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Location Intelligence: The New Frontier for Data-Driven Success

Do you want to optimize Google Ads campaigns? Are you looking for ways to improve personalization? In this article, you’ll learn how location analytics helps advertisers manage their ad inventory, increase conversions, and identify potential new customers at the store level. Google’s Location & Shopping product has been around since 2011 but until recently was […]

The 7-Step Process for Captivating Content Marketing

The 7-Step Process for Captivating Content Marketing How often have you seen content marketing efforts fall flat because there was no real strategy behind them? If you want to improve your chances of success, you need to plan and follow a structured process from start to finish. Content marketing is a significant part of online […]

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