There’s more to audience analytics than meets the eye. By studying the science behind audience analytics, businesses can better understand their customers and make informed decisions about their marketing and advertising campaigns. Audience analytics is the study of how people consume media. Understanding who your audience is, what they want, and how they consume information. […]
The latest data, case studies, and real-life examples show what you need to know about content marketing in 2022.
(Video) The Value of The Customer Experience: Business Strategy
Do you want to optimize Google Ads campaigns? Are you looking for ways to improve personalization? In this article, you’ll learn how location analytics helps advertisers manage their ad inventory, increase conversions, and identify potential new customers at the store level. Google’s Location & Shopping product has been around since 2011 but until recently was […]
The 7-Step Process for Captivating Content Marketing How often have you seen content marketing efforts fall flat because there was no real strategy behind them? If you want to improve your chances of success, you need to plan and follow a structured process from start to finish. Content marketing is a significant part of online […]
Meet Jarvis, the new host of PC Social. He is not a human but an avatar using AI and DeepFake.
AI is helping companies be more productive and efficient by replacing certain roles within a business.Business Growth – Today businesses can achieve new growth by using AI technology.
Social listening is the practice of listening to the conversations that people are having on social media (specifically Twitter) and reviewing conversations and posts to determine sentiment, the influencers and what people are saying about a product or organization.
Customer Journey Customer Journey Mapping is a new way to view your customer’s entire journey through one interface. With this, stakeholders across your organization can take action to improve your communications and offer a better customer service experience.
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