The Future of Social Media Marketing: How to Prepare for It!

If there’re any lessons we learned from 2020, it’s this: A lot can happen in 12 months.

Social media has grown into an integral part of our lives. From Facebook to Twitter, Instagram to Pinterest, we can’t live without it. But what does that mean for marketers? How do they make the most out of these platforms? And how do they stay relevant in a world where everyone is talking about them?

About 68% of American adults use Facebook, and 73% use YouTube, according to the latest Pew Research Center survey. Social media has evolved into a powerful tool for marketing. Like other forms of marketing, social media changes fast, so you must stay current on the latest trends.

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You also need to ensure your social media marketing strategy is future-proofed. It needs to be tested to see what works for your business and what doesn’t. This can assist you in optimizing your social media posts so that you get the best results possible for each social network you use.

So, what social media trends might affect social media marketing?

Social media marketing is a fantastic way to reach out to your audience and build relationships with them. But how do you know if your efforts are paying off? That’s where analytics come into play. By tracking the performance of your campaigns, you can see which ones are working and which aren’t. You can also find out which posts get the most engagement and which are getting the least.

Here are some trends that will shape the future of social media marketing.

Senior-level marketing roles will require social media experience.

Social media managers are increasingly being promoted into senior management positions. According to Sarah Chapman of CareSource, digital strategy directors are often the best candidates for these roles. “We’re going to see more internal, senior-level roles that are explicitly staffed with people who came up through the social,” says Chapman. “I believe the social expertise is finally being recognized as a competency after COVID-19. We’re seeing non-agency leadership roles highlighting that.”

Over the past year or so, social media managers have been forced to analyze trends in real-time to maintain brand relevance. That has given them the leverage needed to break through marketing silos and join the conversation across their organization. As the role continues evolving, there’s a good chance that the next generation CMOS will come from social media teams.

One-person social teams will become a reality. Will 2022 be the year we stop asking one-person social teams to do everything and then some? Saadeh Khan, Senior Social Lead @Shopify, thinks it might happen. Social teams will become a reality and not just a dream. Social teams will grow more extensive as the success and potential for social become more evident for organizations,” says Khan. “There will likely be realizations that one-person social teams aren’t sustainable and that you need teams of dedicated craft professionals— ideally resulting in a lot more specialized jobs and growth opportunities.”

For a social strategy to be effective, an organization needs a fully staffed social team with the resources to support them.

Social professionals can help lead this change within their organizations by calling on members of senior management to rethink roles that have traditionally been viewed as “teams of one.” Preparing a sample social media organization chart will show them what they can accomplish with more resources, which will get their wheels turning in the correct direction.

Chatbots and AI

Chatbots are one of the newest trends on social media. They’ve become increasingly simple for people to reach out to brands through Facebook. This makes it essential for brands to respond to queries on social media as soon as possible. While it may be challenging to get a human being to reply instantly, chatbots can help in such situations.

What’s more?

AI is the future for social media marketing; with chatbots, you can have conversations directly with your customers. Many brands use chatbots powered by AI on messenger to promote products and even resolve customers’ issues. An excellent chatbot for your business is CollectChat. This chatbot can assist you schedule meetings and collecting sales leads on social media with simplicity.

You don’t need any technical knowledge to create this chatbot. It could be built using its easy-to-use drag-and-drop chatbot creator. For example, MasterCard has a chatbot called “MasterCard Pay” that helps you manage your expenses and finances.

Due to improvements in artificial intelligence, more brands are switching from this mode of customer service to improve customer satisfaction levels and increase customer retention rates. It can come in handy with answering common questions that do not require human intervention, such as “How much does shipping cost?” At the same time that they provide quick solutions, the quick responses also help solve customer issues immediately.

As technology advances, we can expect chatbots to become even more prevalent.

Your audience should take center stage.

