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DIGITAL MARKETING 

     +       

BUSINESS INTELLIGENCE

Social Media Marketing

 It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.

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Each single business is unique and has a different audience.  Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.

The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) Each of your goals should be: Specific, Measurable, Attainable and Relevant. 

We focus on Market Research + Strategy + Content to give your business the best results.   

 

Marketing Strategy + Content

Research shows that 74 percent of marketers know personalization increases customer engagement. (marketingland.com)

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Our approach is to leverage Market Research for your business and collect the relevant data. We see each business different and unique regardless of industry or size. Each business has a unique customer base all depending on how your business markets and sells. We focus on our Location Intelligence + Market Research + Strategy service to gather data and apply what works. 

Our content marketing, gives your business the ability to improve the engagement of your buyer personas, convert more leads, boost brand awareness, and connect with your audience. We don’t just do Content Marketing, we focus on strategy + content. 

 

Data Analytics

The world’s most valuable resource is no longer oil, but data. How you use that resource can define your business success. 

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Our business strategy and approach is all based on data.  The way we analyze and research data can help your  business better understand your customers, improve your advertising campaigns, personalize your content and improve your bottom line. 

We focus on data analytics to examine large amount of data to uncover hidden patterns and correlations.  The advantage of data are plenty but data alone can’t guarantee your business success. Our team specializes in gathering and analyzing the data along with our top of the line tools. While raw data has a lot of potential, you need data analytics to unlock the power to grow your business.

We run on the Einstein Analytics platform in which the new AI-powered Einstein Discovery, Einstein Analytics apps can automatically analyze billions of data combinations to surface predictive insights and prescriptive recommendations. (salesforce.com)

Customer + Audience Analytics

Customer + Audience Analytics can allow businesses gain to gain a deeper understanding of their current and potential customers and improving marketing strategy. 

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We offer a system that builds a single source of customer audience data. Our system creates a platform that can show a unified profile of each customer. We can then focus this data to deliver hyper-personalized engagement across marketing, commerce, service, and beyond.

Our approach is to build on these capabilities, to understand what your customer expects in your business.  As a business you need to understand the who, what, where, why, and how of your target audiences or customer segments. We analyze billions of data signals across all of your consumer attributes and actions such as past purchase behavior, household income, television viewership and propensities for specific brands to gain a 360 degree view of your audiences and how they overlap with one another.

We can then focus on the experiences across different channels. Our focus on the data can create open sales opportunities. We can create customer account hierarchies and detailed contact information to provide even deeper insights.   

Marketing Research

Our market research is based on finding the market for your business. We have the tools to research millions of data points to find the best market for your product or service.   

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Our team focus is to find the target audience and research potential customers for your product/ service. Part of the research is too find what your competitors target audience is and look for information to find out what works.  We can then focus on a strategy and take the guesswork out of funnel resources and convert those into ideas that hold the most potential.

Our tools are also optimized to search for marketing trends. If there is a trend on social media we will know in real-time. Giving your business the advantage of focusing on that product to market so you can sell while the trend is hot.

We focus on what influences purchases and conversions among your target audience without having to guess. If your business requires to have a more specialized research. We can conduct research directly with customers and collect opinions to gather real-time feedback. 

 

Email Marketing

According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States. (wpbeginner.com)

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Our approach to email marketing is an essential part of our marketing campaign approach. Our mission is to focus on developing acquisition and retention of your business customers. 

Does you business have a small customer list? No problem! We can focus on expanding that customer list with customers that are more likely to engage and buy your products. 

Email marketing is the most profitable direct marketing channel, capable of generating up to 30 times your initial investment. This makes it a key pillar of any digital marketing strategy.  (sendinblue.com) 

Business Dashboards

Our business dashboard is visually rich and displays KPIs, metrics, and other key data points that provide the status of a business, department, or specific process.

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We can’t have a strategy or a campaign without knowing the stats. Our focus is to research, gather and display the information so you as a business owner can make an informed decision. 

Our dashboards provide real-time results by aggregating and extracting value from all the data we collect for your business.  We simplify your data into more manageable chunks of visual information that allows you to see what you are doing right and where you need to improve. 

We provide business dashboards that combine high performance and ease of use to let any business owner get data-driven answers to their deeper questions. Our  dashboards allows even non-technical users understand and engage on interactive, real-time visualizations dashboards and make decisions in minutes. 

 

Location Intelligence

Our location intelligence tools can use business analytical tools to measure optimal locations for operating a business or providing a service.

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Our company always strives to use the latest technology to give our customers the best advantage to success. Our location intelligence tools can gather information and insights derived from geodata, visually mapped by layering data spatially and/or chronologically. 

Our team uses these tools which have similar functionality as GPS. But we can use this dataset in real time to provide local insights about your business and competitors.  

Our tools can use smartphones, and the various location services, to give your business access to a new kind of dynamic location data. Since smartphones constantly move around, they generate data about customers’ locations and  the businesses they visit, how often they visit them, and even how long they stay there. Providing the type of data every business only hears about with large corporations. 

 

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Interested in driving growth? Have a general question? We’re just an email away.

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