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How To Growth Hack Your Content Marketing


Growth hacking is an alternative way to grow your business without spending too much money. Growth hackers use low-cost alternatives to traditional advertising like email blasts, social media ads, etc. They are looking for ways to reach people who spend time together online and make it easy to for engaging with your brand. Hackers will take advantage of low-cost alternatives to traditional digital marketing. This includes video creation, infographics, memes, quizzes, etc. These types of content are often shared on Reddit, Facebook groups, Instagram, Twitter, YouTube channels, etc.

Creating relevant, high-quality, optimized, original, and unique websites is essential to digital marketing. These types of websites are known as “growth hackers.” They look for opportunities to improve the quality of their content and increase the number of shares. Analyzing your content and that of your competitors is key to driving growth. You want to find what works well and doesn’t so you can replicate it later. For example, if one piece of content gets ten times the number of shares compared to another, it could mean something wrong with the second piece of content. Or it just wasn’t optimized correctly.

Marketers know how to write copies that attract readers, engage them, and encourage sharing. They understand how to build trust and credibility, and they know how to keep their audience engaged.


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Content Hacking Basics

The days of writing great content and hoping people like it are over. Today, there’s a lot more to creating engaging content. To reach your target audience, you must know what works best for your brand. And that requires research. You need to understand who they are, their needs, and how they prefer to consume information. This is where content hacking comes in: using data to create content that solves real problems for your ideal customer.

You can use this same approach when crafting sales copy or any other type of marketing message. The first step is identifying the problem you’re trying to solve. Then find out which words and phrases your potential customers will respond well to. Once you know what things they care about, you can start crafting messages that speak directly to them.

How do you go about doing this? It starts with understanding the psychology behind why someone would search for something on Google. Knowing what keywords are searched for is the first step towards creating content that will get found by those keywords.

So, what are some of the keywords that people are searching for? According to Moz, these are the top 5 terms people are searching for right now.

1. “buy viagra.”

2. “where to buy viagra.”

3. “viagra generic.”

4. “Canadian pharmacy viagra.”

5. “cheap viagra.”

Once you have identified these keywords, you can set up a keyword tool to track searches for each term. Let’s say my website ranks #5 for the phrase “buy viagra,” but I don’t even show up in the results for “where to buy.” That means I’m missing a ton of traffic because I don’t offer a service that answers people’s questions.

Now, if I had a product called “Where to Buy Viagra,” it might make sense to answer the question instead of competing against other companies offering a similar service. But if I’m not answering the question, then I’m not solving the problem and making their lives worse. So, if I’m going to compete for traffic, I need to figure out how to provide value to my visitors.

This is where content hacking comes into play. By analyzing the kind of content that performs well and the ones that don’t, we can discover what to change and what not to change. 

Let me give you an example.

We recently published an article titled “8 Ways to Use Instagram Photos to Improve Sales.” We analyzed the performance of various posts from our site, and here’s what we discovered:

Post Title – “8 Ways to Increase Product Sales with Instagram” performed better than “Instagram Photo Tips”

Text – “8 Ways to Use Instagram photos to increase sales” performed better than text-only

Images – “8 ways to use Instagram photos to improve sales” performed better than image alone

But here’s what we didn’t test:

Headline – “8 Ways Instagram Can Help Boost Sales” performed worse than the headline without the image.

Images – “8 Ways Instagram Can Be Used to Boost Sales” performed lower than a post without pictures.

What does this mean?

We should keep all our headlines short (50 characters or fewer), including at least one relevant image, and avoid using too many photos.

I hope you see how much easier this makes life! All you need to do is identify the keywords that are getting searchers to click on your link, write and publish a few articles around that topic, and voilà! You just increased your conversions by 20%. So, when writing your next blog post, think about the keywords you want your readers to be interested in so they click on your link. And remember, there’s no such thing as over-optimization. You’ve done enough if you add more than 10% to your conversion rate.


Analyze Your Existing Content

Reverse engineering content is an excellent tool for understanding what works well for your site. If you look at your content, you can see which keywords bring traffic to your site, and this insight helps you create updated content that will improve your rankings.

