To be a successful product manager for your own business, you need to understand the market, the competition, and the needs of your target audience. You also need to be able to strategize your product or service’s place in the market and execute a plan to get it there. Finally, you need to effectively communicate […]
Market Research: The Essential Guide to Understanding the Market There are five basic methods of market research: surveys, focus groups, interviews, observation, and field trials. Each of these methods has its own strengths and weaknesses, and each is best suited for diverse types of research. Surveys are best for research that requires many responses from […]
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The Value of Customer Experience for Business Strategy What is the customer experience? Customer Experience Management encompasses all aspects of a company’s relationship with their customers. For example, Customer Experience Managers might focus on improving the way the company communicates with its customers – whether through email, social media, phone calls or live chat. Alternatively, […]
7 Reasons Why Your Business Should Use Social Listening What Is Exactly Social Listening? Social listening is the most essential and fundamental method for digital marketing. Listening allows a brand to understand and improve its brand in a targeted way fully. Listening is the process of monitoring the social media platform and the conversations or […]
What is a Social Persona? How can a Social Persona benefit my business? Check out the video below for a quick introduction to Social Personas.
This article explains how to establish your social media marketing strategy. While there is no single right way to do this, I explain each step you will need to take in order to get started.
A community page allows you to expand your marketing efforts beyond your own business to include other businesses and organizations.
How to Discover Your Target Audience If you have been in business for any period, you are aware that the key to generating maximum profits is to identify your target market. Without doing this, you face the danger of wasting your marketing dollars, which could result in lost opportunities for gain. A target market, to […]
¿Cuáles son las ventajas de la analítica de audiencia? Analítica de Audiencia es el proceso de recopilar información sobre el comportamiento del cliente, las preferencias, los patrones de compra y más. Esta información se utiliza con el fin de crear estrategias de marketing eficaces para una empresa. La segmentación de la audiencia ayuda a determinar […]
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