In 2022, engagement must go beyond liking posts and commenting on comments. Your audience wants to take control of the conversation, and Briana Rabiola thinks giving them the microphone can create meaningful connections. “This coming year, there’ll be a lot more opportunity to collaborate with customers,” says Rabiolo. “User-created content will continue to grow in importance, taking a bigger role in overall marketing strategy and campaign development. Audience participation will become an integral part of brand image and voice.”

Fabiola mentioned that the rise of TikTok-driven content partially inspires the prediction. The network didn’t invent user-generated content (it was around before), it certainly revamped what it looked like, and the impacts are felt across the social media space.

Stories

Stories started on Snapchat. However, Facebook, Twitter, and Instagram quickly adopted this feature, along with WhatsApp. These stories usually last 24 hours and provide people with an opportunity to create different types of media. About 500 million people view Instagram Stories each day. Similarly, Facebook Stories can be viewed on Messenger and Facebook on desktop too. They are highly engaging, and because of their interactive nature, they’ve caught the attention of millennials, who consume stories on Instagram, Snapchat, and Facebook. As many as 60 percent of them consume Stories on these platforms, 53 percent on Instagram, and 48 percent on Facebook. Engagement they have become an important marketing tool for brands. Furthermore, they are easy to produce and don’t need much post-processing.

The main reason for the success of these videos is that they’re not too long to watch, which means that they can be protected on the go.

LinkedIn has recently joined the Stories bandwagon, showing how effective they are. Thus, it is safe to say that Stories are a strong trend in the near future of social media marketing.

Setting the trends. 

In the past, the trendsetters were the ones who set the trends. Today, everyone can be a trendsetter, and it’s on brands to stay ahead of the curve. Both Dantu Johnson and Khan agree that staying ahead means spending more time understanding your target audience online, and they also agree that it’s essential to get to know them better. To do that, I recommend setting aside time for research, so you can understand how people behave online. It takes much effort to create a successful social media strategy, so make sure you take the time to learn about your audience before you start posting.

Regarding research, your social feed can be your greatest asset. “The best place to learn about social is on social,” says Khan. “See what popular brands are posting, but more importantly, see how other humans are interacting with each other.” Take note of how people interact with each other and keep an eye out for trends in language and style.

You’ll master remote content production.

Remote and hybrid work has shaken traditional content formats, especially employer branding. After one year of adapting to our new environments, UN Women’s Social Media Lead Anu Hautalammi predicts that 2022 will be the year of creativity and experimentation in the workplace.

“Lingling lockdown exhaustion made it challenging to feed and foster our collective creativity,” said Hautalampi, “for so long, it wasn’t possible to create in-person content like a social video without ripping it from a Zoom recording,” he added. “These restrictions have made many a little rusty when it comes to creating content. This can be an opportune time to come back to your content with a fresh perspective and evaluate your social style. “

The transition to remote production has brought challenges, but it’s also encouraged social media pros to think outside the box and create even more innovative visual posts. In 2019, we’ll continue to see social teams regroup, learn how to make even better visual content, and stand out in feeds.

Augmented Reality.

We may not realize that we’re already using AR when we utilize the filters on Instagram, Snapchat, or Facebook. It’s possible to give our faces various appearances through it and take pictures and videos. Facebook Messenger likewise has made it conceivable to utilize AR during video calls.

While it hasn’t been used to market any products yet, there may come a time when we can brand AR. For example, you might be able to try on glasses and buy them right away.

Vertical video will become the norm.

Speaking of TikTok, the network has also spurred another emerging trend. Kevin Vicker, social media and online reputation specialist at Children’s Hospital of Colorado predicts that vertically oriented videos will become the standard format by 2022.

“It’s a challenge when videos produced for multiple mediums — such as Facebook, Instagram, Twitter, YouTube, Snapchat, and Periscope — are not optimized for each platform,” says Vickers. “There’s a lot of archivally filmed content in 16:9; however, all the major social media platforms are moving toward a norm for vertical video. It’s going to become increasingly outdated to share horizontal video content across social.”

IRL marketing efforts will be created with virality in mind.