Analyzing existing content will help show you where there might be room for improvement. For example, you could look at the content on your homepage and see whether it includes all the keywords you’d like to target. If not, you could add some additional pages that contain those terms. You can also look at your most popular articles and see whether they contain all the keywords you’d ideally like to target. If they don’t, you could consider adding new ones. You’ll want to make sure these unique pieces are high-quality, in any case.

Create New Content

Writing fresh content is an essential part of any SEO strategy. To do this successfully, you need to know what types of content work best for your site. Look at your most successful blog posts. Do they include links? What kind of images has been used in them? Is text included or just a list of items? Think about how you can expand upon this content. Include more links, better images, and even videos. These changes will improve the overall quality of your content, making it more likely to rank higher in search results. If you’re looking for inspiration, look at Moz’s guide to creating compelling content for your business.

Start With a Plan

To start content marketing, you must first decide how you want to approach it. There are lots of different approaches available.

For instance, if you want to create videos, you could start by keyword research and identifying the top-performing videos on YouTube. Then, you can create related videos for your website. Or, if you prefer written content, you could conduct guest posting campaigns to share other people’s blogs. Whatever method you choose, the key is to focus on one type of content before moving on to another. Once you’ve identified your preferred content style, you can work towards your goals.


Optimize Your Site for Keywords

Optimize your site for all relevant keywords if you want to expand your gamified offerings. Some areas focus solely on one keyword, while others try to cover many topics.

Ensure you include all the keywords you want to target in your content. You can do this by creating separate pages for each term or by writing about multiple related subjects. Use a tool like Google’s AdWords Keyword Tool to help find out which words are most popular and how much they cost. This will give you an idea of what terms people are searching for that relate to your business.

You’ll also need to consider whether it makes sense to include these keywords in your URL. If so, you may have to create different versions of your page depending on where you place them. For example, if you only use specific terms within your URL but don’t include them anywhere else on the page, you should leave them off elsewhere too. This is because you can lose rankings when search engines see duplicate content. If you only put specific terms in your URLs, you won’t be able to link back to them from other places on your website. Therefore, you’ll end up with duplicate content issues, which could lead to lower rankings.

If you think it might be worth having two pages that share some keywords, you’ll want to keep the same structure. However, you’ll want to ensure you’re not using duplicate content. For example, if you’re selling a product, you might want a single page that contains the main description of the item along with its features. Then, there would be another page that would include only the price and shipping information.

If possible, avoid using the exact text across both pages. Instead, try to add extra value to the second page by providing additional information on the featured products or services. That way, you can still provide valuable information to customers without breaking the rules against duplicate content.

Improve Your Social Media Presence

Another critical aspect of growing your online presence is building a solid social media following. While Facebook remains king among consumers, Twitter has become an essential platform for businesses that want to connect directly with their audience. Twitter allows you to post photos, videos, and links to other websites. It’s also a fantastic way to interact with your followers and get feedback on things such as new products or events. As a result, you can quickly build relationships with potential clients or even boost your sales numbers through retweets.

To get started, set up a profile on Twitter and start posting regularly. You’ll want to engage with other users and respond to comments to attract more followers. Doing so helps build trust between you and your followers, making it easier to grow your network.Once you’ve built up your following, start sharing exciting news and updates on your timeline. You can also retweet others’ posts, particularly ones related to your niche or industry. The key here is ensuring you’re adding value to your followers.

Boost Online Visibility With SEO

Search engine optimization (SEO) is a fantastic way to improve online visibility. Optimizing and linking it to relevant resources increases your appearance in search results.

To do this effectively, you first need to identify the keywords that best describe your business, and these will become the basis of all your future SEO efforts. Once you know what you’re looking for, the next step is to write unique web pages optimized for each keyword. Make sure that your titles are descriptive and include your target phrases.

Regarding hyperlinks, don’t just leave them randomly scattered throughout your page. Instead, focus on quality over quantity. That means placing links on pages that help visitors learn about your company or find solutions to problems they may have. When creating internal pages such as blog articles, use targeted keywords to ensure they rank high. For external pages, do the opposite – optimize them for low-competition keywords, but don’t forget to add a real “author” to let search engines know who wrote the article.

Finally, make sure you monitor your progress. Monitor how well your targeted keywords are performing and adjust your strategy accordingly. There’s no question that SEO is crucial in driving traffic to your online store. One study found that 90 percent of people look for a product online before purchasing it offline. This makes it vital to pay close attention to everything from your website design to your content marketing strategies to ensure that your brand stands out from the crowd.


