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How to Market Your Business Page on Facebook for New Customers

 

Facebook is the perfect platform to market your business to new customers. With over 2 billion active users, there is a vast pool of potential customers to target. And, with Facebook’s targeting options, you can narrow your audience to those most likely to be interested in your products or services. 

In this blog post, we will look at some of the best strategies on Facebook so that you can grow your small business. 

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How to Use Facebook Insights to Get New Customers

Are you looking to find new customers? You’re starting your first small business or want a little extra revenue to supplement your current income. Regardless of your situation, finding new customers can sometimes feel like a daunting task. But, with the right tools and strategies, you can quickly identify new prospects, reach out to them, and capture their interest to turn them into customers!

Facebook’s insights can uncover information about your audience and target them based on specific criteria. For example, you may want to focus on reaching users who are interested in your niche product or service. Or you’d like to focus on getting your posts seen by users in some geographical regions. With suitable filters, Facebook insights can give you precisely what you need to drive sales. Here we’ll go over some of the best ways to use Facebook insights to discover new leads.

Create a Custom Audience Based on Interested Users

You can easily define custom audiences in Facebook insights using the’ Create Audience’ feature. Once you’ve created an audience, you can apply that filter to all your posts, and Facebook will automatically display relevant posts to that audience.

For example, let’s say I wanted to target interested users in my finance blog. Using Facebook insight’s ‘Create Audience’, I could create a group of people who fit that description. Once I did that, I could share content tailored to my audience.

Audience, Insights, Data Analytics, Customers, Data 

 

Identify People Who Have Visited Pages You Like

Another powerful tool in Facebook insights is the ability to identify visitors to pages you follow. Let’s say I’m following the Wall Street Journal, and I notice that many of its followers are also interested in investing. If I wanted to reach out to these readers, I could create a custom audience based on their interests, and then I could share articles written by the WSJ on their behalf.

In this example, however, I would only want to reach out to those who are already visiting the WSJ page. So, I could create another custom audience based on the visited pages and then target only those users. This would allow me to connect with fans of other popular news websites without annoying regular readers of the WSJ.

Target Ads to Specific Demographics

With Facebook ads, you can choose to target both demographics and locations. By targeting demographic groups, you can reach distinct kinds of users. For instance, if you sell products to women, you can target men and women separately. And by targeting locations, you can reach people in specific places.

So, if you run a restaurant and want to promote exclusive deals to locals, you can target local users within a specified radius of your establishment. Of course, you can choose to exclude users outside that area.

Reach Out to Potential Leads

Finally, you can use Facebook insights to reach potential leads. If you’re selling something online, you can use these Messages’ options to contact potential buyers directly via text message.

This is especially useful when you have a lot of contacts in one city who fit a particular profile. For example, if you’re selling a home remodel kit, you can reach out to homeowners in a single zip code who meet a specific price range.

Using Facebook insights correctly is easy, makes marketing much more accessible, and can even help you avoid wasting money. If you ever want to get started, here are the basic steps.

1. Choose the type of audience you want to target.

2. Define your audience using the ‘Create Audiences’ feature.

3. Select the pages that you follow.

4. Choose to either target the exact audience you targeted in step 2 or select a broader audience.

5. Share your content with the appropriate audience.

Marketing, Insights, Headlines, ADS, Marketing 

 

How to Use Facebook to Get New Leads

Facebook ads are one of the best ways to reach people looking for freelancers. If you’re struggling to land projects, consider how you could use Facebook to increase your freelance client base. Here’s what you need to know about Facebook ads and how to ensure they work for you.

I’m not getting the results I expected from advertising.

If you’re not getting the results you expected from Facebook advertising, don’t worry – you’re not alone. Many businesses find that Facebook advertising is a fantastic way to reach new customers, but it can be tricky to get the hang of it. Here are a few tips to help you get the most out of your Facebook advertising campaign: Make sure your ad is relevant to your target audience. The more relevant your ad is, the more likely people will click on it. Use eye-catching images. People are more likely to notice and remember an ad with an eye-catching appearance. Use strong calls to action.

If you want people to take specific actions after they’ve seen your ad (like clicking through to your website or making a purchase):

  1. Make sure there’s a clear call to action in your ad copy.
  2. Include links to landing pages where people can learn more about your offer.
  3. Don’t forget to include a link to your business’s homepage so people know how to contact you if they have any questions. You can also use promoted posts to keep people engaged with your brand.

