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The Science Behind Audience Analytics

There’s more to audience analytics than meets the eye. By studying the science behind audience analytics, businesses can better understand their customers and make informed decisions about their marketing and advertising campaigns. Audience analytics is the study of how people consume media. Understanding who your audience is, what they want, and how they consume information. […]

Location Intelligence: The New Frontier for Data-Driven Success

Do you want to optimize Google Ads campaigns? Are you looking for ways to improve personalization? In this article, you’ll learn how location analytics helps advertisers manage their ad inventory, increase conversions, and identify potential new customers at the store level. Google’s Location & Shopping product has been around since 2011 but until recently was […]

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