On October 1st, Londoners flocked online to discuss something eye-catchy on their morning commutes.

Shortly after online conversations started, people realized this man was not atoning for any sexual misconduct. He was a part of a marketing campaign for a brand new dating app called Thursday. This stunt and several others doubled the app’s weekly downloads on a $30 budget. John Thornton, Social Media Manager at Innocent Drinks, believes we’ll see more stunts like these in the new year and into the future. “Companies like Thursdays are showing you don’t need to spend millions of dollars on billboards,” he says. “You can simply buy one good in-real-life activation and let social do all the rest. I expect a lot more Thursdays-like stunts — in-real-life marketing created purely to go viral on social.”

Influencer Marketing

Influencer marketing is an effective method of promotion because it allows brands to work directly with people who have already built an audience around specific topics. For example, if you’re working with an Influencer brand marketing that sells an effective sports equipment, the method you can promote because athletes it and allows bloggers brands whom to blog work about directly fitness with and people who sponsored have workout already videos built online.an audience around specific topics. For example, if you’re working with a brand that sells sports equipment, you can find athletes and bloggers who blog about fitness and post sponsored workout videos online.

However, it’s not only the influencer with massive fan-following who can reap the benefits from influencer marketing on a social network. As its popularity soared, big influencers are getting expensive for small businesses.

What can small businesses do? Here are some ideas: 

Micro-influencers have become popular due to their ability to reach out to a large number of followers.  Micro-influencer marketing is a relatively new concept. However, it is gaining popularity because it is cost-effective and can help businesses grow. Smaller influencers have fewer followers, but they have the advantage over more prominent influencers of having higher engagement among their audiences. They also charge less than more prominent influencers for their sponsored posts. This makes it affordable for small businesses to collaborate with smaller influencers and promote their brands for business growth.

Brands can benefit from the tightly knit audiences of nano-influencers, who have less than 10K followers. However, it does not require a large budget to work with them on social media platforms. As they may just start on their influencer journey, they may seek a steady partner. It could be a good starting point to form a longer-term partnership with such influencers. Finding reliable social media influencers is a challenge, given the number of fake accounts on social media platforms. Analyze each social media profile and how they interact with others to determine if it’s authentic or not.

What can you do to speed up this process?

You can avoid this problem by using influencer discovery platforms, and these tools can make the entire process very easy. I recommend using FourStarzz Media for this. You can search for social media influencers based on their hashtag, username, location, number of followers, niche, and more using its database of over 750K influencers.

Driving Sales Through Social Media

Social media is an essential tool for brands to engage with customers and build relationships. However, it is also a powerful tool for businesses to increase sales. It is possible to track the buyer’s journey using advanced tracking tools such as Facebook pixels. For this, you need to publish good social media content regularly, but don’t just post anything.

So, how can we achieve this?

Publishing on social media can leverage platforms such as Hubspot, allows you to Create and Publish Your campaigns directly on social media. Schedule your posts well in advance so that these can be published precisely when we want them to be posted. Using the tool, it is possible to monitor your social media mentions and engage with your customers, which can help boost your sales.

According to Kleiner Perkin, about 55% of those who found a product on Social Media bought it later. Among social networks, Facebook is the leading channel for product discovery, Instagram is close behind, and Pinterest is also gaining traction. This means that you should be able to promote your products on these platforms to generate consistent sales without relying on sales pitches. It is no longer necessary to rely on sales pitches anymore.

Social media sites such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Google+, and others are great places to promote your business. You can create a paid promotion on these sites to increase traffic to your website.

The Importance of Engagement

In order to make publishing on Social Media easier, you can utilize platforms like HubSpot, they allow you to create and publish Campaigns directly on them. With the change in Facebook’s algorithm that favors meaningful interactions, it has come to mean that content that starts genuine conversation has become even more favored on social media. This means that content that engages people has become even more important.

What should you do?

