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The Science Behind Audience Analytics

There’s more to audience analytics than meets the eye. By studying the science behind audience analytics, businesses can better understand their customers and make informed decisions about their marketing and advertising campaigns. Audience analytics is the study of how people consume media. Understanding who your audience is, what they want, and how they consume information. […]

Business Intelligence in Numbers (Infographic)

11 Twitter Growth Hacking Strategies #1 Tweeting At the Right Time Twitter has become one of the most popular social media platforms – With over 500 million active users, it presents … Read More Hacking Your Way to Success: The Benefits of Growth Marketing Growth hacking is an iterative process of testing different tactics to […]

The 7 Steps For A Successful Marketing Strategy – With Jarvis (Interactive Presentation)

A successful marketing strategy requires a solid plan. To create a plan that will work for your business, follow these seven steps: Know your target audience. Without knowing who your target audience is, you cannot create an effective marketing strategy. Research your competition. You need to know what your competition is doing in order to differentiate your own strategy. Set your goals. What do you hope to achieve with your marketing strategy? Create a budget.

Marketing to Millennials: “Generation Me”

Marketing to millennials can be a challenge. As one of the most talked-about generations in history, this group has certainly garnered its fair share of negative stereotypes. But beyond the plenty of negative publicity and generalizations, millennials are actually a segment begging to be understood, and their preferences and habits demand attention from any company looking to win their loyalty.

Inception to Launch: A Product Manager’s Approach to Strategize on Your Own Business

To be a successful product manager for your own business, you need to understand the market, the competition, and the needs of your target audience. You also need to be able to strategize your product or service’s place in the market and execute a plan to get it there. Finally, you need to effectively communicate […]

Marketing Psychology: The Impact on Consumers Decisions

What Is Marketing Psychology? Marketing psychology is the study of how people perceive, process, and respond to information and advertisements. It includes topics like advertising, persuasion, media, marketing strategy, and consumer behavior. The idea behind this field is to use psychology tools to make marketing more effective. For example, by understanding human nature, you can […]

Business Intelligence: The Aftermath of The Pandemic Using Business Insights

Business Intelligence: The Aftermath of The Pandemic Using Business Insights By understanding what is happening within their business and the marketplace, businesses can identify opportunities and trends, make better informed decisions, and adapt more quickly to changes. The benefits of business insights are vast and can have a significant impact on a business’s bottom line. […]

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