Promoted posts appear at the top of news feed stories, and other topics users are interested in, so you can promote content without paying for ads. People who like your promoted post might check out your page by clicking the link in the center.

When running paid campaigns on Facebook, it’s important to track everything. “You need to build a robust reporting system because otherwise, you won’t know what’s working and what isn’t,” says Matt Ocko, co-founder and CEO of Social Media Examiner.

The best time to run an ad is when your followers are actively online. However, this doesn’t mean you should always advertise during peak hours. Instead, think about times when your ideal customer is active on social media, such as before bedtime or commuting to work.

There are two types of Facebook advertising: paid and organic. Organic posts appear naturally in the News Feed, just like regular posts. Paid posts cost money, but they also display higher-than-average visibility. Once you decide which kind of post you’d like to send to your fans, you’ll need to pick a budget and set a daily spending limit. When ready to send your message, choose the ‘Post’ icon.

 

Advertising Goals?

You’ve heard about “lead generation,” where you pay to send people to your site. But there’s another way to generate leads: lead nurturing. This strategy involves creating content that helps prospects learn more about your brand and send them on their merry way.

Most businesses don’t know how to nurture leads effectively; they think it requires lots of money, time, and effort. Lead promoting is surprisingly easy.

So, let’s start with some questions:

  • What problems does your product solve?
  • Who needs it?
  • Why do they want it now?
  • And why did they come to you?

If you’re like most small businesses, you’ll find that many of these questions overlap. For example, you offer software solutions for small businesses. So, you might ask yourself, “What kinds of companies use our products?” Or “Who uses our products?” Once you answer those questions, you’ll be able to determine whether you’re trying to sell something or build a relationship. If you’re selling something, your ads focus on getting people to buy. On the other hand, if you’re building a relationship, your ads will focus more on educating people and helping them make better decisions.

Here’s the good news: Lead nurturing doesn’t require big budgets. You can easily set up a free trial account on HubSpot’s CRM tool, Salesforce, or Google Analytics. Then you can track how much traffic each ad gets. And if you’re looking to grow your sales team, HubSpot offers a free plan called the Starter Plan. With this plan, you can run up to thirty campaigns per month and add unlimited contacts to your database.

Ads. Facebook. Social, Marketing Strategy, Insights 

 

Creating your Lead Magnet

Lead magnets are one of the most effective ways to generate leads online. They’re free to produce, cost little to distribute, and don’t require much maintenance. Once you have a compelling offer, you can use it to attract visitors to your site. You can even sell products directly from the lead magnet.

A lead magnet is a content designed to entice someone to act. For example, you might create a blog post about a topic related to your industry. Then, you could include a link to download a PDF version of a white paper or report. Or you could provide a video tutorial that teaches people something new. Whatever you choose, make sure that it provides value to your audience. If you think about it, everyone who visits your site is looking for information. So, why wouldn’t you give them what they want?

To help you produce ideas, here are some examples of lead magnets we’ve seen work well:

• White papers

• Reports

• Ebooks

Checklists

 

Create Video or Video Series

Video is a fantastic way to communicate with customers. In fact, according to HubSpot research, 73% of consumers prefer watching videos over reading text. Videos are also excellent for building trust, increasing brand awareness, and generating leads. If you’ve got a delightful story to tell, people will watch.

But there are some things to consider before jumping into video production.

1. Invest in Better Equipment Before Starting Out

You don’t need fancy gear to make great videos, but you must start small. Start with a tripod, a microphone, and an editing program like Adobe Premiere Pro. You can add additional cameras, lenses, lights, and microphones as you grow.

2. Know Your Audience

Before you shoot anything, think about what type of audience you want to reach. Are you looking to attract potential clients? Or you just want to highlight your products or services. Knowing your target market will help you craft a compelling video.

3. Create Content That Matters

First, check out your budget. A professional-looking video may take weeks or months to shoot, edit, and upload. And you’ll need enough time to market the video so that viewers know where to go once they finish watching.

 

Designing your Landing Page

Landing pages are designed to convert visits into leads, and they should provide all the information necessary for the visitor to decide whether to take some sort of action. This includes providing enough detail, so the visitor knows what they want and ensuring that the call-to-action fits within the context of the ad. There are many ways to design a landing page, but there are three main types: informational, transactional, and conversion.

Informational landing pages inform visitors about something. These are great for introducing a brand, promoting an event, or sharing news. Informational landing pages usually include much text, images, videos, and calls to action.

