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The Science Behind Audience Analytics

There’s more to audience analytics than meets the eye. By studying the science behind audience analytics, businesses can better understand their customers and make informed decisions about their marketing and advertising campaigns. Audience analytics is the study of how people consume media. Understanding who your audience is, what they want, and how they consume information. […]

Digital Marketing Video Series

Digital Marketing Video Series Are you looking to improve your digital marketing strategy? If so, these video series are for you. In them, you’ll learn how-to’s, strategies, hacks, and methods for effectively mastering the art of digital marketing. This is essential knowledge for anyone wanting to ensure their business’ success.

Marketing to Millennials: “Generation Me”

Marketing to millennials can be a challenge. As one of the most talked-about generations in history, this group has certainly garnered its fair share of negative stereotypes. But beyond the plenty of negative publicity and generalizations, millennials are actually a segment begging to be understood, and their preferences and habits demand attention from any company looking to win their loyalty.

Market Research: The Essential Guide to Understanding the Market

Market Research: The Essential Guide to Understanding the Market There are five basic methods of market research: surveys, focus groups, interviews, observation, and field trials. Each of these methods has its own strengths and weaknesses, and each is best suited for diverse types of research. Surveys are best for research that requires many responses from […]

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