Website Traffic: How to Increase Your Site’s Visibility

We hear about website traffic every day, and we see it everywhere; people talk about how much money they make online, how fast their site loads, and how many visitors they get each month. 

But the questions that we keep asking ourselves in improving our website traffic are: 

• What does it mean? 
• What do all those numbers add up to?
• Why don’t most businesses ever hit their goals?

This article will discuss proven strategies to increase traffic to your site in this article. They’re all easy to implement, some are free, and all are effective. You won’t find any “get rich quick” schemes here–just real-world solutions that work.

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Digital Marketing in 2022: Data-Driven Strategies

Perform Keyword Research

Keywords are the most crucial part of your digital marketing strategy because they determine how you rank in search engines like Google, Bing, Yahoo!, etc. If you don’t know what words people use to find your products or services, optimizing your site for those terms is impossible. It would help if you did some keyword research to find out what people are searching for and where they’re looking for it. This process enables you to identify the best keywords for your website.

You can start with free tools such as Google Ads Keyword Planner and Word Stream Keyword Tool. These tools show you the popularity of each term in different countries worldwide, and they also tell you how competitive each term is based on the number of advertisers bidding on it.

Find Your Competitors’ Keywords

Once you know what people are searching for, it’s time to compare your product or service against your competitors. Use the same tool to look up your competitor’s keywords to make things easier. Compare the list of keywords to yours and see which ones are similar enough to be worth targeting.

Choose the Right Keywords

Now that you’ve done the challenging work of finding the right keywords, it’s time to choose one or two that are easy to remember and fit well within your brand. For example, if you sell dog food, you might want to target “dog food” and “pet care.”

Create Content Around the Keywords

When you have a few good keywords, creating content that targets those terms will be much easier. The easiest way to do this is to write articles that answer questions related to your niche. For example, if your business sells pet food, you could write an article answering frequent questions like:

• What is the difference between wet and dry foods?
• Which type of diet should my puppy eat?
• Which ingredients are safe for dogs?

The goal here isn’t to simply copy and paste other people’s content. Instead, you want to take information that would interest your audience and turn it into valuable content.

Use Images and Videos

Images and videos are great ways to add personality to your content. When someone sees an image of their favorite dog or cat, they subconsciously associate that picture with their pets. It’s not hard to imagine how helpful images and videos could be for your blog posts, social media updates, and email campaigns.

Promote Your Posts

After you publish all your content, promoting it across multiple channels is essential. Promoting your content through social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others will help increase traffic to your website. Once you start promoting your content, you’ll notice that your followers begin sharing your posts with their friends. In turn, you’ll gain even more followers.

You’ll discover many ways to market your brand as you grow your online presence. However, when you first launch, you may feel overwhelmed by the number of options available. 

Why Should I Care About Search Engine Optimization?

SEO (Search Engine Optimization) is a set of techniques used to improve the visibility of a web page or website in search engines. A successful SEO campaign results in higher rankings in search engine result pages (SERPs), and higher rankings mean more visitors to your site. If you run a small business, chances are you already spend significant time on social media platforms like Facebook and Twitter. But did you ever think about using these platforms as part of your overall marketing strategy?

A 2014 study from HubSpot found that businesses that leverage social media enjoy more success than those that don’t. According to the survey, companies active on at least three social networks experienced a 55% lift in organic traffic compared to only 10% for those who weren’t as busy.

Social Media Marketing Is More Than Just Social Networking.

If you’re looking for a simple explanation of why social media marketing works, consider this: If you had a friend who was constantly posting pictures of her new car, but no one else knew she owned a car, would you care? Probably not. But if you saw the same photos posted by thousands of her friends, then suddenly everyone knows she has a new car. This happens when you use social media to boost your brand awareness.

Here Are 5 Ways You Can Use social media for Business

1. Create Content That People Want to Share

This sounds straightforward, right? Well, it is. The key to creating shared content is to ensure you focus on providing value to readers.

People love sharing things that have helped them in some way and talking about things they know. So, find out what your customers need and create content around that topic.