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Analyze Your Competitors

In the content marketing game, you know that creating quality content is only half the battle. The other half is making sure your target audience sees it. What good is a blog post no one will ever read? One way to get your content in front of more eyeballs is to study your competition. By understanding what kinds of content your competitors are creating, you can not only avoid duplication and topics you may not have thought of before. Here’s a guide to help you analyze your competitors for content creation.

1. Identify all the blogs and websites your target market visits regularly. You want to ensure you include any sites with which your target market has some relationship. For example, if you sell shoes online, you might consider including shoe-related blogs and websites as part of your analysis. You could look at women’s fashion blogs and websites if you sell men’s clothing.

2. Once you’ve identified the blogs and websites your potential customer regularly reads, go through each site and take note of the types of articles they publish and how often they run them. You don’t necessarily need to read every article. Skim over a few, so you get an idea of their writing style and the kind of content they produce.

3. Look at how long each blog or website publishes new posts. Some sites update their content daily, while others have monthly or weekly updates. As you browse through these sites, keep track of how many times a day they post new articles.

4. Finally, check out each site’s backlink profile. Backlinks are connections between two separate pieces of content: websites and blogs. They can be done manually using tools like MozBar (free) and Ahrefs (affiliate) or automatically using free tools like Majestic SEO and Open Site Explorer.

5. Look at the top 10 most linked articles on each site, which usually represent the most famous content published there. The goal is to see if these articles share similar themes to yours and if you can find a topic to write about that isn’t already covered elsewhere.

6. Make a list of all the relevant keywords used throughout the links pointing to the linkable content on each site. You can then use this information to determine whether you should create content around the exact keyword phrases or focus on different ones.

7. Remember that the number of backlinks doesn’t always equal success. Even though most sites have hundreds of backlinks, this doesn’t mean they’ll convert into sales. There are too many factors involved to say definitively that the more back some sites may have thousands of pages, so it’s likely that not all of them contain the exact type of content you’d like to promote. That doesn’t mean you shouldn’t still try to gain exposure for your business via these sites. Instead, choose five or six key pages to promote based on the above criteria and let the rest slide.

8. Make notes regarding the frequency with which each page is updated. Are they updating once a month or once a week? Is there a particular section you notice that gets updated frequently? Do certain pages seem to rank well in search engines consistently?

9. Analyzing your competitor’s social media accounts can give you insight into their overall strategy. This includes which platforms they’re active on, what type of content they tend to share, etc. It also gives you an idea of where they are concentrating their efforts and how much traffic they’re generating from various sources.

10. Check out the comments left on each piece of content. What do people think of the page? How does it compare to other pages on the site? Does it is a high-quality piece of content?


Why Growth Hacking Is Important for Marketers

Growth hackers are marketers who use data to figure out what works best. They’re constantly trying to learn more about their customers and products, which helps them make decisions based on facts rather than hunches. In short, growth hackers are marketers who will test assumptions before launching new products or services. They’ll try out distinct marketing campaigns and see which ones work best. They’ll find ways to optimize conversions and increase sales. And they’ll do it all while keeping an eye on the bottom line.

This the Best Marketing Advice I’ve Ever Received

I’m not sure how many times I can say this but here goes: Don’t let your ego get in the way of good business advice. Sure, you may be a great writer, designer, marketer–whatever–but if you don’t listen to other people’s ideas, you won’t ever really grow as a person or professional. As much as we need to be our person and do things that only we can do, there’s something to be said for being open-minded enough to hear other people’s ideas.

How To Get More Twitter Followers

To get more followers is to understand why people follow others. The reason to get more followers on Twitter behind that following someone has nothing to do with whether you like them, and it’s simply a matter of finding common interests. 

Facebook Page Insights: How to Use Them to Improve Engagement

You know by now that Facebook isn’t just another social media platform. It’s a place where businesses build relationships with consumers. But did you know that Facebook also offers insights into how users engage with your page? With these insights, you can learn how to improve engagement on your page.

What Makes a Good Headline?

A good headline is concise and direct. It provides information without asking too much from Marketing is all about experimentation, and you’ve got to know what you’re doing before you start. So why not take some time to learn about growth hacking? What does it mean to “hack” marketing? Why should you care about a growth hacker? 

