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5 Step Customer Journey (Infographic)

Customer Journey Customer Journey Mapping is a new way to view your customer’s entire journey through one interface. With this, stakeholders across your organization can take action to improve your communications and offer a better customer service experience.

How to Discover your Target Audience

How to Discover Your Target Audience If you have been in business for any period, you are aware that the key to generating maximum profits is to identify your target market. Without doing this, you face the danger of wasting your marketing dollars, which could result in lost opportunities for gain. A target market, to […]

Analítica de Audiencia

¿Cuáles son las ventajas de la analítica de audiencia? Analítica de Audiencia es el proceso de recopilar información sobre el comportamiento del cliente, las preferencias, los patrones de compra y más. Esta información se utiliza con el fin de crear estrategias de marketing eficaces para una empresa. La segmentación de la audiencia ayuda a determinar […]