Social Media Marketing is a powerful online marketing tool for businesses of all sizes but can be particularly effective for small businesses or those with limited budgets. Social Media Marketing is not a get-rich-quick scheme–it takes time to attract potential customers and can also be costly in terms of money out of pocket.
How Effective Is Social Media Marketing?
If you’re in the market for a social media marketing strategy, you’ve heard that SEO is still king, but what do you do then? $40 BILLION (Gross) Viral Videos (Facebook) Social Network Accounts – Facebook and Twitter accounts 634 million Users (Twitter) 100 million Influencers on Twitter 220 million Search Alerts (Google+) “Buy a car from Ford, get a new car-free” advertisement How effective is your social media marketing? If you’re running a car dealership, these terms above could very well describe how successful your social media marketing strategy is. “Buy a car from Ford, get a new car-free” doesn’t sound like a lot, does it? Until you’ve really digested the data and looked at the relationships between it and your dealership’s marketing activities.
Social media marketing is about building relationships. It’s about sharing the value of your product or service with your customers. It’s about creating a two-way conversation between you and your customers. Social media marketing is not about broadcasting to your customers or followers. It’s about being helpful and providing value to your audience. Once you’ve identified a potential customer and understood what you can do for them, you need to figure out a way to connect with them one-on-one. You can reach them on social media (Twitter, Facebook, LinkedIn, Etsy, etc.…) or you can connect with them on their existing social media platforms.
The number one rule of social media marketing is to be helpful. If you ask a customer what they want, you’ll get a resounding, “this one thing!” But ask that same person what other small features they enjoy, and you’ll get vaguer, “well, I like that…” If you can avoid making vague requests and instead direct your customers to look for more information, you’ll build a deeper connection to the people you serve and begin to build a relationship of trust. In May of this year, we’re adding new products to Simple Hosting (our hosting service). And we’ve increased the number of pages we are sharing through social media. This is all thanks to your help! There is wonderful creativity in visualizing what customers want in their hosting experience, through this simple Facebook post. Before we start talking about Simple Hosting, let’s talk about FB ads. What are they, how do they work and how are they effective? With Facebook ads, you’re targeting specific people by putting your ad on their newsfeed. In our Simple Hosting store, we are sharing 90 distinct products that are optimized for home, small business, or enterprise use.
People may be curious about this “all about me” service since we’ve been using Facebook ads for a year now. And that’s an IMPORTANT point! Social media is a state-of-being approach.
Why you should be using social media for my business?
High Return on Investment (ROI) Social media marketing is a solution where everyone benefits. It’s a direct way for your company to give back to its audience, but it also allows you to build a lasting relationship. The more you get your audience involved with your brand, the more loyal they’ll become. Flexibility Although most social media platforms are built for kinds of businesses, they are not set in stone. That’s why you should think about your target audience and what you want to achieve before launching a social media campaign. Relationship building social media marketing isn’t about selling to your customers or followers, it’s about building a relationship with them. All your business needs are a simple message to share and an active social media campaign to build a community.
Social Media Marketing Strategy – How Can I Get More Visitors from Social Networking Sites?
This is where most new Internet marketers fail. Social networking sites have become an incredibly trendy way to promote your products and services. However, most people do not realize how important it is to register their business name on as many different websites as possible.
Social networking sites work similarly to online classified ads. Users looking for certain products and services will visit a website that features these items. When they find a website with relevant content, they will click on the link, which takes them right to your website. Therefore, when you register your business name with these networking sites as well as others, you increase the chances of more visitors to your site.
One effective social media marketing technique is to make sure your posts are timely, well-timed, and well-thought-out. Your posts need to give readers an obvious reason to share them, so they can get the most out of them. You should also keep your post conversational so that users will feel like they can ask you anything. To make sure your social media posts are effective, consider these points: Be accessible. Your fans, followers, customers, etc. are real people. They want to be able to contact you. Make sure your social media accounts allow for message sharing and replies. Users really value these tools when they engage with you and your business. Follow other brands. Your posts are only as valuable as the people who read and engage with them.
Creating recipes creates a deeper connection with an audience. It invites them to be a part of the process. It’s a fun activity for them to undertake, and it gives them additional information on how to replicate the recipe. In the end, is all about being yourself and transmit that authenticity to your followers and fans.