To improve the quality of your organic reach, your posts need to be highly engaging. People won’t engage with your content if they aren’t interested in what you have to say. They also won’t share your content if it doesn’t interest them. So make sure your content is exciting and relevant to your audience. You need to change the way you think about social media marketing. Engagement baiting techniques can work, but they’re not the only thing you should be doing. Content is the key to success.

Live Videos

Live video content is yet another popular trend on social networks. Live videos were initially launched on YouTube in 2008 and later on Facebook in 2016, and Instagram also added live video support in 2018.

A study conducted by brand lives noted that about 95 percent of marketers planned to include live videos in their social media marketing strategies. You can even demonstrate how your products work and create how-to videos. This can help people get acquainted with your products better too. Tastemade, an online food ordering service, used Facebook Live to make a tutorial video about how to cook their dishes. A live video allows viewers to ask questions and get answers right away.

This can help generate more engagement and make the interaction fun for both of you. You can even give the brand a more human touch. Live video sessions allow the customers to get their doubts answered during the video itself. They also allow you to create an interactive experience between you and your customers.

Sephora frequently answers customer questions through live video chats on Facebook. Video marketing has become increasingly important and is a trend that will define the future of Social Media Marketing.

The Rise of Groups

Groups on Facebook have become the go-t0-place to connect with your audience. With the changes in Facebook’s algorithm, Groups have become the best place to reach out to your audience.

What’s more? A similar effect has also been noticed on Instagram, where users have started making their accounts private. This is done so that they can avoid the impact of the algorithm. Instagram Stories also have a ‘Close Friends’ feature. By selecting certain contacts, brands can show their stories to them, giving them an exclusive view into the brand’s world. This can even make users feel special to get access to such stories. This can even make people feel privileged to be able to see these Stories too.

Trends in social media marketing can be expected to continue growing and shaping the future of social media.

Importance of Messaging

Messaging apps have begun to give serious competition to traditional social networking sites. People want to move past simply commenting on posts and want personal interaction with their close circles. This makes message communication very favorable for them. Whatsapp, Messenger, and WeChat have gathered over one billion monthly users. Brands should understand how people use messaging applications to communicate with each other to create brand engagement.

Brands have started using WhatsApp to connect with their customers personally.

This includes Absolu Vodka, which launched an ad campaign for an exclusive party, where people had to message an imagined bouncer and convince him they were worthy of entry. To enter the party, people had to message an actual bouncer and convince him that they were worthy of entry, leading to over 1000 unique images, videos, audio files, and messages aimed at convincing the bouncers. With the ever-increasing popularity of social media, messaging apps are becoming increasingly popular. With the advent of new technologies, people can send messages to friends and family members without having to leave the comfort of their homes.

WhatsApp Business is just the beginning. And this trend may as well be the future of social media.

To Be Prepared for the Future of Social Marketing, Implement These Strategies Today! 

Social media marketing can be used to build an engaged audience where your customers and target market already spend their time. The difference has an effective social media marketing strategy. However, beginning from nothing can be pretty daunting, especially when there are so many different channels to reach out to and the commitment that comes with it.

Here are a few strategies that you can implement today! 

Start With a Social Media Marketing Plan

A social media marketing plan is a roadmap that helps you reach your goals through social media. It includes specific objectives, timelines, and KPIs (key performance indicators). It also outlines the resources needed to accomplish your goals.

Whether it’s TikTok ads or influencer marketing, social media lets brands access affordable marketing.

Like a Swiss army knife, social media marketing serves all kinds of marketing functions, including:

• Driving traffic and sales.
• Tapping into influencer networks.
• Building brand awareness.
• Engaged Audience.
• Connecting with customers.
• Providing customer support.

Because you have a wide variety of channels to choose from, you need to consider their strengths and weaknesses before deciding which ones to use.

