Growth hacking is an iterative process of testing different tactics to improve conversion rates. The co-founder of Hunch, Chris Dixon, the term when he noticed that many startups were spending money on marketing while not having much success with growth. He defined growth hacking as “growth hacks” — short bursts of activity designed to increase […]
The first step in creating a successful brand positioning strategy is figuring out who your customers are. You should then choose a name, slogan, logo and other marketing tools that connect with the people you’re trying to reach. To do this, you can use customer surveys and focus groups to find out what they like and dislike about the way your competitors market themselves. After all, you want to stand out from the competition and appeal to those who will be your customers.
A Complete Guide to A Successful Brand Positioning The first step in positioning a brand is to determine who your target audience is and what they want from your product or service. This will guide you in determining the brand’s promise and values. Once you know this information, you can begin to develop a strategy […]
