A growth hacker is a digital marketer who uses a variety of tactics and content to promote a product or service through social media.
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Growth hacking is an iterative process of testing different tactics to improve conversion rates. The co-founder of Hunch, Chris Dixon, the term when he noticed that many startups were spending money on marketing while not having much success with growth. He defined growth hacking as “growth hacks” — short bursts of activity designed to increase […]