Moving the Needle

Growth hacking is about growth, not just marketing. Growth hackers don’t care if something works or doesn’t; they want to know why something didn’t work. They are problem solvers. Growth hackers are obsessed with data and metrics. They are the people who refine strategy and tactics so that every marketing effort is effective. And most importantly, they are the ones who provide insights into what works and what does not work.

Marketing is all about building brand awareness through consistent messaging and experiences. Growth hackers are the ones responsible for providing those insights. They are the ones who track how well your messaging resonates with customers, whether it’s a new product launch, website redesign, or even an email blast. They also get involved in customer service issues and help you understand why customers aren’t returning to your site after making a purchase.

Any company can hire growth hackers as full-time employees. However, their role is best described as “growth engineer” because of their ability to make a business successful.

It’s All About the Data

Growth hackers are often associated with marketing campaigns, but growth hacking isn’t really about marketing; instead, it’s about creating usable data. This means understanding what you want to learn from your customers and how to make sense of the information you gather.

Assumptions are just the beginning. Once you’ve gathered enough data, you’ll need to analyze it and use it to inform decisions. You’ll need to know whether your assumptions are correct, and you’ll need to understand why specific actions might work better than others. You’ll need to know what works best if you’re doing things like A/B testing. Marketing strategies should be based on accurate data. If you don’t have data, you won’t be able to tell whether your strategy is working. You won’t even know what you’re trying to achieve.


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Think Like a Growth Hacker

A growth hacker thinks like a scientific researcher. They create hypotheses and then test them. Every time a growth hacker does a test, they learn something new about how people use their product. This helps them make better decisions next time around. Growth hackers don’t waste time following rules and theory; they follow what works. They look for ways to optimize existing efforts rather than starting over. They rely heavily on intuition, and they trust their instincts.

How to get more visitors using reverse engineering

There’s no question that getting more visitors to your website is a top priority for any business. But how do you go about getting those visitors? One approach is to reverse engineer your competition. By closely examining the state of their strategies for visitors, you can adapt and improve upon those strategies to get more visitors to your site. The article will describe ways you can use this technique to drive targeted traffic to your website.

The first step is to identify what makes them successful. It might be their headline or image; it could be something as simple as having a link on their home page pointing back to their homepage. The critical thing here is that there must be something valuable from other sites you could include. Once you’ve identified that element, you need to figure out what type of content will appeal to that audience. For example, if their headline is “Free Online Graphics,” then you should think about what kind of graphics would interest people who visit free online graphics websites. You may find that the best strategy is to create a list of all the types of images that you’d like to see on your site. Then, you can write headlines for each category of content. That way, when someone visits your site, they’ll be presented with options that match their interests.

You can also try optimizing your copy for mobile users. This usually involves reducing the number of words used and simplifying text so that it’s easier to read on small screens. Also, ensure that your site loads quickly (significant for mobile devices) and doesn’t require too many clicks to navigate.

There are three main steps to getting started:

1. Identify problems.

2. Create solutions.

3. Implement solutions.

Start by thinking about the problems your target audience faces.

What do they struggle with?

What are their biggest challenges?

These are You need to answer these questions with the right solution. Once you’ve found your problem, brainstorm viable solutions. Write down everything you can think of. Try different ideas until you find something that seems promising.

Finally, implement your idea. Act and start implementing your solution. Test it out, and make changes. Keep iterating until you find an approach that works. The result is a solution that solves the problem while also being valuable to your target audience.

How to increase your social shares

Social media accounts should be linked directly to your website. If you don’t link your social profiles to your website, you won’t be able to see how many people are following you and what type of content they like. You’ll also miss some great opportunities to increase traffic to your website.

A post with quotes from other articles is more likely to go virally, and this is because people tend to share things that resonate with them, whether it’s positive or negative. So, use quotes from other articles to help spread the word about your brand. Use images to create better content, especially for blog posts. Pictures make the text easier to read and understand. They add personality to your writing, making it more engaging. Plus, they look good too.

Add a “click to tweet” to your content. When someone reads something interesting, they might want to share it with others. Adding a “click to tweet,” such as Twitter’s retweet feature, makes it easy. Don’t forget to include an image ALT tag. An ALT tag helps ensure that those with visual impairments can still view your content. Without one, they won’t know what the picture represents.

