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Brand Positioning Strategy Guide (Interactive)

The first step in creating a successful brand positioning strategy is figuring out who your customers are. You should then choose a name, slogan, logo and other marketing tools that connect with the people you’re trying to reach. To do this, you can use customer surveys and focus groups to find out what they like and dislike about the way your competitors market themselves. After all, you want to stand out from the competition and appeal to those who will be your customers.

Content Marketing vs Product Marketing: What Is The Difference?

Content Marketing vs Product Marketing: What Is The Difference?   In this article we will explore the relationship between content marketing and product marketing. We will discuss the similarities and differences between the two and provide some tips on how to leverage each one to benefit your business. The Relationship Between Content Marketing and Product […]

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