your workload by as much as 25%. However, if you want to stay relevant and add value, make sure you stay active on the page. Make users feel like they can reach out to quality content creators with their product or service and become a part of something huge. Ensure you also design a community page they can easily navigate by utilizing the menu bar and posting high-quality content. Most importantly, make backups of your community pages, as you never know when your edits might be needed. Most cities with post-Graduation promotions have their own Facebook page dedicated to it. With a posted Graduation ad, you can expect to see traffic as high as 40,000 a day.
If you must run a community page, make sure you set it up for success by spending time to make it user-friendly and write informative content. Be proud of doing a good job and start entertaining your community page followers. Vice versa, if you do a subpar job, make sure people know that it is not your fault. To create a successful community only requires one main thing: an app or website. Legit businesses that do not rely on advertising on Facebook or Instagram will never see as many results as organizations that speak for themselves. Businesses that can communicate through websites, Twitter, and other social media platforms will get a better result from the community page than those who rely on spreadsheets and A/B tests.
Helpful content about your business or marketing may include community interviews, fact sheets, links to blogs posts, and more. Include links to your social media profiles so that users can sign up for your email list and send you engagement and outreach messages. Reach out to influencers and other online experts in your niche or industry to get introductions to more customers or sign up for your email list.
Is community marketing effective? Yes, but it takes work and nurturing. When people connect with your pages through recommendations from friends, bookmarks, or other users, there is an intangible benefit to that relationship. You’ll never know if all those early conversions were accidental or intentional. Nevertheless, there are clear benefits of community marketing:
To get started on community marketing, you need to do some research. Your community page is a great opportunity — and a great place — to start. Start by learning about your industry and audience. Take a snapshot of your space and gather data about the type of content and people talking about your business around it. Be sure also to take notes on the types of people who come to your page. You can get more insight from analyzing the comments section of your business homepage.
How can your brand or business benefit from community pages?
The benefits of community marketing are both immediate and long-term. It can boost business, increase brand reputation, and offer the potential for valuable long-term engagement. How do you create a community page for your brand?
If you’re selling designer products or high-ticket items, you can consider starting a community page for your brand to offer fans and followers a curated selection of your most popular products. On a smaller level, you can use a community page to post helpful content for your customers. You can answer their questions, troubleshoot their personal needs, or give them recommendations based on what they’ve enjoyed in the past.
You can also create social events for your customers, clubs, or cooperative groups to connect over a common interest and leave feedback about your products. Event pages are a great way to promote community groups and get feedback about new products and accessories.
How can you promote your community page?
You can post content on your community page that encourages engagement and creates social proof. This can be through polls, interviews, and photos. Just be sure you respond to member feedback and make the page more useful than just a product listing.
Aside from social media, there are other ways to engage. You can use forums and message boards to engage with other members and discuss your products or services. You can also use your community page to offer advice and support, especially if you have years of experience working with a specific product or a niche business area.
If you have merchandise that you’d like to promote with your community page, you can consider first selling the items on your own website or listing them on specialist sites like Redbubble and Etsy, or through other digital platforms like Instagram (where they are also commonly referred to as a community page).
If you have a blog, it’s the perfect platform for you to showcase your products and services as you facilitate official product launches. Consider sharing news stories, product descriptions, photos, or links to your Instagram stories and website. As well as offering advice and inventory for sale, these pages can also act as a marketplace. Participate in giveaways or contests with your followers to win new products and accessories to motivate them to grow their community presence.
To safeguard against foul play (e.g., scamming or impersonation), be sure to verify your community page and membership before you start to use it. The best way to protect yourself from this is by establishing a security plan to monitor your page and enforce community guidelines. If you are selling your products on your community page, ensuring a secure connection is a good place to start.
Advertising on local community pages: Local web admins can use community websites to promote their business to internet users. By placing their website on several local websites, the businesses will increase visibility. This will allow potential customers to choose to visit a site with your company’s information before they visit a regular website.
Community events and outreach are super important for small businesses. Engaging with customers and potential customers personally can help you find new markets and eventually bring in new revenue streams.