Lead magnets are one of the best ways to generate quality leads for your business.

Lead generation is one of the most critical components of digital marketing. If you don’t generate enough leads, you won’t be able to grow your business. This article will cover how to use lead magnets to increase conversions. We’ll discuss why lead magnets work, how to write effective ones, and how to analyze data to ensure your lead magnets convert well.

How to Use Lead Magnets Effectively

When creating lead magnets, think about who will benefit from reading them. For example, if you’re selling software, you might want to provide a free trial of your software, so potential customers can try it before paying for it. If you’re selling services, you may want to offer a free consultation to help clients select the best service provider.

You can use lead magnets to attract visitors to your website, but you must first have a solid strategy to convert these visitors into leads. Here’s what you need to consider when deciding which lead magnet to use:

What problem does your lead magnet solve?

People are willing to pay for products or services that solve their problems. However, not all people buy from you just because you’ve solved their problem. Some people prefer to research companies online before buying anything, and others may be wary of salespeople trying to sell them products. If your lead magnet solves a problem, you need to figure out how to present it in a way that resonates with the buyer. Consider the types of objections people typically have when considering purchasing your product. What would convince them to buy it? For example, if you’re offering a free product trial, you should mention any upfront limitations (e.g., no refunds).


Publish Source Content

The days of publishing content just because it exists are over. Today, you must publish content that is relevant and unique. If you want the content to grow your audience, you must provide value to your readers. This doesn’t mean that you need to write something completely new; instead, you need to find existing information that is interesting and relevant to your audience. For example, if your target audience includes business owners, you should look to help them improve their businesses.

To get an idea of how much time you’ll spend writing each week, look at the posts on your blog. 

  • How long does each post typically run?
  • Can you create more than one post in some categories?
  • Do you have any “best-of” or other highly promoted posts? 

Once you know what kinds of content you can produce quickly, think about which topics will take the most work to research and write. These are likely to be your high-priority blog posts. For me, this means reaching out to my email list and building trust with my subscribers. I’m not going to spam anyone. But I do want to keep my list up-to-date and communicate with them regularly.

Create a Simple Study

The best studies are those that don’t require much effort to run. They’re easy to set up, easy to manage, and easy to analyze. And they provide actionable insights that help you make decisions. To start, let’s look at what makes a good study.

Choose Your Core Topic

Your core topic is the thing you’d like to learn more about. If you want to know how often customers use social media, then social media usage is your core topic. Or you’re curious about how many times people download apps each month. In either case, there’s some sort of metric you could measure. So, choose one! It can be as simple as “How often do people visit our site?” or it might be something specific: “What’s the average number of products added per customer every week?”

You may also have multiple topics in mind. For example, if you wanted to see which social networks are most popular with younger demographics, then Facebook, Twitter, Instagram, Snapchat, and Pinterest would qualify as different core topics. Just pick one for now.

Set Up Your Study

Now that you’ve chosen a topic, you need to decide how you’ll collect data. The easiest way to get started is by using Google Analytics. This tool gives you valuable insight into how visitors interact with your website, so we recommend starting here. Using GA allows you to track conversions, too, so you’ll be able to see how well your marketing efforts are working.

If you’re already tracking conversions with another tool, feel free to continue doing so. However, if you’re setting up a new campaign, then GA is a suitable place to start. You can also collect additional metrics from GA—for example, you can see who visits your site most frequently and where they go when they arrive. Once logged into GA, click the Audience tab in the menu bar. Don’t worry about anything else yet—we’ll cover that soon—but simply scroll down until you reach Conversions. Click New Conversion, and you’ll enter a new conversion event.

Add a Goal

Goals are actions you want your users to perform. When someone completes a goal, then you’re happy. On the other hand, when no goals are achieved, then you’ll be disappointed. Since you’re interested in measuring conversions, you’ll want to add a goal to the new conversion event. Choose the goal type you’re interested in tracking (such as a purchase), then select the product or service you sell. Then choose the step(s) in the process that led to selling.

For example, selling a monthly subscription plan could create a goal with an expiration date. Once a user signs up for your service, he will automatically be signed up for the next month for free. When creating goals, you should always include a negative value. This ensures that you won’t accidentally convert non-converts into converts.

