Increase Your Instagram Followers
with These 15 Hacks
The best way to get Instagram followers for your business is to post quality content that engages your audience. This means posting photos and videos people want to see and ensuring those posts include tags and links back to your website or blog.
Watch this short video highlighting the top 8 Hacks for Instagram Growth
The 8 Top Hacks for Instagram Growth
#1: Curate your Profile Grid
The best way to curate your profile grid is to consider what kind of content you want to share with your audience. Including product images and descriptions makes sense if you’re selling products. If you’ve got a blog, consider posting links to articles you’ve written. Post photos of delicious dishes you’ve made if you want to show off your cooking skills. Whatever you choose to highlight, make sure it fits within your brand identity and isn’t too distracting from the central message of your page.
- Curate a collection of your best content into a single place to promote yourself online.
- Create a visually appealing grid that highlights your best assets.
- Use this tool to highlight your professional portfolio, website, product pages, social media profiles, etc.
- Build trust by highlighting the best part of yourself. — Curate a collection of your best content into a single place to promote yourself online.
#2: Incorporate Reels Into your Content Mix
The best way to incorporate video marketing into your strategy is to include it in your content mix from the beginning. The video should not only be used to add another platform to promote your product but also to enhance your written content.
- Video content improves SEO.
- Videos are easy to share on social media platforms.
- Videos retain customers. — Video content increases engagement.
- Videos improve conversion rates.
#3: Get Follows from your Loyalty Program
If you have a loyalty program, you must keep your customers engaged so they return repeatedly. This could mean offering discounts or freebies, but it could also mean sending them exclusive content or letting them know what products are coming soon.
- Send your customers exclusive offers and promotions via email.
- Offer exclusive rewards for loyal customers.
- Create a sense of community and build brand loyalty. — Gain followers by promoting your product or service.
- Encourage repeat purchases by rewarding loyal customers.
#4: Get on Feature Accounts
Feature accounts are popular among influencers because they offer free exposure and engagement opportunities. They often have large followings but may not always be active on social media. If you want to get featured, you need to build a relationship with them first. Start by sharing their content and tagging them in it. Once they notice you, they might ask you to share some of yours in return.
- Free Exposure- Your posts will appear at the top of the page for people interested in the topic.
- Engagement — Influencers love interacting with their followers.
- Increase Your Social Media Reach.
- Build Relationships with Influencers.
#5: Your Post Captions for Search
The best way to optimize your post captions for search is to write them naturally. Avoid using keywords like “click here” or “buy now” because they don’t add real value to your post. Instead, focus on writing descriptive captions with your product name and brand.
- Your caption will appear at the top of the results when someone searches for your company name.
- Your caption will be displayed on social media when someone shares your content.
- Your caption appears in the SERPs (search engine result pages) when people search for your products.
- Your caption helps Google understand what your post is about. — Increase CTR by 40%.
#6: Host Instagram Giveaway
If you want to host an Instagram giveaway, it helps if you already have some experience doing so. For example, if you’ve hosted a contest before, you should be able to quickly adapt your process to include photos from your brand.
- Easily share posts across multiple platforms.
- Increase awareness of your brand by giving away free products.
- Gain new followers and increase engagement.
- Boost sales by encouraging customers to share your product.
#7: Create Instagram Challenge
The challenge is a fantastic way to keep your followers engaged, giving them something to strive towards and motivating them to share your content.
- Increase your engagement by motivating your audience to act
- Encourage interaction between your community and brand
- Reach your target market organically
- Create a competition between you and other influencers.
To create a challenge, go to the Instagram Explore page, select ‘Explore’ from the top menu bar and search for the hashtag #createinstagramchallenge.
#8: Add Keywords to Your Bio’s Name Field
The name field is where you enter your username, so it should include all the vital information people might want to know about you. For example, if you’re a doctor specializing in treating diabetes, add “diabetes” to your name. If you’re a lawyer, add “lawyer.” Include any exceptional skills or qualifications you have that relate to your business.