2. Engage With Others Who Have Similar Audiences

Another great way to encourage people to share content is to engage with other brands.

For example, say you own a shoe store. You could post a picture of a pair of shoes you’re selling on your Facebook Page. Then, ask your fans to comment on the photo and give their thoughts. Doing this shows your fans that you want to listen to them, encouraging them to interact with you.

3. Be Consistent

The best thing you can do to build an audience is consistency. Post consistently throughout the week, month, and year. Schedule your posts ahead so you can avoid any last-minute emergencies.

4. Make It Easy for Readers to Share

Make it easy for people to share your content by adding buttons to your blog posts, images, and videos.

5. Include Call-to-Action Elements

Include links to additional information, such as products, services, or contact details, directly within your content. These elements encourage people to click on them and act.

When done correctly, social media can help you reach more people, generate leads, and increase sales. However, there are many types of social media platforms available, each with its own unique rules and regulations. Before jumping into the fray, you should also understand how to effectively manage the various aspects of social media — including scheduling, monitoring, measuring, and analyzing data.

How can I use SEO to improve my page ranking?

SEO stands for search engine optimization and refers to strategies used to improve a website’s ranking on search engines.

Search engines are programs that crawl through websites and index all the text files (HTML) and graphics (images). When users type keywords into the search bar, the search engine looks for pages containing those words. If your site appears near the top of the list, it will receive more traffic than sites further down the page.

Why Should I Care About SEO?

There are several reasons why you might want to invest in SEO:

1. It helps potential clients find their business online.
2. It increases your chances of being found by Google.
3. It makes it easier for visitors to navigate your site.
4. It allows you to target specific keywords, making it possible to attract new customers.

There are two main ways to optimize your site: Onsite Optimization and Offsite Optimization.

Onsite Optimization involves improving the quality of your existing web pages. This includes optimizing your title tags, meta descriptions, alt tags, URL structure, internal linking, and keyword usage.

Offsite Optimization involves getting backlinks from high-quality websites. Backlinks provide credibility and authority to your site.

How to Increase Traffic to your Website With SEO

When it comes to optimizing your website for search engines, there are many ways to do it. Some methods require technical expertise, while others take less effort. 

1. Use keywords in your meta description

The meta description tag is one of the most critical parts of your HTML code because it appears directly under the link in the search results. Make sure to include relevant keywords in the meta description. If you don’t, people won’t know what your website is about.

2. Optimize images

Images are great for increasing your website’s overall bounce rate. You want to make sure that your photos are optimized for web crawlers. For example, use alt tags and descriptive text. Also, avoid adding too much text around the image. Try to keep things simple.

3. Create a Sitemap

Creating a sitemap allows search engines to crawl every page on your site. In addition to helping search engines find everything on your site, it helps visitors navigate your site easily. To create a sitemap, simply go into your CMS and add a file called “sitemap.xml.” keywords.

Improving Site Ranking

If you’re looking to improve your site’s ranking with SEO, you can do a few things:

1. Make sure your site is well-optimized for search engines. This means having relevant, keyword-rich content that’s easy for search engines to find and index.
2. Build quality backlinks to your site from other high-quality websites. This will help improve your site’s link popularity, which is essential in ranking well in search engines.
3. Make sure your site is easy to use and navigate; search engines prefer areas that are user-friendly and easy to use.

By following these simple tips, you can improve your site’s ranking in search engines and start attracting more traffic today!

How Do I Get More Visitors?

One way to get more visitors is to create compelling content. If you have something valuable to say, then share it with others. People love reading about interesting topics, so if you write about something they care about, they’ll be more likely to visit your site.

Another way to get more visitors to your site is to promote it. There are many methods for promoting your site, but some work better than others. For example, Facebook ads effectively generate traffic, while email marketing campaigns tend to produce higher click-through rates.

Experimenting is the best way to learn what works and what doesn’t. Try out different promotion techniques until you see the results. Then, you can scale up or down as needed. 