Include Additional Metrics

Once you’re done setting up your first goal, you’ll see a few other metrics appear. These include Goals, Impressions, Pageviews, Sessions, Unique Visitors, and Bounce Rate.

After adding your first goal, you can view its performance over time. Here, you’ll be shown a chart showing the number of goals completed versus the total number of plans created. At this point, you should have a good idea of what you’re aiming for.

However, before moving to the next section, set up a filter to exclude any goals that aren’t relevant to your study. To do this:

  1. Navigate back to the Conversions page and click Filter.
  2. Scroll down until you find the option to Include/Exclude by Goal Type.
  3. Check the box next to Goals, then click OK.

This is important because if you’re not excluding irrelevant goals, you will end up including them in your analysis. This would skew the results since you’re comparing apples to oranges.

To further refine your filters, click Advanced Filters on the left side of the screen. From there, click Customize Columns. In the resulting dialog box, you’ll now be able to sort by various columns such as Date, Time Range, and Value. Use these filters to narrow down your list of goals. Click Save at the bottom of the page. If you don’t change any settings, you’ll return to the same filtered results every time you visit the Conversions page.

Analyze Data

Now that you have all your data organized, it’s time to analyze it. Here, you’ll notice four tabs: Overview, Day, Week, and Month. The overview tab contains information about how many goals were created each day, week, or month, and it also shows the average amount spent per goal and the rate for each.

The Day tab displays details about each goal created on that day. You can see the date, time range, and amount spent, and you can also see the traffic source and referrer. The Week tab has similar features to the Day tab, but instead of displaying a single day, it lists seven days. For convenience, all dates are displayed from Sunday through Saturday.

On the final tab, the Month tab, you can see the same information as the previous two tabs, except for one significant difference. Instead of seeing daily details, you’ll only get one line of information. However, you can still drill down to see more detailed daily information. Here, you’ll find information about the goal, the date, the time range, the amount spent, and the bounce rate. Just like the Day tab, you’ll also be able to see where the traffic came from and who referred the visitor.

Use the information you collect to determine which strategies worked best.

  • Did some keywords generate higher conversion rates than others?
  • Was there a particular period when people were most likely to convert?

You may want to consider using those keywords in future campaigns. Or you discovered that certain times of the year performed better than others, and you found that having an offer on hand throughout the campaign increased conversions. Whatever you find will help you fine-tune your efforts and improve your overall conversion rate.

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Writing Guest Posts

Guest blogging is one of the best ways to build authority and link profiles.

A content hacker’s guide to guest posts

Guest posting is one of the most effective ways to build backlinks and increase brand awareness. But it doesn’t come without risk. If you don’t do it correctly, you could get banned from Google. So how do you avoid being blocklisted? Here are some tips to follow when guest posting.

Pro tip: Use data to decide which pages to link to from your guest posts

Guest posting is one of the most effective ways to build links to your site. However, knowing whether you’re doing it well can be difficult. You might think that adding links to relevant pages on your site is enough, but there are many factors to consider. One of the biggest mistakes people make is linking to irrelevant pages. To ensure that your guest posts produce high-quality links, you’ll need to look at the pages you’re linking to. An effective way to do this is to use a rank tracker. Rank trackers allow you to see how often different pages rank for specific keywords, giving you insight into which pages are getting traffic and which aren’t. By looking at the ranking pages, you can determine which ones are worth linking to.

You can also use a keyword research tool to help you figure out which pages are worthwhile. For example, I’ve used Keyword Explorer to identify some of my favorite keywords and found that I’m likely to receive more traffic if I link to pages that rank highly for those terms. Once you’ve identified the pages that you’d like to link to, you can start writing your guest post. Make sure that you include a solid call to action in your headline. In addition, make sure that you write something interesting to read. The best guest posts are written by someone who knows their topic inside and out, and they’re engaging because they provide value to readers.


Create Content Personas

Content personas are helpful because they give you insight into your target audience and better understand what your readers want and need. Once you know what those things are, writing content that resonates with your audience becomes more effortless. Creating content personas makes writing content much less daunting. You no longer feel like you’re writing for yourself; you’re writing for your audience. By understanding who your audience is and what they want, your job as a writer becomes much more intuitive and enjoyable.

