Content marketing is a fantastic way of generating traffic, leads, and sales. Summer break is an excellent opportunity to get creative with content marketing. The following are some ways you can leverage social media to engage with customers throughout the year. The summer months are prime time for outdoor activities, so why not take advantage of this by promoting your business through social media? Post photos of your company at local events or festivals and encourage people to follow you on Instagram or Facebook to keep up with what you’re doing.