Here are four tips for boosting your site’s SEO:

1. Use Keywords

Keywords are the words people use when searching for something online. Each webpage has a set number of keywords associated with it. SEO aims to ensure these keywords appear in the right places, ensuring they’re highlighted whenever someone searches for them.

2. Create Unique Content

Content plays a crucial role in SEO, and search engines won’t rank your site higher if you have similar content across multiple pages. Instead, focus on creating unique content that readers enjoy reading.

3. Add External Links

Links drive traffic to other websites. Adding relevant external links to your site improves your SEO since search engines reward websites that link to authoritative sources.

4. Maintain High-Quality Scores

Google measures the overall quality of a website based on factors like the domain age of words known as “keywords.” The higher the number of times a word appears on a page, the more likely someone will search for that term using a search engine.

Send Email Newsletters

Email marketing is one of the best ways to keep customers engaged and loyal to your brand. But it takes effort to ensure you’re hitting the mark every time. Here’s how to craft effective newsletters that build relationships and generate leads.

The key to crafting successful email campaigns lies in understanding the psychology behind the way people read and respond to messages. Research indicates that 90% of consumers prefer reading emails on smartphones over desktop computers. And while many businesses send out promotional emails, others are missing the mark because they don’t know how to write compelling ones.

Here are four tips to help you craft better email newsletters:

1. Keep it short

Most people scan email inboxes looking for quick hits—and if yours isn’t short enough, they might just delete it without even opening it. If you want to grab attention, use bullet points and bold text to draw readers into your message.

2. Use relevant images

People often open email programs to see what’s happening around them. So, include photos in your newsletter to show off products, events, promotions, or anything else that could pique interest.

3. Be personal

You never know where someone got their news. To capture their attention, start with something like, “Hey there! I hope you’ve been doing well lately.” Or “I wanted to reach out and say hello.” Personalization increases response rates by 10%.

4. Telling stories is an excellent tool for connecting with audiences. They’re engaging, easy to digest, and memorable. Plus, they increase engagement by 20%. 

Have a Resource Center

The purpose of a resource center is to provide information about your brand, products, and services. This way, you can ensure visitors get what they want and don’t end up frustrated. A resource center gives you control over how visitors interact with your content, and you can use it to collect feedback, promote exclusive offers, and even host contests.

You can build a resource center quickly and easily. There are many free tools out there that can help you do just that. Here are some of our favorites:

• Squarespace – Squarespace makes building beautiful sites fast and straightforward. Start creating your free account today.

• Wix – Wix is a web design tool that lets you create professional-looking sites without coding knowledge. Get started now.

• Weebly – Weebly is another great option for those who prefer a more straightforward interface. Build your site today.

• WordPress – If you’re already familiar with WordPress, you’ll love how easy it is to set up a resource center.

Create a Helpful Industry Tool or Content

If you work in a niche with no standard solutions, it might make sense to build one yourself. This could include a tool that helps people find the best local deals or a resource that makes it easier for people to compare prices across different retailers. You could even offer a free version of your product or service for people to try out and then ask for feedback about what works well and doesn’t.

A helpful industry tool or content will give your audience more reasons to visit your website, which means more traffic. It also shows visitors that you care about your customers’ needs, so they feel comfortable giving you feedback.

Here’s an example of a helpful industry tool we’ve built ourselves:

We created this because we noticed that most deal websites only list deals within a certain radius of a city. But not everyone lives near a big city. And even if they live close to a central metro area, they may still be interested in finding deals on things like camping gear, outdoor furniture, or other items that aren’t sold at big box stores. So, we built a tool that allows users to search for nearby deals based on their zip code. The results are displayed as a map, making it easy to see where all the sales are located.

The key here is to keep things simple. Don’t go too crazy trying to waste much time for no reason; just focus on making something useful. If you’re working with WordPress, check out our guide to building a free blog theme. And don’t forget to give some love to your existing customers–they’ll appreciate it to increase traffic to your website with SEO.