Rewrite SEO

This is the single best way to improve your rankings. Rewriting is rewriting. And it’s rewriting for SEO. Not just for search engines but humans. People who read your articles and click on your links. They want to know what you’re talking about. They want to understand what you’re saying. They want to see why it matters. They want to know how it applies to them. They want to see if you’ve done your homework. They want to know you’re credible. They want to know that you’re trustworthy. They want to know your expertise. They want to know whether you’re speaking from experience. They want to see the context. They want to know where you’re coming from. They want to know who you are. They want to know everything about you. That’s what they want.

So, give it to them. Give them something worth reading. Something worth sharing. Something worth buying. People share things that matter.

They don’t share things that don’t matter.

So, start by writing content that matters. Write content that answers questions. Answers problems. Solve issues. Provides solutions. Tells stories. Shares knowledge. Gives advice. It shows people how to do stuff. What does this mean? When you write content, think about what people would like to see. Would you rather watch a video of someone doing something extraordinary? Or read a blog post about how a company solved a problem? Think about what type of content gets shared. Do you want to share photos of your trip to Paris? Or pictures of your new car? Videos of your kids playing soccer. Or articles about how to make money online?

The answer depends on who your audience is. If you’re targeting business owners, you might want to focus more on articles that teach others how to run a successful business. But if your goal is to appeal to consumers, then you’d like to keep your content focused on fun topics such as travel and fashion.

Revisit your Target Audience

Once again, you’ll start with identifying your target audience. Your goal is to find those individuals who would benefit from your product or service. They may be existing clients, prospective clients, or even friends or family members of current or past clients. The best way to identify your target audience is to ask yourself a series of questions about your business and industry.

• What are my core values?
• Whom am I trying to serve?
• Why does my company exist?
• Where do I fit within the ecosystem of companies serving similar needs?
• How do I make money?
• What information do I already know about my audience?
• Do they live in the same city as me?
• Are they parents?
• Have kids?
• Do they work full time?
• Are they men or women?
• What age group do they fall into?

Do they share common interests? For instance, if you sell jewelry online, you might notice that people who follow fashion trends are also likely to be interested in purchasing fine jewelry. If you’re starting a new business, consider whether you want to focus on a particular type of consumer. You’d rather cater to millennials because they represent a more sizable proportion of consumers today than baby boomers did when you were growing up. Or you want to attract families instead of just young adults. If so, you might decide to create content geared toward children or families.

Next, figure out what content will resonate most with your audience. The answer isn’t always going to be noticeable. But there’s usually one thing that stands out above all the others: text. People read text much faster than any other form of content. So, if you’re looking to drive traffic to your website, you might choose to write an article about why your products or services are better than your competitors’. On the other hand, if you’re selling something like real estate, you might opt to publish a list of homes currently available for sale.

Now that you have a clear idea of what kind of content you’d like to produce, it’s time to think about where you should host it. There are plenty of different options here, but we recommend choosing a platform that makes it easy for users to share your content. Some venues only allow you to embed videos, while others let you add links to external sites. Others don’t require you to use specific tags, which means you can easily repurpose your content across multiple channels.

Don’t be afraid to get personal. Be honest. You’ll connect better with your audience.

Visual Marketing

Undoubtedly, incorporating visuals into your marketing strategy can be highly beneficial to your business. Humans are visual creatures; frequently, an image is worth a thousand words. But what’s the best way to incorporate visuals into your marketing? Here are a few tips: Use high-quality images – This is important for two reasons. First, you want your visuals to look professional to gain your target audience’s trust. Secondly, using high-quality images will ensure that your visuals are clear and easy to understand, which is vital when you’re trying to communicate a message. Make sure your visuals are relevant –

Videos can also be a powerful tool for sharing your brand story, highlighting your product features, and communicating with customers. They can even be used to promote events and other activities, and it’s up to you how you use them. Video marketing is another example of how businesses leverage social media for marketing success. For instance, a study conducted by Small Business Trends found that more small businesses are using Facebook Live to boost sales, attract new leads, and grow their brands. Facebook has become such an integral part of American culture that it’s difficult to imagine life without it.

Here are some tips for creating great videos: Make sure your subject is fascinating.