- Add keywords to your bio’s name field, and people will find you easily when they search Google.
- Increase Search Engine Optimization (SEO)- Add keywords to your bio to help Google find you when someone searches for you by using your keywords.
- Search engines will rank your site higher and bring more visitors to your website.
- Visitors will see your site listed under related search terms when they look up those exact keywords.
#9: Call to Action
The best way to drive traffic back to your website is through calls to action (CTAs). A CTA is any button, link, or graphic that encourages someone to act. For example, if I want to sign up for a free trial of your product, I might click on the “Get Started Now!” button.
- Increase conversion rates by 20% — 50%.
- Convert 25% — 30% of visitors into leads or customers.
- Increase email subscribers by 40%.
- Drive social shares by 100%.
#10: Engage with Users Through Following Likes and Comments
To grow your brand, you must first build relationships with potential customers. The best way to do this is by engaging with them. This means liking and commenting on their photos and stories and replying to their messages. It may seem like a lot of effort, but it’s worth it if you want to gain new customers.
- Gain instant credibility and trust.
- Increase engagement with users through likes & comments.
- Find people interested in your products and services.
- Gain valuable insights into user behavior
#11: Explore Instagram Stories’ Interactive Features
The most recent update to Instagram Stories was released last year. It allows you to add filters, stickers, text overlays, and emojis to your stories, making it easier to share fun moments from your day. But if you want to take advantage of all the new features, you’ll need to upgrade to the latest version of Instagram on iOS or Android.
- Easier than ever to create fun stories using the new interactive features.
- Use different effects to transform your story into something completely unique.
- Create your own story themes.
- Add music to your stories, then play it back later.
#12: Use the Live Video Feature
If you’re looking to grow your Instagram audience, one fantastic way to do so is by using the platform’s live video feature. When you go live on Instagram, your followers will receive a notification that you’re broadcasting. This is a fantastic way to engage with your audience in real-time and give them a behind-the-scenes look at your life or business. Plus, live videos get more engagement than regular posts, so you’re bound to reach new people with this method.
- Grow your audience by reaching new people through Instagram Live.
- Engage your followers in real-time.
- Engage with your followers in real-time.
- Grow your following organically.
#13: Apply for a Verification Badge
Verification badges are awarded to verified businesses and individuals who meet specific criteria. They appear next to profiles in search results, which are essential for building trust and credibility among potential customers.
- People who find you will know you’re a genuine business.
- Get leads through people who visit your profile.
- Start receiving reviews earning your follower’s trust.
- People may see your listing in local searches.
#14: Tag Relevant Users
The best way to find relevant people to follow on Instagram is to search for them based on the hashtags they post. For example, if you want to see what @instagrammers are posting about foodporn, search for any user who has posted photos tagged with foodporn.
- Follow users who are interested in related topics to you.
- See what other users are tagging themselves in posts.
- Find relevant accounts by searching for tags.
- Discover new accounts to follow.
#15: Host an Instagram Account Takeover
An Instagram account takeover is when one Instagram user takes over another user’s account for a day. This is a fantastic way to grow your following and get your brand in front of a new audience. Here are a few tips for hosting a successful account takeover: Choose a user with a similar audience. This will help ensure that the takeover is successful and that you reach the right people. Plan out the content for the day in advance. This will help you stay on track and ensure the content is relevant to your brand. Engage with the audience throughout the day. This is a beautiful opportunity to connect.
• Reach a new audience
• Grow your following
• Increase engagement
• Receive valuable feedback — Increase Brand Awareness
Your Instagram account is your online storefront. You should aim to create as many opportunities for engagement as possible so that your followers will want to constantly be discovering updated content. But these are just a handful of ways to get more Instagram followers online. If you’re still struggling with your account and want to get more followers, you can always consider hiring an influencer to help promote your brand. The best way to do this is to contact them via email and see if they are willing to work with you on a case-by-case basis.