Write a Business Blog

A business blog is essential to any digital marketing strategy because it provides irresistible business headlines. They are one of the most critical parts of your copy because they’re what grabs readers’ attention and get them clicking on your link. But you don’t want to overuse keywords, as it’ll make your headline look spammy. So how do you write a headline that’s both compelling and effective?

Here are some tips to help you craft a great headline that works:

1. Write headlines that grab people’s attention. If you want to use a keyword, try including it naturally within the headline. For example, “The best way to keep your home safe from burglars.”

2. Keep it concise. You’ve seen many articles online with long paragraphs of text, but those aren’t good headlines. A good headline should be around 30 words, and anything longer makes it harder to read and scan.

3. Make sure your headline includes a call to action. This could be something like “Click here now!” or “Sign up today!”

4. Don’t forget about punctuation. Your headline needs to end with a period. And remember, you shouldn’t put too much emphasis on capital letters, just enough to make it clear where the sentence ends.

5. Test your headline. Try writing different versions of your headline aloud and see if anyone understands your meaning. Then test it on friends and family members. Ask them to tell you whether they know what you wrote. If they don’t, you might need to reword it to allow others

Guest Blogging

Guest blogging is one of the most effective ways to build authority online. Sharing relevant information with other bloggers helps you establish credibility within your industry. Many people think that guest posting requires writing original content, but that isn’t true. You don’t even need to know how to write well, and all you need to do is make sure you follow some simple guidelines.

If you want to start guest blogging on other sites, here are five things you must remember:

1. Choose high-quality blogs

The best place to find high-quality blogs is via social media. If you use Twitter, look for accounts that have thousands of followers. These are usually big brands that have established themselves over time, and they’ll have active communities where you can post.

2. Find out what the blogger wants

Before you submit anything, ask the blogger what they want. It could mean asking questions such as 

• What types of posts does your audience like?
• How often do you post?

3. Write something useful

This doesn’t necessarily mean that you must write the entire article yourself, and you may simply provide links to other sources of information. That said, you still need to add value by providing unique insights into the topic.

4. Be professional

When you sign up for a guest post, you’ll be asked to fill in a form. The easiest thing to do is, to be honest. Don’t lie about who you are, your qualifications, or your experience; it won’t reflect well on you. Instead, say that you’re interested in learning more about this subject.

5. Follow their rules

Some bloggers will give you specific instructions when you apply to guest posts, and others may not. Either way, it’s worth reading all the terms and conditions before using it, which will help you avoid any problems.

Create a blog post series

Blogs are a powerful marketing tool; people enjoy reading them and often lead to increased conversions. However, writing a quality blog takes time and effort. So, instead of trying to write one from scratch, why not create a series of posts?

This approach has several benefits. First, it saves you time. Instead of having to produce ideas for each post, you can simply start by brainstorming topics and then choose the ones you think would be most interesting to readers.

Second, it keeps your focus on the same topic, and focusing on a single subject prevents the temptation to stray too far off-topic. Plus, when you have a series of related posts, you can link to previous posts to keep your audience engaged.

Third, it gives you something to do every week. Writing a blog post isn’t always fun or exciting. But once you’ve written a few articles, you’ll get into a rhythm. And that will help you stay motivated to continue posting regularly.

Finally, it gives you something tangible to show potential clients. When you share links to your blog posts on social media, you can point people to specific pages that provide helpful information. That way, they don’t need to read dozens of posts before they learn anything.

The bottom line is that creating a blog series is a fantastic way to increase traffic to your website without spending much money. Just remember to pick a topic that interests you and stick to it!

Place your Keywords Strategically 

Make sure you include your target keyword in all these places. Use your target keyword in the meta title, H1 heading, and image filenames. Include your target keyword in the body of your post. Include your target keyword in the body of your post. Don’t forget to add your target keyword in the alt text.

Use your target keyword throughout your content. Use your target keyword throughout your content.

Add your target keyword as an anchor text when linking back to other pages on your site. Add your target keyword as an anchor text when linking back to other pages on your site.

1. Link to authoritative websites

Authoritative sites have more authority than non-authoritative sites. When you link to traditional sites, you get credit for being linked to them. The more links you get, the higher your rank will be.