Transactional landing pages allow visitors to buy products or sign up for offers. Transactional landing pages often look remarkably like informational landing pages. However, they tend to focus on selling a product or signing up for a recommendation rather than informing.

Conversion landing pages encourage visitors to do specific activities such as filling out a form, downloading a file, or subscribing to a newsletter. Conversion landing pages are usually much shorter than informational or transactional landing pages; they don’t include a lot of text or images and typically have just one call to action.

There are many ways to design each type of landing page. For example, informational landing pages might include:

  • A brief description of the topic.
  • A list of benefits.
  • Testimonials.
  • A link to contact info.

Transactional landing pages might include a button where visitors can buy a product, download an app, or sign up for a free trial. And conversion landing pages might consist of a form where visitors can fill out a survey, enter their email address, or subscribe to a mailing list.

Ensure that your landing page provides all the information required for the visitor to decide to act. To do this, think about what the visitor needs to know and how you want them to work once they find out the information. Then write down everything you believe the visitor needs to know. Next, organize your copy around those topics. Finally, test different versions of your landing page to see which ones convert best.

 

Using Facebook Groups to Grow Your Business

Facebook Groups are one of the best ways to build a loyal following for your brand. They’re free, easy to use, and offer many benefits. Facebook says there are over 2 billion people using Groups every month.

Groups allow businesses to connect directly with customers and prospects. You can create a group about local events, industry news, and product reviews. Then, you can invite friends and fans to join. This allows you to communicate directly with your audience without email marketing tools.

You can also post videos, photos, polls, questions, and surveys to encourage interaction among members. If you keep it positive, your posts won’t look spammy. And, since Facebook doesn’t charge businesses for posting ads, you don’t have to worry about running out of money.

To ensure your group stays active, consider creating a moderator role. Moderators are responsible for keeping things civil and ensuring everyone follows the rules. If someone breaks those rules, moderators can ban them from the group.

Once you build up a solid membership, you can begin promoting your group. You can add a link to your Group profile on your website or blog to do this. Or you can include a unique URL in your emails. When people sign up for your list, they’ll automatically become members of your group.

To boost engagement even further, you can ask participants to answer a survey or take a poll. These activities help you learn more about what your followers like and dislike about your brand. Plus, they can help you identify trends and patterns within your target market.

In addition to providing valuable insights, Facebook Groups are a suitable place to sell products. You can host giveaways, announce promotions, and promote sales. You can even set up a Shopify store inside a Facebook Group.

Build long-lasting relationships with customers

Facebook Groups are one of the best ways to connect with people online. You can use it to promote yourself, sell your products, and engage with your audience. But how do you know whether it’s working? How do you measure success? And how do you make sure you don’t waste money? We’ve got some tips for you.

Increase your organic reach

Organic reach is one of the most important metrics used to measure how well you are doing online. Organic reach refers to the percentage of people who saw your post without seeing it in a paid ad. This number is calculated based on the size of your audience and the type of post you make. You can increase your organic reach by posting regularly, engaging with your followers, and connecting with influencers.

Learn valuable market research data

Market research is great for testing new products or services before the launch. Whether it’s a new app, a new product, or even just an innovative marketing campaign, there are many reasons why you might want to test your idea out before spending money on advertising, hiring employees, or anything else.

A simple survey can help you gather information about your audience without spending much money. You’ll know precisely how your customers feel about your brand, what problems they face, and whether your ideas are working.

Here are some questions to ask yourself when creating a survey:

1. What do I want to know?

2. How much does it cost me?

3. To Whom am I asking?

4. When will I use the data?

Facebook Group Types

Facebook allows people to form public groups, where anyone can join, and private groups, where only approved members can join. Public groups are open to anyone, while private groups are closed to outsiders. Here’s how to choose the best group type for your needs.

Groups Are Now Searchable in Google

Google announced it would allow anyone to make a public group on YouTube. This means that users can easily find videos hosted on YouTube by searching for keywords related to the video. For example, if someone searches for “How to Make a Fireplace,” they might see a list of videos hosted on the site. These videos could include tutorials, how-to guides, product reviews, etc.

The announcement came just a week after Google began allowing people to create closed groups on the platform. Previously, only administrators had access to those types of groups.

This change means that public groups will become easier to use, especially since they don’t require approval from an administrator. However, there are some downsides to creating a public group. First off, spamming will occur since anyone can add members to a public group. Additionally, members can view the group’s contents even if they aren’t part of the group.