You can create content personas by using the following process:

1. Brainstorm

Think about people in your life or social media who share your beliefs and values. Then think of other relevant groups of people. Your brainstorm should include people who align with your mission statement. For example, if you’re trying to sell products to women over 30, brainstorming might consist of friends from that age group, mothers, grandmothers, sisters, daughters, and so on.

2. Define

Once you have an idea of your ideal reader, narrow down the list further. Think about your goals and mission statement. What does your company stand for? Who else shares these same beliefs and values? What types of products/services do they enjoy? Why do they buy them? Finally, consider the specific demographics you want to attract through your blog. Do you want to appeal to young professionals, parents, men, women, etc.?

3. Identify

After identifying the type of people you want to reach, go back to the first step and add any additional characteristics that may apply. For example, if your blog is geared toward moms, you can add “moms with kids under 5” to your persona. It’s essential to keep the number of attributes to a minimum because it will help reduce cognitive load (the amount of information you must hold in mind at once).

4. Summarize

Now that you have a complete picture of your intended audience summarize it in one sentence or two. For instance, if you were selling high-end jewelry, your summary would be “women interested in buying expensive jewelry.” If you were selling organic food, your summary would be “people who care about healthy eating.”

5. Name

If you created multiple personas within a single industry, name them after a specific product or service. For example, let’s say that you had three personas: mom bloggers, soccer moms, and active moms. Each persona could have its titles, such as Mom Bloggers (Mommies), Soccer Moms (Soccer Mommies), and Active Moms (Active Mommies). This allows you to segment and personalizes your marketing efforts based on your audience.

6. Use

Once you’ve named your personas, use them whenever possible. For example, say that you had three personas: mom blogger, soccer mom, and active mom. When someone visits your website, instead of having generic text explaining what your company is about, use the appropriate persona’s description. For example, if a mom goes to your site looking for soccer equipment, she’d see the text: “Soccer Equipment | The best place to get soccer gear for your child!”

7. Repeat

You don’t need to create personas when you launch a recent blog post. But make sure you revisit this exercise periodically, especially if you plan to update or change any aspects of your content strategy. You’ll find that reusing the process helps you focus on the most crucial elements when creating new blogs.

8. Measure

Finally, once you’ve defined your personas, measure their effectiveness by tracking their engagement rates. You can follow this using Google Analytics or another tool. Simply log into your analytics account and look up the demographic data for your personas. See where they spend most of their time online. Where do they prefer to read articles or watch videos? Are there certain days or times during the week that they’re more likely to visit your blog? These answers should give your insight into which persona(s) are driving traffic to your blog.


Piggyback Your Traffic

Guest blogging is one of the best ways to build authority and gain exposure within your niche. But it takes work. You must find high-quality sites that accept guest posts and pitch your ideas to them. If you don’t know where to start, here are five tips to help you find the perfect blog for your next guest post.

Look for a Blog with High Domain Authority

The domain authority (DA) score measures a site’s trustworthiness based on its link profile. DA is calculated using Moz’s Open Site Explorer tool. Sites with a high DA tend to rank well in search engines because they have a powerful reputation among web admins.

Check Out Their Top Posts

Look for posts that are like yours. They might already be doing something like what you want to do. It’s also helpful to check out older posts if you want inspiration.

Find Top Commenters

If you write an extensive article, the last thing you want is no one to comment on it. Look at who has left comments on past posts. Who are the top commenters? Do those people comment regularly? Write an email asking if they would be willing to share their thoughts on your topic. Be polite but persistent.

Make Sure There Is Some Room for Growth

Some blogs will tell you upfront that they only accept guest posts from established companies. While some do, others may not. Make sure that the space is clear before pitching your idea.

Pitch the Editor-In-Chief

This is the hardest part, but it’s worth it. Editors often receive hundreds of pitches per day. So you need to stand out. Before starting your pitch, take some time to research the editor so that you can personalize your pitch. You could even send them a quick email introducing yourself and sharing why you think they would enjoy reading your post.

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Hopefully, these tips have given you some ideas for growth hacking your content marketing. Remember, the most important thing is to be creative and think outside the box. There is no one-size-fits-all solution, so find what works best for you and your business. And don’t be afraid to experiment – the worst that can happen is that you’ll learn something new in the process.

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