2. Keep your site clean

Google uses over 200 signals to determine which websites are of excellent quality. One of the main factors that Google looks at is whether your site has any broken links, which can harm your rankings by giving Google the impression that your site isn’t trustworthy.

3. Build trust

People trust companies that offer products and services that are easy to understand and use. So, if you’re selling anything online, make sure you build trust through clear information and user-friendly designs.

4. Offer customer service

If you want to grow your business, offering customer support is essential. A live chat feature on your website makes it easier for your customers to reach out to improve your rankings. 

5. Be mobile friendly

Mobile traffic accounts for almost 50% of all internet searches, so your website must be optimized for mobile users. This means having a responsive design, making sure your site loads fast, using appropriate font sizes, and including a mobile version of your home page.

6. Incorporating social media

Social media plays a massive role in how well your website performs. With over 1 billion active monthly users, Facebook offers opportunities to connect with new customers.

7. Have a firm domain name

The best domain names are short and catchy, often composed of words describing your brand. But they should also be memorable.

Optimize your Free Google Business Profile

Optimizing your profile will help increase your visibility on Google Maps and other platforms.

Your Google listing allows you to provide all the information a prospective buyer needs to decide whether to purchase your product. A well-optimized Google business listing increases the likelihood that visitors will choose your business over another.

A Google Business profile helps businesses gain visibility online. Make sure you’re fully optimized before creating your business profile. Your Google Business profile is current and complete. Include photos, videos, hours of operation, phone number, location, and directions.

1. Choose the right category

You want to pick the most relevant category for your business. For example, if you sell flowers, select Floral & Garden Supplies. If you run a restaurant, choose Restaurants & Accommodation. Picking the wrong category could result in fewer visits to your page.

2. Optimize your address

Make sure that your street address is accurate. Also include your city, state, zip code, country, and phone number.

3. Optimize your map

When people search for nearby businesses, maps play a big part in helping them find what they need. Make sure that your map includes a map marker for your business. You can add one yourself or have an expert do it for you.

4. Add a photo

Photos are important because they show potential buyers what your business looks like. If possible, take pictures inside and outside your store.

5. List your hours

Add a list of opening and closing times when you first create your business profile. People who visit your page may look for specific hours.

6. Describe your business

Include a description of your business, and explain why people should buy from you instead of someone else. Consider writing a few sentences about the products and services you offer.

7. Update your contact info

Keep your contact information updated. If you change your phone number, email address, or mailing address, update your profile immediately.

8. Create a call to action (CTA) button

People don’t always click through to your website after viewing your page. Use CTAs to encourage them to purchase or learn more about your company.

9. Tell people where to go

If there isn’t a link on your page that takes people directly to your website, consider adding one. When people see links to websites, they assume those sites are trustworthy, and adding a link encourages people to trust you.

10. Show off your awards

Showcase any awards you’ve won. These can be anything from local business awards to national honors.

11. Add reviews

Ask people to review your business by leaving positive comments. Reviews give credibility to your business. If you ask permission, you can post reviews on third-party platforms such as Yelp, TripAdvisor, Facebook, and Google+.

12. Track your stats

Use tools to track how many people view your page, how often they return, and which pages bring in the most traffic. This data can help you improve your strategy for driving new customers.

Link Internally

Linking to your pages increases the chances of people staying on your site longer and viewing more pages. Links increase the amount of information available about a topic.

Internal linking helps keep your site organized and easy to navigate and makes it easier for searchers to find exactly what they’re looking for. Internal links are handy for users unfamiliar with your brand or industry.

The best internal links are ones that connect related content, and they help readers understand topics better and provide valuable context.

Here are some tips:

1. Find related posts

Search for similar articles by using keywords. Include at least two terms in your search query. For example, if your blog has a section called “Eating Out Locally,” use terms like “eating out locally” and “local restaurants.”

2. Write original content

Create unique content that relates to your audience. Don’t just copy and paste other blogs’ content into your blog. Instead, write original pieces that answer questions or educate your community.

