The first step in creating a successful brand positioning strategy is figuring out who your customers are. You should then choose a name, slogan, logo and other marketing tools that connect with the people you’re trying to reach. To do this, you can use customer surveys and focus groups to find out what they like and dislike about the way your competitors market themselves. After all, you want to stand out from the competition and appeal to those who will be your customers.
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Smart Branding: Intelligent Strategies What Is a Brand? A brand is the promise that you make to your users. Your brand is the promise that you make to your customers. It is what makes you unique. It is who you are and what you stand for. A brand is built over time, and it’s […]
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