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Why is a Social Persona Good for Branding?

A social persona is the virtual you. It’s what your business represents on social media and how that reflects on your brand. For example, if you’re a gym instructor, your social persona might be fun and energetic. If you’re a financial adviser or accountant, it might be professional and serious. You may have more than one persona in mind for your business — it’s important to remember that this is all about creating the right image for your brand in the eyes of potential customers.

The 7-Step Process for Captivating Content Marketing

The 7-Step Process for Captivating Content Marketing How often have you seen content marketing efforts fall flat because there was no real strategy behind them? If you want to improve your chances of success, you need to plan and follow a structured process from start to finish. Content marketing is a significant part of online […]

Social – The Most Important Trend

People talk in a language called social. And the language is quickly becoming a superpower in marketing and online influence. Twitter has become a chat room, YouTube a video conferencing site, Facebook a social newspaper. The most important thing you can do to maximize success is to learn how to take advantage of the force of social.

Check out the interactive workbook.

Influencer Marketing: Social Media Influence

Influencer marketing is a social media marketing strategy that allows businesses to benefit from the credibility and influence of a social media user. These users, known as influencers, have a strong following on social networks and can promote brands or products through their channels.