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Design Thinking: The Art of Ideation

Design Thinking: The Art of Ideation   Design thinking is the end-to-end process of taking a product from idea to launch. It’s the blueprint used to drive the design of the product. It’s the art and science of connecting people with what they need and want that goes beyond the function of delivering emotional impact. […]

Inception to Launch: A Product Manager’s Approach to Strategize on Your Own Business

To be a successful product manager for your own business, you need to understand the market, the competition, and the needs of your target audience. You also need to be able to strategize your product or service’s place in the market and execute a plan to get it there. Finally, you need to effectively communicate […]

Market Research for E-Commerce: The Ultimate Guide

Market Research for E-Commerce: The Ultimate Guide What Is Ecommerce Market Research? Ecommerce market research is the process of gathering information from potential customers through surveys, interviews, focus groups, and observation. It helps companies determine which products will appeal most to their target audience, where those products should be placed on the site, and whether […]

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