If you can find an angle that makes your subject look good, go for it! This doesn’t always mean showing off your friend’s latest model boat. Sometimes, it means highlighting the funny side of your subject. In other words, show them in a positive light. Keep things simple. You may be tempted to capture every little detail in your video, but this can prove distracting. Keep it simple by charging the main points.

Use natural sound: Don’t use headphones; a microphone can make your voice sound unnatural and robotic. Instead, try recording your audio directly onto the camera. Be careful not to overdo it. While it’s okay to show off a bit, keep your tone relaxed. Too much excitement can come off as fake. Take advantage of editing software.

Tell Your Business Story Visually 

A picture is worth 1,000 words. Use graphics to help convey your message. Don’t forget to include relevant text. Include captions under each photo. And remember, your images need to be high quality. If possible, use shoot in the RAW mode so you can edit your pictures more freely.

Think about whom you’re talking to. Are you shooting a video for a child or grandchild? Or you’re making a video for a parent. Think about your audience before you start filming.

Get creative.

This tip applies to all types of videos, but it’s especially true if you’re looking to create educational or instructional videos. Try going outside your usual format to see what else you can do. Get creative and think out of the box. You might just surprise yourself. Don’t forget to add call-to-action at the end of your videos. People won’t watch a video if they don’t know what to expect next. The last thing you want is to leave people hanging. Add links to your website or contact information. You can also suggest that viewers check out your products on Amazon or sign up for a newsletter.

Develop a Strategy for Each social media Channel

When it comes to social media, one size does not fit all. The platform you use, the voice you project, and the content you share should be tailored to the channel you’re using. That’s why it’s crucial to develop a social media strategy for each channel you plan to use. When you take the time to create a design for each social media platform, you’ll be able to reach your target audience and achieve your marketing goals more effectively.

Here are a few tips: Identity which platforms your target audience uses. Research the best times to post on each platform.

Tiktok

Genuine content drives brands on TikTok. More than other social platforms, viewers prefer authentic video content over highly edited material. It’s the difference that gives TikTokers a chance to engage with their audience authentically, and it’s what helps them build trust with consumers.

If you’re targeting an older crowd, TikTok is an effective platform for your brand. 64% of its users are aged 30 and above.

TikTok can drive engagement, but it can also help you sell products through “Link In Bio,” which lets you create one URL to promote multiple items. Send a friend, a global eCommerce company that grew to $5 million in annual revenue in just two years with a similar strategy.

Instagram

Instagram has been a top choice among marketers. According to research by Google, Instagram gets 75 % of its traffic from mobile devices. This means that Instagram is a great place to connect with your customers, whether they are based in the USA, UK, Australia, or around the world.

But even though Instagram is new compared to other platforms, it has already become a dominant player in the social media landscape. As such, it’s crucial to understand how to leverage this platform to grow your business. Here are some tips:

Create eye-catching images.

You have complete control over the image you upload. Make sure to choose wisely. Create a compelling story by including interesting facts about your product or something unique about your location.

Use hashtags strategically.

Hashtags are a powerful tool for connecting with your target audience; use them correctly, and you can get targeted results. For example, if you are selling shoes, then #shoes would probably work well for you. If you sell mugs, then #mug would suit better.

Target relevant audiences.

You can easily target specific age groups, gender, countries, languages, etc., based on the tags you include in your posts.

Be engaging.

People visit Instagram because they enjoy being entertained. Make sure to keep your captions short, witty, and lighthearted. Include fun elements like emojis, stickers, and GIFs.

Include links. Include a link to your website, blog, or any other page where people can learn more about your brand or find out how to buy your products.