There are ways to prevent users from viewing the group’s content. You can either block specific IP addresses or set up a password-protected group.

Groups Are Now Public on Facebook

Facebook is rolling out a feature called “private groups,” which are secret groups where you can post without anyone seeing what you’re saying. While it sounds like something you’d want to keep under wraps, it’s useful. You can use it to organize events, plan parties, or simply chat about things that don’t necessarily require public scrutiny. But while you might think you’ve got some privacy, you haven’t.

The feature is now live on Facebook and works precisely as you imagine. When you go to add a group, you’ll see a checkbox next to the name field. If you uncheck the box, people won’t find the group unless they know the exact URL. This includes friends, family members, coworkers, and random strangers. So if you want to ensure that your boss doesn’t stumble across your plans to take over the world, you can do that now.

But here’s the thing: Even though the group isn’t visible to others, it’s still possible for people to comment on posts, share pictures, etc., even though the comments won’t appear in searches. And since the group is technically still public, it could expose you to legal issues.

So why does Facebook let you create a group without giving you complete control over who sees what? According to the company, you’re supposed to invite people into the group, and Facebook says that the whole idea behind the feature is to give people the ability to connect privately.

Of course, that’s easier said than done. As we mentioned, you can’t prevent people from joining the group, nor can you stop them from sharing anything once they’re inside. And if you try to delete the group, you’ll lose access to everything that happened within it — including posts, comments, and likes.

Facebook recommends that you set up a separate email address for group communication. That way, you can send messages directly to the group and avoid exposing yourself to liability.

In short, you’re probably better off keeping your groups private unless you need to share information publicly.

Private – Visible

Groups Are Your New Friends on Facebook

Facebook introduced visible private groups in 2017, allowing people to set up groups where members can see each other’s posts, photos, and comments without having to be friends—and it seems like everyone wants one. But there are some things you should know before jumping into a private group.

The most significant difference between public and private groups is that while public groups are open to anyone searching for a topic, private groups require approval from the group creator before anyone can join. This makes sense because you want to ensure that only those who care about the subject can join. You could use this feature to keep family members out of specific conversations.

But here’s the catch: If you haven’t approved a friend request, you won’t be able to see their posts in your feed. And since most people don’t bother asking permission to join a group, they might never find out that they weren’t invited.

If you allow people to join your group, you’ll still need to moderate your group regularly. Otherwise, you risk being overrun by spammy posts and annoying messages. Plus, you’ll lose control over how much information your members share.

So, if you want to start a private group, think carefully about whether you want to invite strangers into your inner circle.

Private – Hidden

Groups Offer an Easy Way to Create a Closed Group for Those Who Know Each Other Well”

Creating a private group isn’t hard. Here’s how it works:

1. Type in the name of the group you’d like to create.

2. Click “Create.”

3. Give the group a description and choose whether to make it public or private.

4. Add members to the group.

5. Share the link to the group with others.

Coming soon: Visual content groups

Facebook is testing a new visual content group feature, which lets you group posts in one place. You’ll see graphic icons next to each position, letting you know whether it’s text, photo, video, link, etc.

This could be useful for businesses that want to show off specific types of content. For example, if you’re selling furniture, you could make a “furniture” group where you’d put all your furniture product images. Or if you sell clothing, you could form a separate group for fashion.

Social, Social Media Marketing, Facebook, Instagram, LinkedIn, Twitter 

 

Create a Facebook Giveaway

Facebook offers many tools to help you run a successful giveaway campaign. You can use it to promote your products, grow your audience, and build relationships with people worldwide. But there are some things you should know about running a giveaway on Facebook before jumping into the fray.

A giveaway might seem like a fantastic way to reach a wide range of people, but if you try to give away something everyone wants, you won’t end up with many entries. Instead, choose one item that appeals to a specific group of people. For example, if you’re giving away a gift card to a restaurant where most of your fans go, you’ll receive numerous entries. On the other hand, if you’re trying to win a prize for a product that no one needs, you’ll find yourself empty-handed.

Step 1: Decide the goal of your Facebook contest.

Your goal will help you decide what to do next. You’ll probably want to run a giveaway or sweepstakes if you’re trying to sell products. You might even consider giving away some freebies. But if you’re trying to build brand awareness, you could start a discussion about a topic related to your business. Or maybe you’d like to encourage people to join your email list. Whatever it is, ensure you’ve got a clear idea of what you want to accomplish before launching a Facebook contest.