3. Link to relevant resources

When you mention another article or resource, include a link so readers can explore further. You might say something like this: “Check out this great article on how to choose a restaurant.”

4. Make sure your anchor text is optimized

Make sure your links have descriptive titles. And don’t use generic words like “click here” or “read more.” Instead, try these examples: “Learn More About Local Restaurants” or “Read our Guide to Choosing a Restaurant.”

5. Include an author bio

When possible, add a description of yourself as an expert in your field, giving visitors a reason to trust you and return later. Here’s an example: “I’m a food blogger specializing in local dining, and I love sharing my experiences and helping others find places to eat.”

6. Create lists

Listing items in order makes it easier for readers to find what they want. Lists work well on blogs because they allow readers to skim through content quickly without reading each sentence.

7. Share images

Images make content more engaging. Plus, they look good when shared online. Studies show that photos get 94% more shares than plain text.

8. Add timestamps

to your content to indicate when it was published. This lets readers know when to expect fresh updates.

9. Use social media buttons

Add social media icons to your blog so readers can easily share your content. Social media buttons let readers share their content across different networks.

10. Promote your posts

Promoting your posts will encourage readers to come back to your site. When someone shares one of your posts, thank them publicly.

Use Landing Pages

Landing Pages are an effective way to increase conversion rates. Landing pages help you target visitors based on what they want. Landing pages are great for driving traffic to your site.

Informational landing pages give visitors information about your company, products, services, etc. Sales-focused landing pages focus on convincing visitors to act.

To create a landing page, start with your main goal. What do you want people to do? Then, build the page around that objective. For example, if you sell shoes, you could create a landing page dedicated to selling shoes. Or, if you sell health insurance, you could create a page explaining your product’s benefits. Once you decide on a primary purpose, think about what info you need to convey. Is there anything specific you want to emphasize? Are there any benefits you want to highlight?

Then, list all the elements you need to communicate that information. For example, if you want to explain why purchasing your health insurance plan is beneficial, you will need to provide details about coverage, costs, etc. Next, write a headline that grabs attention. If you’re selling shoes, you might write “Get Great Deals on Shoes.” Finally, add calls to action (CTAs) that prompt visitors to act. These CTAs should match your goals for the page. For instance, if you want customers to buy shoes, you may want to suggest buying them now.

You may want to offer free consultations if you want to promote a general service, such as providing health care advice. You can also use landing pages to send users to other websites or apps. You can direct users from your landing page to another website or app using redirects or links. This lets you track how often people visit different sites and apps, which helps you understand where your audience goes next.

Start Email Marketing

Make sure that your emails are relevant to your audience. Your emails should contain an offer or something interesting. Email marketing is an effective way to increase traffic to your site.

There are many email methods, including social media platforms, newsletters, and even businesses in your email. Another thing to consider when designing your email campaigns is frequency. Do you want to send one email weekly, once every two weeks, or monthly?

When creating an email campaign, consider whom it’s intended for.

• Who is your ideal customer? 
• How old are they? 
• Where do they live? 

Once you know this information, you can tailor your message to their needs. For instance, if your ideal customer lives in New York City, you might include local events or news stories in your email.

Send regular emails to keep your audience interested. You can also use email to remind them of unique offers or promotions. If you have a newsletter, you can send out an email containing an article from your blog. Your email messages should be concise. Don’t make readers scroll through several paragraphs just to get to the point. Keep your subject lines simple and compelling. Use bullet points and bold text to draw attention. In addition, avoid long blocks of text. It’s better to break up the content into smaller pieces.

Your emails should always feature a clear unsubscribe link so your recipients don’t feel obligated to read your entire email. Include a button at the bottom of each email that takes subscribers directly to your homepage. That way, they can easily find more information about your business.

Conclusion

There are several ways to increase traffic to your website. Some of the most effective include optimizing your website for search engines, using social media to promote your content, and using targeted advertising. Whatever methods you choose, make sure you are consistent and patient. It takes time to build up traffic, but if you are persistent, you will see results.