YouTube

Social media might seem like old news, but YouTube remains one of the most popular platforms. If you want to stay ahead of the game, you need to consider YouTube as another way to market your brand. There are three ways to do so:

Here are a few tips:

Make educational videos. Videos that explain how to use your product will get higher views and thus increase sales. Add a call to action at the end of every video so that people know exactly what they should do next. For example, if your video explains how to make pasta, add ‘make pasta’ at the end of the video. Promote your videos across all channels. You don’t want to miss out on any opportunities. So, ensure your videos are visible on Facebook, Twitter, LinkedIn, Pinterest, and other platforms. Share your videos on relevant pages. People who follow these sites could be interested in learning more about your products.

Facebook

With 2 billion monthly users, Facebook is far away the most prominent social network online today, and it also happens to be one of the best places to promote your brand. Many people start out using Facebook just to see what their friends are up to; however, once they realize how much information is available, they begin to look beyond their networks.

There are many reasons you should consider adding Facebook to your marketing strategy.

Get real-time feedback.

When you post a status update, you get immediate feedback from your followers. They can comment, share, and give you suggestions to improve your content. It’s easy to manage. You don’t have to hire an agency to handle your Facebook account. Create a fan page and invite your friends to join it. Then, you can monitor everything yourself. Keep in mind that not everyone has liked your page. This means that some of your fans won’t be able to see your updates. However, if you post regularly, you’ll eventually build a large following that will help boost your business.

Twitter

Some brands prefer Twitter over Facebook because of its shorter length limits. The 140-character limit makes it easier to send messages without losing too much information.

However, there are downsides to using Twitter:

1. Users must actively seek out new accounts and follow them back.
2. Tweets only last for 24 hours before they disappear.
3. It doesn’t allow advertisers to track specific individuals with ads or promotions.

That said, Twitter still offers significant benefits to businesses.

Get instant feedback.

As soon as you tweet something, you receive feedback from your followers. You can respond to comments and even ask questions directly through the platform.

It’ll help you gauge public opinion. If you notice that many people dislike a specific topic, such as a particular food, you can decide whether or not you should continue offering that item.

Create buzz.

Most companies are afraid of creating hype around their brand. However, if you make a viral hashtag for a campaign, you’re bound to gain attention. For instance, when the #BlackFriday sales started trending on Twitter, many stores saw a surge in traffic.

LinkedIn

This professional networking site isn’t focused solely on making money, and instead, it allows members to connect and learn from one another. To attract potential customers, you must focus on building relationships with influencers. One way to do this is by joining groups related to your field of expertise. Once you become active in those communities, you’ll find that people will often reach out to you about jobs, gigs, and business deals.

Use SlideShare

SlideShare is a popular website where anyone can upload presentations and slideshows. These presentations can include anything from product demos to tutorials, and just use the search bar to find relevant topics. Once you upload your presentation, you’ll want to make sure that people view it. Try posting it on LinkedIn Pulse, Quora, Reddit, Google+, and more.

Google+

With 500 million monthly users, Google+ is growing amazingly fast. This social network was created specifically for consumers who want to stay connected while browsing the web. Unlike Facebook and Twitter, Google+ lets you interact with others privately. For example, you could message someone else, and only they would know. To make things simpler, Google+ also provides a “circles” feature. You can organize your contacts into various categories based on your relationship. For instance, you might create a circle called “Friends” that includes all your close friends. Then, you could create a second circle called “Family” that contains everyone who matters most to you. You can also share links, images, text, videos, and files via Google+.

Pinterest

This is an image-based social media platform where users can pin their favorite photos and videos onto boards. It has been gaining popularity among bloggers and marketers. On Pinterest, you have two options: uploading an image or searching for content. When you upload a photo, you’ll be able to choose between many sizes, including square, rectangular, landscape, and portrait. When you search, you can filter results by category or keyword. If you don’t want to upload an image, you can simply type whatever you want to see in the search box.

Conclusion

The social media landscape is constantly changing, and it can be hard to keep up. But by understanding the principles of effective social media marketing, you can set your business up for success on any platform. Just remember to focus on creating valuable content, building relationships with your customers, and staying up to date with the latest changes. With a little effort, you can create a social media marketing strategy that will help your business thrive for years to come. As always, thanks so much for reading.