If you don’t know precisely what you want to achieve, here are a few questions to ask yourself:

1. Do I want my customers to interact with me on social media?

2. Am I looking to generate interest around a specific product or service?

3. Is there a particular audience I’m targeting?

4. What does the competition look like online?

5. How many people are likely to participate in my contest?

Step 2: Determine your Facebook giveaway prize

Facebook contests are one of the most effective ways to generate leads, increase brand awareness, and build customer relationships. But there are many things you need to consider before launching your next promotion.

1. Giveaway Prizes You Can Afford

If you want to run a low-cost promotion, it’s best to stick with something that costs less than $5. This is because you don’t want to spend too much money on giveaways that won’t provide enough value to make up for the cost.

2. Prize Ideas for Your Business

An excellent place to start is with your existing product offerings. For example, if you sell software, you could give away a free 30-day trial version of your software. Or, if you sell physical products, you could offer a discount code for 10% off your entire purchase.

Step 3: Identify your Facebook giveaway entry method

Facebook contests are a fantastic way to engage your audience and boost brand awareness. But you must make sure it’s easy for people to participate. Here are three ways to identify your Facebook giveaway entry method.

Ask Your Audience What They Want

You can find out what type of giveaways your fans want by asking them directly. You can ask questions like:

• How often do you use social media?

• Which platforms do you prefer?

• What types of giveaways do you enjoy most?

Step 4: Make sure you can contact the giveaway winner.

The best giveaways are those where you don’t even know what you’re giving away. You give people a chance to win without asking for anything in return, and this gives people a reason to sign up to receive emails about future promotions. But how do you make sure you can reach the person you want to provide the prize for? Here are some tips to help you make sure you can contact the winner.

Set Up a Contact Form

You can set up a form on your website allowing potential entrants to enter their names and email addresses. Once you’ve collected enough entries, you can send an automated email to the winner, letting them know they won.

Add an Email Address to Your Privacy Policy

If someone signs up to receive emails from you, they’ll need to provide an email address. If you use MailChimp, you can add an “opt-in” box to your privacy policy, letting people opt into receiving emails from you.

Use A Captcha

A captcha is a code that asks for a word or number and helps prevent bots from entering fake names and addresses. They’re easy to implement, and most web hosts offer one for free.

Step 5: Create a contest or Facebook giveaway post

Facebook has announced changes to how it displays posts related to giveaways and contests. This includes the ability to pin a post to the News Feed, which increases engagement. You’ll also want to ensure you include all the necessary information in your post. Here’s what you need to do:

1. Include the prize description and rules.

2. Add the image of the prize.

3. Include the deadline date.

4. Include the location where the winner can pick up the prize.

5. Post the contest on Facebook.

6. Share the post on your timeline.

Step 6: Promote your Facebook giveaway or contest

Facebook giveaways are great ways to promote your brand and generate buzz around your product. However, it would be best to consider several factors before launching one. You want to ensure you reach the most people possible while keeping the giveaway fair and safe. Here are six steps to help you establish a successful Facebook giveaway.

1. Choose Your Platform

Before starting your giveaway, choose what type of promotion you want to run. Will you use the sweepstakes form? A game? Or maybe a live stream? If you decide to host a giveaway via a live stream, you’ll want to set up a separate Facebook event for those interested in participating. This way, you won’t flood your timeline with notifications.

2. Set Up Rules

Once you’ve chosen your platform, you’ll want to start setting up rules for your giveaway. For example, do you want participants to answer a question before entering? Do you require specific information from entrants? What happens if someone enters multiple times? These questions will affect the design of your giveaway.

3. Get permission

If you’re hosting a giveaway on Facebook Live, you’ll want to ask permission from the person broadcasting the event. Otherwise, you could end up violating Facebook’s terms of service.

Step 7: Choose the contest winner

For most contests, choosing a random winner is the easiest way. You don’t want to pick the person with the highest votes because it could mean that some people voted multiple times. If you’re running a giveaway where you ask readers to vote for their favorite article, make sure to include instructions on how to do so. Also, be sure to explain why you chose the winner. People like to know what makes someone unique enough to win something.

 

Conclusion

By now, you should have a plan of action to increase the reach of your business page on Facebook and start marketing to new potential customers. Remembering key points are keeping your page updated regularly, posting engaging content, and running targeted ads. With a bit of time and effort, you should see an increase in page likes, engagement, and new customers.

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